june ′11 Loyalty Program for Land Rover Owners

MEDIACRAT is developing and planning to launch a loyalty program for owners of Land Rover cars, Land Rover Priority Club, which will include a universal international privilege system. The program will also comprise a variety of creative, logistics and BTL services.

Jaguar Land Rover is a business built around two great British car brands with exceptional design and engineering capabilities. Land Rover has been manufacturing 4x4s since 1948. Its products have defined the segments in which they operate.

Management of the project is provided by MEDIACRAT.