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Time to Live
At the request of Alfa Bank, one of the largest private banks in Russia, MEDIACRAT has been managing the creative and commercial aspects of its client-oriented publication VREMYA ZHYT [Time to Live] since September 2006.
The basic purpose of the magazine is to serve as an effective marketing tool. Based on this goal, MEDIACRAT develops and implements the editorial and design concept of the publication.
Besides, MEDIACRAT renders to Alfa Bank a full range of commercial management services, such as production (printing), post printing, as well as logistics and distribution of the magazine to all of the bank’s branches in Russia.
Gallery
News
march ′11 Vremya Zhyt Named Russia’s Most Consistent Corporate Publication
Vremya Zhyt [Time to Live], an Alfa Bank’s B2C magazine produced by MEDIACRAT, was honored with the diploma ‘For the most accurate compliance with the editorial concept’ at the 8th international annual conference The Role of Corporate Communications and Mass Media in Strategic Management. Vremya Zhyt [Time to Live] is a reputable guide to personal finance offering valuable practical recommendations and advice. The magazine is published 6 times a year with a print run of 200,000 copies. Creative and commercial management of the project is provided by MEDIACRAT.
november ′10 MEDIACRAT to Continue Publishing Alfa Bank’s B2C Magazine
Alfa Bank once again entrusted the publication of its B2C magazine to MEDIACRAT. According to the official results of the tender, MEDIACRAT will be managing creative and commercial aspects of Alfa Bank’s Vremya Zhit [Time to Live] in the next two years. Previously, MEDIACRAT consecutively won such tenders in 2006 and 2008. Time to Live magazine is published 6 times a year with a print run of 200,000 copies. It is distributed in all Alfa Bank branches in Russia. Creative and commercial management of the project is provided by MEDIACRAT.
april ′09 ALFA-BANK’S MAGAZINE RESTYLED BY MEDIACRAT
At the request of Alfa-Bank, MEDIACRAT restyled the editorial and design concepts of Time to Live client-oriented magazine. The key idea of the new concept is to promote and develop Time to Live magazine as a main source of practical advice and a highly reputable guide to personal finance. The frequency of the publication has also been changed from a quarterly to bi-monthly format. Six issues of Time to Live magazine each with a print run of 200,000 copies will be released in 2009. Creative and commercial management of the project is provided by MEDIACRAT.
october ′08 Alfa-Bank, MEDIACRAT to Boost Cooperation
Alfa-Bank once again trusted the publication of its B2C magazine to MEDIACRAT. According to the new contract, MEDIACRAT will be managing creative and commercial aspects of Alfa-Bank’s Vremya Zhit [Time to Live] magazine until September 2010. Alfa-Bank contracted MEDIACRAT for the first time in 2006 as a result of competitive bidding. Besides, Alfa Capital, an Alfa-Bank’s investment division, has been enjoying cooperation with the Orange Service, a delivery boutique within MEDIACRAT Partnership, since 2007.
march ′07 1.5 Million From Alfa Bank
In the end of March, the new issue of Alfa Bank’s quarterly publication VREMYA ZHYT hit the bank’s newsstands. The Spring-Summer 2007 issue was published with a circulation of 1.5 million copies. In addition to creative management, MEDIACRAT also renders to Alfa Bank a full range of services, connected with printing and post printing management of the magazine, including the unique HoReCa distribution system. Creative and commercial management of the project is provided by MEDIACRAT.
Profile
Founder: Alfa Bank
Services provided by MEDIACRAT: creative and commercial management
Start of work on the project: September 2006
Format: quarterly client-oriented magazine
Circulation: 200,000 copies
2004–2011 MEDIACRAT
5/11 Nizhniy Susalniy Lane Moscow, Russia 105064
Tel/Fax: +7 (495) 660 8996, telephones: +7 (495) 979 5246, 979 5586, e-mail: info@mediacrat.ru
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