At the request of UC RUSAL, the leader of Russian aluminum industry, MEDIACRAT has been managing the creative aspects of RUSAL’s specialized corporate publication GURU OBIEDINENIYA [Guru of the United Company] since July 2007. The magazine is aimed at middle and top managers of RUSAL, SUAL and Glencore. The main purpose of the publication is to help ensure the most effective and painless merger of the three companies, which resulted in the emergence of a new global aluminum industry leader.