june ′10 Audio Editions of MEDIACRAT Magazines

Starting in May 2010, the audio editions of SPEAR’S Russia, WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines will be available online at Textone.ru. The articles are read by professional narrators and recorded for playback on a computer, mobile phone or an MP3 player. The recordings can be acquired by sending a text message from a mobile phone to the Textone.ru
Textone.ru offers a large selection of articles published in Russian periodicals in the audio format. Sample recordings are offered at the website for customers who would like to test the service.
WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines are published by UNIMEDIA. SPEAR’S Russia is published by PBWM Media. Creative and commercial management of the projects is provided by MEDIACRAT.

august ′09 MEDIACRAT PUBLICATIONS MADE AVAILABLE THROUGH ZINIO

In the nearest future the digital editions of MEDIACRAT publications will be available for download through ZINIO, a global leader in digital and interactive publishing.

AQ Russia, BOLSHOI Sport, FRAME Russia, SPEAR’S Russia, WATCH Russia, and YEREVAN magazines will be released in an innovative digital format and will be available to everyone at www.zinio.com and through the websites of ZINIO partners (Barnes & Noble in US, El Corte Ingles in Spain, etc.).

ZINIO will offer readers to acquire one or several digital copies, as well as to subscribe to MEDIACRAT magazines and receive their digital copies via internet on a regular basis.

AQ Russia, BOLSHOI Sport, FRAME Russia, and WATCH Russia are published by UNIMEDIA, SPEAR’S Russia – by PBWM Media, and YEREVAN – by ETHNOPRESS.

Commercial management of the projects is provided by MEDIACRAT.

april ′09 MEDIACRAT RELEASED AUTOMOTIVE FRAME

The world’s 8 leading automobile designers – Ian Callum (Jaguar), Wolfgang Egger (Audi), Anthony Lo (GM Europe), Clay Dean (Cadillac), Kengo Matsumoto (Lexus), Takashi Nakajima (Nissan), Gilles Vidal (Citroen) and Jean-Pierre Ploue (Peugeot-Citroen) – shared their opinions with the Russian edition of FRAME for its spring automotive issue.

FRAME is one of the world’s most reputable interior design publications. It has been published in the Netherlands since 1997. The Russian edition was launched in the beginning of 2008 by UNIMEDIA Publishing in cooperation with MEDIACRAT.

february ′09 MEDIACRAT EVENT LIST 2009

MEDIACRAT announced the tentative list of in-house and/or external events, in which the magazines under its creative and/or commercial management will participate.

In winter 2009 MEDIACRAT publications will take part in The Russia Forum 2009 (SPEAR’S magazine), Private Banking in Russia, Baltics and CIS (SPEAR’S), Moscow Tuning Show 2009 (AQ), and III International Specialized Health | Life Moscow Exhibition (BOLSHOI Sport).

Since the beginning of the year MEDIACRAT publications have already taken part in the Salon International de la Haute Horlogerie (SIHH) in Geneva and the Global Luxury Forum, the 2nd annual conference devoted to the luxury industry.

In spring 2009, MEDIACRAT publications will participate in the following forums and events: BASEL WORLD 2009, Top Marques Monaco, Private Banking. Russia – 2009, Russia Investment Roadshow, VI Moscow World Fine Art Fair, 79 th International Motor Show, Ilya Sorokin’s XIII Oldtimer-Gallery, Moto Park 2009, 15th International Exhibition MosInteriors 2009, Specialized International Exhibition Interior Solutions-2009, XIV International Architecture & Design Exhibition ARCH Moscow 2009, SportShow’9 International Exhibition, and Fitness Industry Exhibition.

SPEAR’S magazine, founded by PBWM Media and edited by Alexander Gafin, is planning to host two large-scale events in spring and fall of 2009 – Charitable exhibition and sale of Alexander Gafin’s collection of English bulldog statuettes and SPEAR’S Russia Private Banking Awards 2009.

Creative and commercial management of the projects is provided by MEDIACRAT.

december ′08 DEVELOPMENT OF PR COMMUNICATION PROGRAMS IN MEDIACRAT PUBLICATIONS IN 2009

As part of the developed MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies) the Editorial Team of MEDIACRAT in collaboration with the Sales Team decided to increase the volume of PR communication instruments and opportunities in MEDIACRAT publications.

In particular, in the first quarter of 2009 the following Development Program will be implemented as part of editorial priorities of Spring 2009 (March) issues:

• BOLSHOI SPORT #3 (31), March 2009 – Sports & Business, Ice Hockey, Downhill Skiing
• WATCH #2 (11), Spring 2009 – Suburban Real Estate
• AQ #2 (7), Spring 2009 – Brand Heritage, Auto Travel
• FRAME #2 (4), Spring 2009 – Special Automobile Issue
• SPEAR’S #3, Spring 2009 – Philanthropy, Luxury Industry, Russian and International Real Estate

Additional PR opportunities can be implemented in the form of expert columns, interviews, special information support and advertising projects.

PR communication programs are customized for each partner on request as well as on the initiatives of CRM managers. The requests for a program development are also welcome at PRO@mediacrat.ru

august ′08 FRAME Shakes Magazine Market

The first issue of the Russian Edition of FRAME The Great Indoors, one of the world’s best interior design magazines published in the Netherlands, has won critical acclaim on the Russia’s magazine market in the first half of 2008 receiving the most favorable reviews by the professional community of designers and architects.

FRAME Russian Edition is published with a print run of 21,000 copies and is distributed via subscription and direct mail to Russia’s leading architects and designers. The publication is also available for sale in Moscow’s Azbuka Vkusa and Respublika retail chains.

Creative and commercial management of the project is provided by MEDIACRAT.

march ′08 MEDIACRAT to Launch FRAME in Russia

MEDIACRAT is about to launch the Russian edition of FRAME The Great Indoors, an English language magazine published in the Netherlands, one of the world’s best interior and design publications. The corresponding license agreement was signed by MEDIACRAT Partnership and FRAME Publishers BV. The project will be published by UNIMEDIA Publishing, a joint venture of MEDIACRAT and UNIASTRUM Properties (Uniastrum Group).

Launched in December 1997, FRAME is an international magazine on interior design and architecture that fuses British and American journalism with the aesthetic flair of an Italian publication. First and foremost, FRAME appeals to interior designers. But the magazine also has architects and product designers, as well as their clients, in its sights. FRAME covers the latest global interior design and architecture trends and is highly reputed by industry experts and renowned designers worldwide. “I think that Frame is the most exciting polished magazine that regales me. With every issue I have a frisson of pleasure. It is a beautiful hallmark for the design world and beyond,” says the world famous designer Karim Rashid.

The first issue of FRAME Russian Edition is projected to hit newsstands in April 2008. Creative and commercial management of the project is provided by MEDIACRAT.