november ′10 ‘ArArAt. The Legend Goes On’ by MEDIACRAT

The renewed ArArAt line is presented to all true admirers of this legendary Armenian brandy in the series of events called ‘The Legend Goes On’, organized by representative offices of Pernod Ricard in cooperation with MEDIACRAT Event Management.

Yerevan Brandy Company and Moscow’s Vetoshny Art Centre housed ‘The Phoenix’, an art-performance by Pavel Kaplevich, created exclusively for the ‘ArArAt. The Legend Goes On’ program. These shows, held respectively in October and November, were headlined by the great Armenian virtuoso Jivan Gasparian and a legendary Ukrainian band Okean Elzy. The final event in the ArArAt program is to take place on 26 November in Kiev.

A well-known director Felix Mikhaylov served as the creative manager of ArArAt events organized in Yerevan and Moscow by MEDIACRAT.