april ′10 BOLSHOI Sport, Yerevan Magazines Show Audience Growth. Frequency, Print Runs Increased

According to the latest TNS Gallup Media report, in the first quarter of 2010 the semiannual audience of BOLSHOI Sport magazine grew by 33% to 920,600 readers.

In the first three months of the year the semiannual audience of Yerevan magazine also showed substantial growth (24%) reaching 254,000 readers.

Since the beginning of 2010 the print runs of BOLSHOI Sport and Yerevan have been increased to 140,000 and 180,000 copies respectively.

In addition, starting this year the publication frequency of both magazines has also been increased. Since 2010, BOLSHOI Sport will be released 10 times and Yerevan will hit newsstands 11 times per year.

BOLSHOI Sport magazine is published by UNIMEDIA. Yerevan magazine is published by Ethnopress.

Creative and commercial management of both projects is provided by MEDIACRAT.

march ′10 Yerevan Magazine to Launch Advertising Campaign in Moscow and Other Regions of Russia

In spring 2010 Yerevan magazine will be released with a restyled concept introduced under supervision of the new Editor-in-Chief. The large-scale advertising campaign as well as additional distribution program will be launched in Moscow and other regions of Russia to further promote the publication.

The restyled Yerevan with Serj Tankian, System of a Down frontman, on the cover will hit newsstands in April. Alexei Aslaniants, former head of the European guide-books division at Afisha Publishing House, was appointed the magazine’s new Editor-in-Chief.

Over 250 billboards on the streets of Moscow, Krasnodar, Rostov-on-Don, Sochi and Novorossiysk will carry the new image of Yerevan magazine as part of the advertising campaign, which will be held from April 1 until April 30, 2010. The large-scale Yerevan sales expansion program will also be launched in these Russian cities.

Commercial management of the project in Russia is provided by MEDIACRAT.

december ′09 JIVAN GASPARIAN ARTS PRESENTS

Over 500 guests came to the Moscow International House of Musiс on December 4 to enjoy the magnificent performance by world-famous musician and composer maestro Jivan Gasparian. The concert was organized by Jivan Gasparian Arts production company in cooperation with MEDIACRAT.

Among those present were President of UNIASTRUM Bank Gagik Zakarian, Chairman of Troika Dialog Ruben Vardanian, General Manager of Sobesednik publishing house Levon Airapetian, General Director of CenterTelecom Vaagn Martirosyan and many other representatives of Moscow business and art and culture communities (photo coverage of the event is available here).

As part of the event, the Akhtamar film produced by Pernod Ricard’s ArArAt brand and Dances in the Dark or Gomidas Songs by the St.Petersburg's dance theatre of Natalia Kasparova were presented. The Official Partners of the event were ArArAt (Yerevan Brandy Company), BEST Consulting investment company, Arthurs SPA Hotel, BE!MA (Media Arts Group) and Yerevan magazine.

Jivan Gasparian Arts is a production company founded by Jivan Gasparian and Gagik Zakarian,
President of UNIASTRUM Bank.

Jivan Gasparian Arts is managed by MEDIACRAT.

september ′09 Yerevan Magazine Audience Reached 343,000 Readers

According to the National Readership Survey (NRS), monthly audience of Yerevan magazine in Moscow showed steep rise of 33.1% in March – July of this year. Today one issue of the magazine is read by 48,300 people in Moscow. The audience of one issue of Yerevan magazine in Russia increased by over 25% to 97,800 readers.

The semiannual audience of the magazine also grew by 12.8% to 343,400 readers in Russia, by 12% in Moscow, and by 28.2% in St. Petersburg.

Commercial management of the project in Russia is provided by MEDIACRAT.

august ′09 MEDIACRAT PUBLICATIONS MADE AVAILABLE THROUGH ZINIO

In the nearest future the digital editions of MEDIACRAT publications will be available for download through ZINIO, a global leader in digital and interactive publishing.

AQ Russia, BOLSHOI Sport, FRAME Russia, SPEAR’S Russia, WATCH Russia, and YEREVAN magazines will be released in an innovative digital format and will be available to everyone at www.zinio.com and through the websites of ZINIO partners (Barnes & Noble in US, El Corte Ingles in Spain, etc.).

ZINIO will offer readers to acquire one or several digital copies, as well as to subscribe to MEDIACRAT magazines and receive their digital copies via internet on a regular basis.

AQ Russia, BOLSHOI Sport, FRAME Russia, and WATCH Russia are published by UNIMEDIA, SPEAR’S Russia – by PBWM Media, and YEREVAN – by ETHNOPRESS.

Commercial management of the projects is provided by MEDIACRAT.

february ′09 MEDIACRAT EVENT LIST 2009

MEDIACRAT announced the tentative list of in-house and/or external events, in which the magazines under its creative and/or commercial management will participate.

In winter 2009 MEDIACRAT publications will take part in The Russia Forum 2009 (SPEAR’S magazine), Private Banking in Russia, Baltics and CIS (SPEAR’S), Moscow Tuning Show 2009 (AQ), and III International Specialized Health | Life Moscow Exhibition (BOLSHOI Sport).

Since the beginning of the year MEDIACRAT publications have already taken part in the Salon International de la Haute Horlogerie (SIHH) in Geneva and the Global Luxury Forum, the 2nd annual conference devoted to the luxury industry.

In spring 2009, MEDIACRAT publications will participate in the following forums and events: BASEL WORLD 2009, Top Marques Monaco, Private Banking. Russia – 2009, Russia Investment Roadshow, VI Moscow World Fine Art Fair, 79 th International Motor Show, Ilya Sorokin’s XIII Oldtimer-Gallery, Moto Park 2009, 15th International Exhibition MosInteriors 2009, Specialized International Exhibition Interior Solutions-2009, XIV International Architecture & Design Exhibition ARCH Moscow 2009, SportShow’9 International Exhibition, and Fitness Industry Exhibition.

SPEAR’S magazine, founded by PBWM Media and edited by Alexander Gafin, is planning to host two large-scale events in spring and fall of 2009 – Charitable exhibition and sale of Alexander Gafin’s collection of English bulldog statuettes and SPEAR’S Russia Private Banking Awards 2009.

Creative and commercial management of the projects is provided by MEDIACRAT.

december ′07 MEDIACRAT to Boost Print Runs of its Leading Publications

Print runs of all major magazines published or managed by MEDIACRAT will be substantially increased in 2008.

Print runs of YEREVAN and ZAYATS magazines published by Ethnopress in cooperation with MEDIACRAT will hit 180,000 and 122,000 copies correspondingly. Print runs of Luxocrat Media publications under creative or commercial management of MEDIACRAT will also increase: WATCH – to 91,000 copies, Automobile Quarterly (AQ) – to 55,000 copies. BOLSHOI sport magazine has been published with a print run of 127,000 copies since December 2007. GORBUSHKA remains the only magazine with a print run fixed at 500,000 copies.

MEDIACRAT boosts print runs of its publications due to several factors: direct sales in RIGLA-MEDIACRAT distribution network, expansion of direct sales system in the regions of Russia, as well as expansion of privileged distribution system in Moscow.

october ′07 For the Sake of Art. Yerevan: Moscow’s New Art Project

Ethnopress Publishing in cooperation with MEDIACRAT launched a unique social art project in Moscow, For the Sake of Art. Yerevan, whose main goal is to support the high academic art in the Russian capital and promote the Yerevan magazine among theater and music connoisseurs. As part of the project, Scena, a special supplement to Yerevan magazine, is published. It is distributed together with the magazine.

The State Academic Bolshoi Theater of Russia, The Moscow P.I.Tchaikovsky Conservatory, highly reputed Moscow’s Sovremennik, K.S. Stanislavsky, and many other theaters have already become partners of the project. The special privileged distribution stands have been installed in the lobbies of Moscow’s leading theaters and performing arts centers, where Yerevan magazine with Scena supplement is offered to visitors on a complimentary basis.

The Russia’s first ethnic glossy publication, Yerevan magazine, has been published by Ethnopress since December 2005. The current print run – 140 000 copies. Commercial management of the project is provided by MEDIACRAT.

august ′07 Audience of MEDIACRAT Publications Shows Steady Growth

The audience of magazines under creative and/or commercial management of MEDIACRAT shows stable growth. It is confirmed by the results of the latest TNS Gallup Media NRS research (March – July 2007).

According to TNS Gallup, the Moscow audience of one Yerevan magazine issue amounts to 40 900 readers, while the semi-annual audience reaches 93 100 people. The majority of Yerevan magazine readers in Moscow are highly educated men and women 25-34 y.o.

The Moscow audience of one BOLSHOI sport issue, based on the current TNS Gallup data, amounts to 79 400 readers, while the semi-annual audience totals 125 800 people. BOLSHOI sport still remains the most efficient premium class print advertising medium in Moscow that targets men with upper and upper middle income levels.

In November, TNS Gallup will also release figures for the Zayats magazine Moscow audience.

Commercial management of Yerevan, BOLSHOI sport, and Zayats magazines is provided by MEDIACRAT.

may ′07 Circulation of YEREVAN Magazine to Hit 140,000 Copies

Starting July 2007, the circulation of Russia’s first ethnic publication, YEREVAN magazine, will hit 140,000 copies. The increase is caused by the growing demand from readers who reside in the regions of Russia, in particular, in Sochi, Rostov-on-Don, and Krasnodar.

According to the latest TNS Gallup Media Survey, the audience of one YEREVAN magazine issue in Moscow amounts to 77,200 readers. 51% of them are men, 49% - women, 56,2% are readers of 16-34 y.o. 48,2% of YEREVAN magazine’s Moscow audience are people with higher education, 26% are top managers, 40,6% are affluent individuals who lead active lifestyle. 68% of the magazine’s Moscow readers prefer to spend their spare time at restaurants and clubs, 46% visit cinemas on a regular basis, 45% enjoy visiting beauty shops, 32% frequent sports clubs.

YEREVAN magazine has been published by Ethnopress Publishing since December 2005. Commercial management of the project is provided by MEDIACRAT.

march ′07 BOLSHOI SPORT, YEREVAN and ZAYATS Advertising Campaigns

MEDIACRAT Distribution Agency has developed the conceptually unprecedented advertising campaign for three leading MEDIACRAT publications – BOLSHOI SPORT, YEREVAN, and ZAYATS. The primary goal of the campaign is to attract new subscribers.

The campaign is based on the question/answer principle. MEDIACRAT asks potential readers of its publications three provocative questions and gives its own answers, therefore defining and clarifying the editorial approach, format and target audience of BOLSHOI SPORT, YEREVAN, and ZAYATS.

In addition to the outdoor advertising in downtown Moscow, a large-scale information support will be provided by Russia’s leading radio stations.

BOLSHOI SPORT has been published by MEDIACRAT since December 2005 and has a print run of 70,000 copies. Creative and commercial management of the project is also provided by MEDIACRAT.

YEREVAN has been published by ETHNOPRESS Publishing since March 2005 and has a print run of 100,000 copies. Commercial management of the project is provided by MEDIACRAT.

ZAYATS has been published by ETHNOPRESS Publishing and has a print run of 100,000 copies. Commercial management of the project is provided by MEDIACRAT.

february ′07 The Best of YEREVAN 2006

Another special English-language issue of Russia’s first ethnic glossy publication, YEREVAN magazine, hit newsstands. The Best of YEREVAN 2006 features the best articles published in the magazine over the last year, in particular, an exclusive interview with Charles Aznavour, a unique historical article telling about the times when the Spanish capital Madrid was presented to the last king of Armenian Cilicia, a special photo session devoted to the 1600th anniversary of Armenian alphabet.

The Best of YEREVAN 2006 issue was published with a print run of 30,000 copies and will be available at Ararat Park Hyatt in Moscow and in tourist centers and hotels of Armenia. Besides, the magazine will be distributed among representatives of Armenian Diaspora in Los Angeles, New York, Paris, London, and Beirut.

The March Russian-language issue of YEREVAN magazine was published with a circulation of 100,000 copies.

Commercial management of the project is provided by MEDIACRAT. YEREVAN magazine is published by ETHNOPRESS Publishing.

december ′06 TNS Gallup Media Measured the Audience of YEREVAN

87,000 readers – that is the semiannual Moscow audience of each YEREVAN issue. Such is the outcome of the TNS Gallup Media measurement of the magazine’s audience (National Readership Survey). The quantitative characteristics of the YEREVAN audience are similar to the figures of L’Officiel and Afisha-Mir audiences.

However, the most impressive characteristics are the qualitative ones: more than 80% of YEREVAN readers are middle and upper middle class men and women 25-34 y.o.
The New Year issue of YEREVAN with the special Comedy Club photo session on the cover will have a circulation of 100,000 copies and will be available for sale at 25 cities worldwide.

YEREVAN is published by ETHNOPRESS Publishing. Commercial management of the project is provided by MEDIACRAT.