This June more than 250 Russia-based employees of Pernod Ricard, the world’s leader in premium alcohol, paid a visit to Armenia, the home of the legendary ArArAt cognacs, one of the key brands of the company. The event was organized by Pernod Ricard Eastern Europe Moscow office, Yerevan Brandy Company and the event departments of MEDIACRAT-Russia and MEDIACRAT-Armenia.

The agenda of the 5-day convention in Yerevan included the annual conference of Pernod Ricard Eastern Europe, as well as a series of cultural and educational events, thanks to which the company’s employees had a chance to take a fresh look at the ArArAt brand and the country of Armenia.

The program included special exhibitions in the best museums of Yerevan, concerts of the country’s top most highly acclaimed musicians, team building events in the most picturesque parts of Armenia.
The program was highly valued by the participants and by the management of the company.