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Wimm-Bill-Dann and I

At the request of Wimm-Bill-Dann, the leading producer of dairy, baby food and beverage products in Russia and the CIS, MEDIACRAT developed the editorial and design concepts and manages creative and commercial aspects of its business-to-personnel Wimm-Bill-Dann & I magazine.

Among the publication’s key goals – timely presentation of main news and developments at Wimm-Bill-Dann to its employees and further strengthening of corporate unity and loyalty.

 

News

february ′09 B2P MAGAZINE FOR WIMM-BILL-DANN BY MEDIACRAT

MEDIACRAT won a tender for publication of a B2P (Business-to-Personnel) magazine for Wimm-Bill-Dann. The first issue of the magazine for employees of Wimm-Bill-Dann, the leading producer of dairy, baby food and beverage products in Russia and the CIS, is scheduled for release in March 2009. Projected frequency of the publication is 6 issues per year.

Creative and commercial management of the project is provided by MEDIACRAT.

Profile

Wimm-Bill-Dann and I

Wimm-Bill-Dann i Ya
Founder: Wimm-Bill-Dann
Services provided by MEDIACRAT: creative and commercial management
Commencement of work on the project: November 2008
Format: bi-monthly business-to-personnel magazine
Circulation: 10,000 copies
www.wbd.com

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