october ′10 MEDIACRAT Boosts WATCH Russia & SPEARS Russia Publishing Frequency

Starting January 1, 2011, the publishing frequency of SPEARS Russia and WATCH Russia magazines will be increased to 6 issues per year (up from quarterly frequency). The numbers of issues will be increased due to the growing audience demand and the distribution program expansion. The official 2011 MEDIACRAT Publishing Schedule can be provided by MEDIACRAT managers upon request.

SPEARS Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the worlds richest audience. Founder PBWM Media, Editor-in-Chief Alexander Gafin, General Manager Dmitriy Gafin.

WATCH Russia is the Russian version of one of the most renowned European (Amsterdam, NL) haut horlogerie magazines recognized as the most intelligent and stylish watch publication in Europe.

Creative and commercial management of WATCH Russia and SPEARS Russia magazines is provided by MEDIACRAT.

september ′10 Shocking Terms of Electronic Subscription

To support and promote new technologies of press distribution MEDIACRAT launched special promotional rates for download of BOLSHOI Sport, SPEAR’S, WATCH, FRAME, and AQ magazines through Zinio, a global leader in digital and interactive publishing.

As part of the Shocking Terms of Electronic Subscription promo, the readers are offered to take advantage of 83% to 88% discounts when subscribing to electronic versions of the magazines. The offer is valid in autumn 2010.

Creative and commercial management of the projects is provided by MEDIACRAT.

june ′10 Audio Editions of MEDIACRAT Magazines

Starting in May 2010, the audio editions of SPEAR’S Russia, WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines will be available online at Textone.ru. The articles are read by professional narrators and recorded for playback on a computer, mobile phone or an MP3 player. The recordings can be acquired by sending a text message from a mobile phone to the Textone.ru
Textone.ru offers a large selection of articles published in Russian periodicals in the audio format. Sample recordings are offered at the website for customers who would like to test the service.
WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines are published by UNIMEDIA. SPEAR’S Russia is published by PBWM Media. Creative and commercial management of the projects is provided by MEDIACRAT.

september ′09 SPEAR’S AND WATCH ABOARD TRANSAERO

Starting October of this year, MEDIACRAT publications will be available to passengers of Transaero.

SPEAR’S and WATCH magazines will be distributed in Transaero’s Imperial Class on all destinations, as well as in Business Class of Moscow – St. Petersburg – Moscow flights.

Besides, SPEAR’S and WATCH magazines will be available in Transaero business lounges in Moscow’s Domodedovo airport.

WATCH is published by UNIMEDIA, SPEAR’S – by PBWM Media. Commercial management of both publications is provided by MEDIACRAT.

august ′09 MEDIACRAT PUBLICATIONS MADE AVAILABLE THROUGH ZINIO

In the nearest future the digital editions of MEDIACRAT publications will be available for download through ZINIO, a global leader in digital and interactive publishing.

AQ Russia, BOLSHOI Sport, FRAME Russia, SPEAR’S Russia, WATCH Russia, and YEREVAN magazines will be released in an innovative digital format and will be available to everyone at www.zinio.com and through the websites of ZINIO partners (Barnes & Noble in US, El Corte Ingles in Spain, etc.).

ZINIO will offer readers to acquire one or several digital copies, as well as to subscribe to MEDIACRAT magazines and receive their digital copies via internet on a regular basis.

AQ Russia, BOLSHOI Sport, FRAME Russia, and WATCH Russia are published by UNIMEDIA, SPEAR’S Russia – by PBWM Media, and YEREVAN – by ETHNOPRESS.

Commercial management of the projects is provided by MEDIACRAT.

february ′09 MEDIACRAT EVENT LIST 2009

MEDIACRAT announced the tentative list of in-house and/or external events, in which the magazines under its creative and/or commercial management will participate.

In winter 2009 MEDIACRAT publications will take part in The Russia Forum 2009 (SPEAR’S magazine), Private Banking in Russia, Baltics and CIS (SPEAR’S), Moscow Tuning Show 2009 (AQ), and III International Specialized Health | Life Moscow Exhibition (BOLSHOI Sport).

Since the beginning of the year MEDIACRAT publications have already taken part in the Salon International de la Haute Horlogerie (SIHH) in Geneva and the Global Luxury Forum, the 2nd annual conference devoted to the luxury industry.

In spring 2009, MEDIACRAT publications will participate in the following forums and events: BASEL WORLD 2009, Top Marques Monaco, Private Banking. Russia – 2009, Russia Investment Roadshow, VI Moscow World Fine Art Fair, 79 th International Motor Show, Ilya Sorokin’s XIII Oldtimer-Gallery, Moto Park 2009, 15th International Exhibition MosInteriors 2009, Specialized International Exhibition Interior Solutions-2009, XIV International Architecture & Design Exhibition ARCH Moscow 2009, SportShow’9 International Exhibition, and Fitness Industry Exhibition.

SPEAR’S magazine, founded by PBWM Media and edited by Alexander Gafin, is planning to host two large-scale events in spring and fall of 2009 – Charitable exhibition and sale of Alexander Gafin’s collection of English bulldog statuettes and SPEAR’S Russia Private Banking Awards 2009.

Creative and commercial management of the projects is provided by MEDIACRAT.

december ′08 DEVELOPMENT OF PR COMMUNICATION PROGRAMS IN MEDIACRAT PUBLICATIONS IN 2009

As part of the developed MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies) the Editorial Team of MEDIACRAT in collaboration with the Sales Team decided to increase the volume of PR communication instruments and opportunities in MEDIACRAT publications.

In particular, in the first quarter of 2009 the following Development Program will be implemented as part of editorial priorities of Spring 2009 (March) issues:

• BOLSHOI SPORT #3 (31), March 2009 – Sports & Business, Ice Hockey, Downhill Skiing
• WATCH #2 (11), Spring 2009 – Suburban Real Estate
• AQ #2 (7), Spring 2009 – Brand Heritage, Auto Travel
• FRAME #2 (4), Spring 2009 – Special Automobile Issue
• SPEAR’S #3, Spring 2009 – Philanthropy, Luxury Industry, Russian and International Real Estate

Additional PR opportunities can be implemented in the form of expert columns, interviews, special information support and advertising projects.

PR communication programs are customized for each partner on request as well as on the initiatives of CRM managers. The requests for a program development are also welcome at PRO@mediacrat.ru

august ′08 Polyus Zoloto Stocks to Compliment Readers of MEDIACRAT Publications

AntantaPioglobal’s NetTrader.ru and MEDIACRAT Partnership developed and implemented a large-scale advertising and marketing program to popularize online trading in Russia.

As part of the program the advertising campaign ‘One Share of Polyus Zoloto to Compliment the Readers’ has been implemented to target the readers of BOLSHOI sport, Yerevan and WATCH magazines managed by MEDIACRAT.

march ′08 MEDIACRAT to Start Advertising Campaign of BOLSHOI Sport, AQ, and WATCH

As part of the strategic partnership between MEDIACRAT and the Uniastrum Group, MEDIACRAT’s leading magazines BOLSHOI Sport, WATCH, and AQ (Automobile Quarterly) will be transferred to UNIMEDIA Publishing, a new business unit. As a result, the new investments will be directed into the projects, in particular, into a large-scale advertising campaign and development of the distribution system.

november ′07 IWC and MEDIACRAT to Establish a New Club in Moscow

IWC Russia and WATCH magazine signed an agreement to launch a joint project – the haute horology connoisseurs club.

The goal of the project is to bring together the true admirers of exquisite watches, people who share the passion for legendary timepieces. Each member of IWC WATCH Club Moscow will be honored with a club card, which will provide exclusive privileges from IWC Schaffhausen, WATCH magazine, and their respective partners. The inauguration of IWC WATCH Club Moscow is scheduled for the early March 2008.

IWC (International Watch Company) was founded in 1868 in Schaffhausen, Switzerland. The company is first of all famous for bringing to the market the revolutionary perpetual calendar, which shows the day, month, and year for 500 years ahead. IWC also takes pride in ground-breaking achievements in development of highly accurate advanced movements that ensure almost perfect accuracy.

WATCH magazine is the Russian edition of the Dutch publication of the same title and is published by MEDIACRAT Partnership (Luxocrat Media) under the license of Yellow House Publishers. WATCH magazine is recognized as one of the most intellectual watch & style publications in Europe. Its Russian edition is also famous for its unique concept of the covers, which reflects the magazine’s goal to promote the art, culture, and historical heritage of Russia. The print run of WATCH. Russian Edition amounts to 82,000 copies. Creative and commercial management of the project is provided by MEDIACRAT.

october ′07 Circulation of WATCH Russian Edition Hits 82,000

The print run of the Russian Edition of WATCH magazine (Yellow House Publishers, The Netherlands) increased from 50,000 to 82,000 copies. It is a result of a growing interest to the project from the audience as well as of the actively developing privileged distribution system, which includes direct mail and distribution at branded stands in watch and fashion boutiques, the best restaurants and art galleries of Moscow.

As of October 1, WATCH privileged distribution system included over 70 locations. By the end of the year the number of distribution points is projected to surpass 100.

WATCH Russian Edition is published by Luxocrat Media in cooperation with MEDIACRAT.

march ′07 MEDIACRAT Presents the WATCH Club Moscow

MEDIACRAT developed the special (alternative) distribution system for the WATCH magazine, the WATCH Club Moscow. From now on, the magazine will be distributed at branded stands at watch and fashion boutiques of Moscow as well as in the best cafes and restaurants of the Russian capital.

In the nearest future, the WATCH Club Moscow will also offer a system of privileges and discounts to subscribers and clients of the magazine’s partner companies.

The April issue of WATCH was published by Luxocrat Media with a print run of 50,000 copies. Creative and commercial management of the project is provided by MEDIACRAT.

october ′06 WATCH: Off to a Great Start

The first issue of the Russian edition of WATCH Magazine (The Netherlands) received a warm welcome from Russia’s luxury industry professionals as well as media market participants. A unique design of the cover, which reflects the magazine’s goal of promoting Russian art as a global luxury brand, drew special attention.

The Russian edition of WATCH is published by Luxocrat Media in collaboration with MEDIACRAT. The first issue has a circulation of 46,000 copies. The print run of the magazine’s second issue, which will hit newsstands in December of 2006, is projected to increase to 50,000 copies.

Creative and commercial management of the project is provided by MEDIACRAT.