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Mode de Vie
Since December 2007, MEDIACRAT has been managing creative and commercial aspects of MODE DE VIE magazine, published for VOGUE, a British American Tobacco cigarette brand. The most appealing art and beauty trends, the most outstanding personalities of contemporary culture and business, the best destinations for vacation and travel - MODE DE VIE is an exquisite lifestyle guide for an elegant and intelligent woman.
The magazine targets women in the age of 25-35 y.o. with high levels of education and income.
MEDIACRAT is working on the project in cooperation with OgilvyAction Moscow branding agency, which is in charge of the VOGUE brand promotion in Russia.
Gallery
News
april ′09 VOGUE PROJECTS BY MEDIACRAT
MEDIACRAT was once again selected by British American Tobacco Russia to prepare and produce a series of media projects in 2009. According to the tender terms, MEDIACRAT will continue publishing Mode de Vie, a client-oriented magazine for VOGUE cigarette brand admirers, as well as producing editorial and visual content for www.mode-de-v.com. MEDIACRAT is working on the projects in cooperation with OgilvyAction Moscow agency. Creative and commercial management of the projects is provided by MEDIACRAT.
august ′08 VOGUE, MEDIACRAT Boost Cooperation
Since June 2008, MEDIACRAT has been producing editorial and visual content for www.mode-de-v.com — the promotional website for VOGUE, a British American Tobacco cigarette brand. www.mode-de-v.com is the second project of MEDIACRAT for BAT Russia. Since 2007, MEDIACRAT has been managing creative and commercial aspects of Mode de Vie, the client-oriented magazine for VOGUE. The publication, along with the website, targets women 25–35 y.o. with higher education and upper income levels. MEDIACRAT is working on the project in cooperation with OgilvyAction Moscow agency, which is in charge of the VOGUE brand promotion in Russia.
december ′07 MEDIACRAT to Publish Magazine for VOGUE
Based on results of a tender, organized among Russia’s leading publishing houses, British American Tobacco (BAT) decided to continue publishing the client-oriented magazine for its VOGUE brand in accordance with the editorial concept presented by MEDIACRAT. The first issue of the publication entitled Mode de Vie, written and designed by MEDIACRAT, will hit the market in spring 2008. The magazine targets women 25-35 y.o. with high levels of education and income. MEDIACRAT is working on the project in cooperation with OgilvyAction Moscow branding agency, which is in charge of the VOGUE brand promotion in Russia. Creative and commercial management of the project is provided by MEDIACRAT.
Profile
Founder: British American Tobacco (BAT) / Propaganda Ogilvy Action
Services provided by MEDIACRAT: creative and commercial management
Commencement of work on the project: December 2007
Format: quarterly client-oriented magazine
Circulation: 81,400 copies
2004–2011 MEDIACRAT
5/11 Nizhniy Susalniy Lane Moscow, Russia 105064
Tel/Fax: +7 (495) 660 8996, telephones: +7 (495) 979 5246, 979 5586, e-mail: info@mediacrat.ru
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