november ′07 Read ZAYATS, Study in Wales

ZAYATS, a family lifestyle magazine, in cooperation with the British Council announced a competition among the magazine’s readers – children and teenagers of 13 to 17 years old. The winner will be granted an opportunity to study at the Ruthin School, the best school of Wales, which will cover all tuition fees, as well as lodging, food, books, and other related expenses.

ZAYATS magazine (www.zayatsmag.ru) was launched in December 2006 by Ethnopress Publishing. The magazine is aimed at children of 7-14 y.o. and their parents. Education and child development are the thematic priorities of ZAYATS. Marina Levashova is the Editor-In-Chief of the project. Commercial management of ZAYATS id provided by MEDIACRAT.

august ′07 Audience of MEDIACRAT Publications Shows Steady Growth

The audience of magazines under creative and/or commercial management of MEDIACRAT shows stable growth. It is confirmed by the results of the latest TNS Gallup Media NRS research (March – July 2007).

According to TNS Gallup, the Moscow audience of one Yerevan magazine issue amounts to 40 900 readers, while the semi-annual audience reaches 93 100 people. The majority of Yerevan magazine readers in Moscow are highly educated men and women 25-34 y.o.

The Moscow audience of one BOLSHOI sport issue, based on the current TNS Gallup data, amounts to 79 400 readers, while the semi-annual audience totals 125 800 people. BOLSHOI sport still remains the most efficient premium class print advertising medium in Moscow that targets men with upper and upper middle income levels.

In November, TNS Gallup will also release figures for the Zayats magazine Moscow audience.

Commercial management of Yerevan, BOLSHOI sport, and Zayats magazines is provided by MEDIACRAT.

february ′07 ZAYATS Advertising Campaign

On the 1st of March, ZAYATS magazine, Russia’s first family lifestyle publication published by ETHNOPRESS Publishing in cooperation with MEDIACRAT, launched a citywide outdoor advertising campaign in Moscow and a large-scale advertising crusade on the Internet.

Due to the evergrowing demand from Moscow press distributors, the March issue of ZAYATS was published with a print run of 90,000 copies. The circulation of the April issue is expected to hit 100,000 copies.

Commercial management of the project is provided by MEDIACRAT. ZAYATS magazine is published by ETHNOPRESS Publishing.

january ′07 ZAYATS: The Unprecedented Success

50,000 copies (the total print run) of ZAYATS debut issue had been sold out within 10 days after the magazine hit newsstands. ZAYATS is Russia’s first lifestyle publication for children and their parents. Such unprecedented success was achieved not only due to the original idea and the publication’s special presentation style, but also thanks to the large-scale highly efficient distribution system: ZAYATS was distributed to 3,000 out of Moscow’s total possible 4,000 points of sale. As a result, the magazine was available in 75% of the overall print media distribution network of the Russian capital.

The next issue of ZAYATS (March 2007) will be published with a print run of 70,000 copies in order to meet the demand expected to further increase after the magazine’s vast advertising campaign, scheduled to take place in Moscow in early Spring.

ZAYATS is published by ETHNOPRESS Publishing. Commercial management of the project is provided by MEDIACRAT.

december ′06 ZAYATS: the First Family Lifestyle Magazine

The family lifestyle – this is how a new glossy magazine ZAYATS is positioned by its creators. ZAYATS is aimed at children over 12 y.o. and their parents. The first issue was published with a circulation of 50,000 copies and will hit newsstands at the end of December 2006.

ZAYATS is a monthly publication, which provides readers with practical advice on various everyday situations, reflecting fashionable trends relevant both for adults and children. The magazine is sold in a colorful cardboard case with a complimentary DVD movie.

ZAYATS magazine is published by ETHNOPRESS Publishing. Commercial management of the project is provided by MEDIACRAT.