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The Book of Fairy Tales
At the request of UC RUSAL, the leader of global aluminum industry, MEDIACRAT developed the concept and published a book of fairy tales for children of the company’s employees. The main goal of the book is to educate kids on the aluminum properties, UC RUSAL corporate values, and the scale of aluminum production in Russia and all over the world in an easy-to-understand and captivating manner. The narration is based on the stories written by children of UC RUSAL employees and edited by professional writer.
Gallery
News
november ′07 Fairy Tales from UC RUSAL
At the request of UC RUSAL, one of the leaders of global aluminum industry, MEDIACRAT developed the concept and published a highly illustrated book of fairy tales with a print run of 10 000 copies. The book became an ideal present for the children of UC RUSAL employees. UC RUSAL is one of MEDIACRAT’s largest corporate clients. The Publishing House manages creative and commercial aspects of UC RUSAL corporate magazines – Nash Journal (for middle and top managers), Nash Journalchik (for kids of the company’s employees), as well as a number of other HR-related publications.
Profile
Founder: UC RUSAL
Services provided by MEDIACRAT: creative management
Duration of work on the project: August 2006 – October 2007
Circulation: 10,000 copies
www.rusal.com
2004–2012 MEDIACRAT
5/11 Nizhniy Susalniy Lane Moscow, Russia 105064
Tel/Fax: +7 (495) 660 8996, telephones: +7 (495) 979 5246, 979 5586, e-mail: info@mediacrat.ru
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