At the request of Nadra Bank, the largest national bank in Ukraine, MEDIACRAT was managing the creative aspects of the bank’s client-oriented magazine PROTSVETAI! [Prosper!] in 2006-2008.
The editorial and design concept of the project were developed by MEDIACRAT with a goal to turn PROTSVETAI! into a very powerful marketing tool. From the pages of the magazine customers could obtain information on all the Nadra Bank’s products and services in a simple and entertaining form, consistent with the format of a family lifestyle magazine.
The layout of PROTSVETAI! rested on three principles: brightness, simplicity and cheerfulness. The magazine was published in Russian and Ukrainian languages.
‘The Best Corporate Publication of Ukraine - 2007’ in the nomination ‘The Most Creative Design of a Corporate Publication’ and ‘The Best Corporate Publication of Ukraine - 2007’ in the nomination ‘The Best Contents of a Corporate Publication’ – these are the awards presented to corporate publications of Nadra Bank, PROTSVETAI! And RASTI!, at the annual contest of print corporate media in Ukraine. This year, the contest jury of renowned PR, marketing, HR experts and professional journalists assessed 65 corporate publications of various Ukrainian companies. As a result, two publications of Nadra Bank – a small-business RASTI! and a client-oriented PROTSVETAI! magazines – were highly praised. The magazines are published in Russian and Ukrainian languages. Creative management of both projects is provided by MEDIACRAT at the request of Senteo Inc.
Founder: Senteo (for Nadra Bank)
Services provided by MEDIACRAT: creative management
Duration of work on the project: September 2006 – November 2008
Format: quarterly client-oriented magazine
Circulation: 1,500,000 copies
In November 2007, at the annual contest 'The Best Corporate Publication of Ukraine - 2007', PROTSVETAI! was honored with 'The Most Creative Design of a Corporate Publication' award
2004–2012 MEDIACRAT
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