At the request of Nezavisimost Group of Companies, the leading automobile holding in Russia, MEDIACRAT had been managing the creative aspects of the holding’s client-oriented magazine from November 2005 to May 2006. The main distinctive feature of NEZAVISIMOST STYLE was its original layout, developed in the format of a lifestyle magazine quite different from a traditional automotive publication. The unusual editorial concept of the magazine’s “last page” column is also worth mentioning.