Otlichniy Journal is Russia’s first offline publication about Internet aimed at children and teenagers. The magazine has been published as an original guide to Internet for schoolchildren since 2007. Its main marketing goal is to boost the loyalty of the target audience to CenterTelecom’s Domolink project, as well as to increase brand awareness.
MEDIACRAT has been in charge of creative management, production and distribution of the project since 2009. At the request of CenterTelecom, MEDIACRAT restyled the publication and updated its editorial concept.
At the request of CenterTelecom, MEDIACRAT has started development of a youth magazine devoted to the Internet and a related specialized web portal to build a community of schoolchildren around the magazine. The project has a goal of increasing brand awareness and loyalty of children and teenagers to Domolink, a CenterTelecom’s brand. Creative and commercial management of the magazine and web portal is provided by MEDIACRAT.
Founder: CenterTelecom
Services provided by MEDIACRAT: creative and commercial management
Start of work on the project: August 2009
Format: quarterly magazine for children and teenagers
Circulation: 50,000 copies
www.ojournal.ru
2004–2011 MEDIACRAT
5/11 Nizhniy Susalniy Lane Moscow, Russia 105064
Tel/Fax: +7 (495) 660 8996, telephones: +7 (495) 979 5246, 979 5586, e-mail: info@mediacrat.ru
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