At the request of UC RUSAL, the leader of Russia's aluminum industry, MEDIACRAT was managing the creative and commercial aspects of RUSAL’s business-to-personnel publication Nash Journal [Our Magazine] in 2006-2009. The magazine was intended for middle and upper management of the company. All of RUSAL’s significant corporate events, interviews with top managers, overviews of the company’s largest projects in Russia and abroad, the most interesting and educational facts and tidbits of the global aluminum industry and its history were the main topics of the magazine.

MEDIACRAT managed the distribution system of Nash Journal, delivering it not only to all of RUSAL’s plants and offices in Russia, Ukraine and Armenia, but also to Nigeria, Guinea and China.

The aim of the magazine was to enhance and consolidate the dialogue within the company and to be an effective mechanism of corporate unity. The publication received recognition on Russia’s custom publishing market: in 2006 Nash Journal was named “the best corporate magazine of the year 2006”.