MEDIACRAT provides creative management services to hecho a mano, the first cigar magazine in Russia. The fact that hecho a mano presents tobacco issues in the form of a top-quality glossy publication distinguishes this project from other publications. Such concept allowed the magazine to secure a unique niche on the Russian media market both among men’s lifestyle magazines and special interest publications.

Since its inception in 2000, hecho a mano has been recognized as a model premium class glossy publication. It is a well known fact that many Russian magazines were launched in hopes of mirroring hecho a mano’s business model.

hecho a mano distribution system, developed by MEDIACRAT, includes direct mail to contacts from MEDIACRAT’s VIP databases, as well as distribution at branded stands at cigar and fashion boutiques of Moscow and Saint Petersburg.