At the request of UC RUSAL, the leader of Russia's aluminum industry, MEDIACRAT was managing the creative aspects of Nash Journalchik [Our Little Magazine] in 2006-2009. As a supplement for children to the business-to-personnel publication Nash Journal, the magazine targeted the company’s employees’ children in the age of 3 to 13 years old and described the production of aluminum as well as basic company values in a fun, easy-to-understand style. Nash Journalchik offered its readers many engaging activities: tasks that assisted in development of logical thinking, riddles, puzzles, coloring pages and rebuses.
MEDIACRAT continues to expand its corporate publications portfolio. In May, the largest student travel agency in Russia, STAR Travel, and STAL Group of Companies, specializing in production and installment of steel doors, became MEDIACRAT clients. Besides, MEDIACRAT launched another project for RUSAL and published the first issue of Pernod Ricard Rouss corporate newspaper, APAPAT ART NEWS. Commercial management of the newspaper is provided by MEDIACRAT.
Founder: UC RUSAL
Services provided by MEDIACRAT: creative management
Project launch: December 2006 - January 2009
Format: quarterly business-to-personnel magazine
Circulation: 12,000 copies
www.rusal.com
2004–2012 MEDIACRAT
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Tel/Fax: +7 (495) 660 8996, telephones: +7 (495) 979 5246, 979 5586, e-mail: info@mediacrat.ru
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