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Mir Vozrozhdeniya

At the request of Vozrozhdeniye Bank, one of the most dynamic players on Russia’s banking market, MEDIACRAT has been managing the creative aspects of the bank’s internal corporate newspaper MIR VOZROZHDENIYA [The World of Vozrozhdeniye Bank] since April 2007. The publication is aimed at nurturing a sense of unity within the bank, strengthening the corporate spirit and is an important communication medium between the bank and its staff throughout Russia. Moreover, MIR VOZROZHDENIYA is intended not only for each of the six thousand bank employees, but also for their friends and relatives.

Based on these goals and objectives, MEDIACRAT developed the editorial and design concepts of the newspaper. MIR VOZROZHDENIYA talks not only about the bank’s corporate life, it devotes equal attention to vital financial information. Furthermore, the newspaper offers its readers various entertainment features: crosswords, funny stories about banks, etc.

The layout of the publication ensures concise, clear perception and satisfies the standards of Vozrozhdeniye Bank’s corporate style.

 

News

january ′07 MEDIACRAT’s new banking project

MEDIACRAT added a new banking publication to its corporate banking project portfolio.

In April MEDIACRAT will launch the debut issue of Vozrozhdenie Bank’s intracorporate newspaper. The main goals of the publication will be to promote the elements of corporate culture, increase employee loyalty, and inform the personnel about the Bank’s key development ideas.

Creative and commercial management of the project is provided by MEDIACRAT.

Profile

Founder: Vozrozhdeniye Bank
Services provided by MEDIACRAT: creative management
Project launch: April 2007
Format: internal corporate newspaper
Circulation: 6,000 copies

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