june ′10 Audio Editions of MEDIACRAT Magazines

Starting in May 2010, the audio editions of SPEAR’S Russia, WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines will be available online at Textone.ru. The articles are read by professional narrators and recorded for playback on a computer, mobile phone or an MP3 player. The recordings can be acquired by sending a text message from a mobile phone to the Textone.ru
Textone.ru offers a large selection of articles published in Russian periodicals in the audio format. Sample recordings are offered at the website for customers who would like to test the service.
WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines are published by UNIMEDIA. SPEAR’S Russia is published by PBWM Media. Creative and commercial management of the projects is provided by MEDIACRAT.

september ′09 AQ ABOARD AEROFLOT

Starting November 2009, the passengers of Aeroflot’s President Class on all destinations will have an opportunity to enjoy reading AQ magazine during their flights. The President Class is available on Aeroflot’s major destinations (New York, Los Angeles, Tokyo, Hong Kong, etc.). The magazine will also be available to Business Class passengers of Aeroflot on Moscow – St. Petersburg – Moscow flights.

AQ (Automobile Quarterly) has been published in the USA since 1962 and is one of the world’s most renowned automotive publications. AQ Russia is the first and probably the only premium automotive publication in the Russian magazine market. It is not just a magazine about the latest trends in the motor-car industry, but also an encyclopedia of high automotive style. Focusing on its target audience, in each issue AQ covers fashion, style, haute cuisine, and collectibles from the perspective of an affluent man with high self-esteem and a strong opinion about the world. Legends and traditions, heritage and perfectionism – these are the key subjects of the magazine.

AQ is published by UNIMEDIA in cooperation with MEDIACRAT.

august ′09 MEDIACRAT PUBLICATIONS MADE AVAILABLE THROUGH ZINIO

In the nearest future the digital editions of MEDIACRAT publications will be available for download through ZINIO, a global leader in digital and interactive publishing.

AQ Russia, BOLSHOI Sport, FRAME Russia, SPEAR’S Russia, WATCH Russia, and YEREVAN magazines will be released in an innovative digital format and will be available to everyone at www.zinio.com and through the websites of ZINIO partners (Barnes & Noble in US, El Corte Ingles in Spain, etc.).

ZINIO will offer readers to acquire one or several digital copies, as well as to subscribe to MEDIACRAT magazines and receive their digital copies via internet on a regular basis.

AQ Russia, BOLSHOI Sport, FRAME Russia, and WATCH Russia are published by UNIMEDIA, SPEAR’S Russia – by PBWM Media, and YEREVAN – by ETHNOPRESS.

Commercial management of the projects is provided by MEDIACRAT.

february ′09 MEDIACRAT EVENT LIST 2009

MEDIACRAT announced the tentative list of in-house and/or external events, in which the magazines under its creative and/or commercial management will participate.

In winter 2009 MEDIACRAT publications will take part in The Russia Forum 2009 (SPEAR’S magazine), Private Banking in Russia, Baltics and CIS (SPEAR’S), Moscow Tuning Show 2009 (AQ), and III International Specialized Health | Life Moscow Exhibition (BOLSHOI Sport).

Since the beginning of the year MEDIACRAT publications have already taken part in the Salon International de la Haute Horlogerie (SIHH) in Geneva and the Global Luxury Forum, the 2nd annual conference devoted to the luxury industry.

In spring 2009, MEDIACRAT publications will participate in the following forums and events: BASEL WORLD 2009, Top Marques Monaco, Private Banking. Russia – 2009, Russia Investment Roadshow, VI Moscow World Fine Art Fair, 79 th International Motor Show, Ilya Sorokin’s XIII Oldtimer-Gallery, Moto Park 2009, 15th International Exhibition MosInteriors 2009, Specialized International Exhibition Interior Solutions-2009, XIV International Architecture & Design Exhibition ARCH Moscow 2009, SportShow’9 International Exhibition, and Fitness Industry Exhibition.

SPEAR’S magazine, founded by PBWM Media and edited by Alexander Gafin, is planning to host two large-scale events in spring and fall of 2009 – Charitable exhibition and sale of Alexander Gafin’s collection of English bulldog statuettes and SPEAR’S Russia Private Banking Awards 2009.

Creative and commercial management of the projects is provided by MEDIACRAT.

march ′08 MEDIACRAT to Start Advertising Campaign of BOLSHOI Sport, AQ, and WATCH

As part of the strategic partnership between MEDIACRAT and the Uniastrum Group, MEDIACRAT’s leading magazines BOLSHOI Sport, WATCH, and AQ (Automobile Quarterly) will be transferred to UNIMEDIA Publishing, a new business unit. As a result, the new investments will be directed into the projects, in particular, into a large-scale advertising campaign and development of the distribution system.

august ′07 AQ: Automotive Revelation from MEDIACRAT

The first issue of AQ (Automobile Quarterly) Russian Edition was recognized as “the automotive revelation of the year” by Moscow representatives of the world’s largest automobile companies.

AQ has been published in the USA since 1962 by Automobile Heritage Publishing & Communications LLC and is considered to be one of the world’s most renowned and classiest automotive publications.

AQ Russian Edition is a quarterly special interest publication aimed at the premium class male audience. The magazine is distributed at privileged distribution points (best car showrooms, boutiques, and restaurants of Moscow), the number of which amounted to 20 by the time the first (fall) issue hit the market. The second (winter) issue will already be available at 50 privileged distribution points.

Creative and commercial management of the project is provided by MEDIACRAT.

may ′07 Automobile Quarterly Came to Russia

The American publishing house Automobile Heritage Publishing & Communications LLC and Luxocrat Media (in partnership with MEDIACRAT) are about to launch the Russian edition of America’s oldest automobile magazine, Automobile Quarterly.

AQ has been published in the USA since 1962. It is not just a magazine about the latest trends in automotive industry, but rather a publication dedicated to the automobile culture in general as one of the fundamental phenomena of modern life. Particular attention is drawn to the original album-style layout of AQ, which makes it stand out from other automobile publications. The first issue of AQ Russian edition will hit newsstands in July 2007.

Automobile Quarterly will have a circulation of 50,000 copies. Its distribution system will include direct mail, distribution at branded stands at car showrooms and fashion boutiques of Moscow.

Creative and commercial management of the project is provided by MEDIACRAT.