november ′10 MEDIACRAT Continues to Support Wikipedia

In the fall of 2010, MEDIACRAT has expanded its portfolio of projects in support of Wikipedia having provided the free encyclopedia (under free license) with over 100 exclusive photo illustrations of Armenian landscapes and landmarks created by MEDIACRAT within the framework of 100 Mysteries of Armenia project.

MEDIACRAT had earlier presented Wikipedia with a large sports photo archive created within the framework of its flagship projects – Bolshoi Sport magazine and www.bolshoisport.ru web portal.

september ′10 Shocking Terms of Electronic Subscription

To support and promote new technologies of press distribution MEDIACRAT launched special promotional rates for download of BOLSHOI Sport, SPEAR’S, WATCH, FRAME, and AQ magazines through Zinio, a global leader in digital and interactive publishing.

As part of the Shocking Terms of Electronic Subscription promo, the readers are offered to take advantage of 83% to 88% discounts when subscribing to electronic versions of the magazines. The offer is valid in autumn 2010.

Creative and commercial management of the projects is provided by MEDIACRAT.

september ′10 Audience of BOLSHOI Sport up by 26.5%

According to National Readership Survey (NRS) the audience of one issue of BOLSHOI Sport magazine in Moscow grew by 26.5% from 90,900 readers in December 2009 – April 2010 to 115,000 readers in April – June of this year. Nationwide audience of one issue of BOLSHOI Sport for the same period increased by 10.8% reaching 565,600 readers.

Over the past six months the popularity of BOLSHOI Sport in Russia has grown by 11.2% (up to 1.15 mln readers), in Moscow – by 23.6% (up to 181,300 readers), and in St. Petersburg – by 21.7% (up to 98,000 readers).

Creative and commercial management of the project is provided by MEDIACRAT.

june ′10 Audio Editions of MEDIACRAT Magazines

Starting in May 2010, the audio editions of SPEAR’S Russia, WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines will be available online at Textone.ru. The articles are read by professional narrators and recorded for playback on a computer, mobile phone or an MP3 player. The recordings can be acquired by sending a text message from a mobile phone to the Textone.ru
Textone.ru offers a large selection of articles published in Russian periodicals in the audio format. Sample recordings are offered at the website for customers who would like to test the service.
WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines are published by UNIMEDIA. SPEAR’S Russia is published by PBWM Media. Creative and commercial management of the projects is provided by MEDIACRAT.

june ′10 Audience of BOLSHOI Sport Reached Over One Million Readers

According to the latest TNS Gallup Media survey conducted in December 2009 – April 2010, the semiannual audience of BOLSHOI Sport magazine increased by 12.6% compared to previous survey period and reached 1,037,300 readers.
Since the beginning of 2010, the BOLSHOI Sport publication frequency has been increased to 10 issues per year, while its print run has risen to 140,000 copies.
The audience of the online world sports gateway www.bolshoisport.ru is also showing positive growth dynamics. As of May 2010, the overall audience of the project launched in the beginning of this year reached 94,363 visitors, up by 60% since April.
Creative and commercial management of both projects is provided by MEDIACRAT.

april ′10 BOLSHOI Sport, Yerevan Magazines Show Audience Growth. Frequency, Print Runs Increased

According to the latest TNS Gallup Media report, in the first quarter of 2010 the semiannual audience of BOLSHOI Sport magazine grew by 33% to 920,600 readers.

In the first three months of the year the semiannual audience of Yerevan magazine also showed substantial growth (24%) reaching 254,000 readers.

Since the beginning of 2010 the print runs of BOLSHOI Sport and Yerevan have been increased to 140,000 and 180,000 copies respectively.

In addition, starting this year the publication frequency of both magazines has also been increased. Since 2010, BOLSHOI Sport will be released 10 times and Yerevan will hit newsstands 11 times per year.

BOLSHOI Sport magazine is published by UNIMEDIA. Yerevan magazine is published by Ethnopress.

Creative and commercial management of both projects is provided by MEDIACRAT.

december ′09 FOOTBALL ISSUE OF BOLSHOI SPORT IN PARTENRSHIP WITH GILLETTE

The special football issue of BOLSHOI Sport magazine will be released in February 2010. The history of FIFA World Cups, their main heroes, sensational victories, unexpected losses and even new versions of the great game will form the contents of the special issue.

Gillette brand has become the exclusive advertiser in the football issue.

BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to the latest TNS Gallup Media research, the semiannual audience of the publication in Russia has grown further in May-October 2009 and currently amounts to 691,000 readers.

BOLSHOI Sport magazine is published by UNIMEDIA in partnership with MEDIACRAT.

december ′09 WWW.BOLSHOISPORT.RU LAUNCHED

A unique online sports gateway, www.bolshoisport.ru, has just been launched in the Russian-speaking segment of Internet. Although the portal provides access to all features published in BOLSHOI Sport magazine, it is not just a web version of the print publication. The new website serves as an online world sports destination. The information is provided in style and format of the BOLSHOI Sport monthly. Besides, the new portal has a goal of establishing close interactive relationships with its visitors by regularly conducting various contests and quizzes with valuable prizes for the winners.

It is worth paying special attention to The Image of the Game section of the website, where unique photo shooting sessions of global and Russian sports stars are available for viewing and download.

Creative and commercial management of the project is provided by MEDIACRAT.

september ′09 BOLSHOI SPORT SHOWS AUDIENCE GROWTH

The audience of BOLSHOI Sport magazine grew by 10.5% in March-July 2009. According to TNS Gallup Media research, the audience of one issue of BOLSHOI Sport in the third quarter of 2009 reached 323,600 readers, showing an increase by 30,700 people compared to the previous quarter.

The semiannual audience of the magazine is also growing at a stable rate. According to the latest TNS Gallup Media data, it increased from 607,000 to 625,400 readers, i.e. by 3%.

BOLSHOI Sport was launched by MEDIACRAT in December 2005. The current print run is 127,000 copies. According to TNS Gallup Media, the absolute majority of BOLSHOI Sport readers are men (72%) with an active social position. 63% of the audience are top managers, specialists and white-collar staff. 59% of readers enjoy upper and upper-middle income levels.

BOLSHOI Sport is published by UNIMEDIA in cooperation with MEDIACRAT.

august ′09 OLYMPIC AND FOOTBALL PROJECTS BY BOLSHOI SPORT MAGAZINE

Starting from September issue, BOLSHOI Sport magazine will be publishing two special editorial projects dedicated to the main sporting events in 2010 – Winter Olympics in Vancouver and FIFA World Cup in South Africa.

How did the idea to carry out Olympic Games in winter originate? What were the most breathtaking moments of the past twenty Winter Games? How many medals can Russia hope for? These will be the main topics of Vancouver-2010 special editorial project.

The world football and World Cup 2010 will be presented, first of all, in the light of the players. Will 2010 reveal new football stars? This question will be addressed to in special rankings of World Cup 2010 potential stars. These rankings will be the cornerstone of Mondial-2010 special editorial project.

BOLSHOI Sport magazine has been published since December 2005 with a print run of 127,000 copies. According to the latest TNS Gallup Media data, the semiannual audience of BOLSHOI Sport reaches 607,000 readers in Russia.

BOLSHOI Sport is published by UNIMEDIA in cooperation with MEDIACRAT.

august ′09 MEDIACRAT PUBLICATIONS MADE AVAILABLE THROUGH ZINIO

In the nearest future the digital editions of MEDIACRAT publications will be available for download through ZINIO, a global leader in digital and interactive publishing.

AQ Russia, BOLSHOI Sport, FRAME Russia, SPEAR’S Russia, WATCH Russia, and YEREVAN magazines will be released in an innovative digital format and will be available to everyone at www.zinio.com and through the websites of ZINIO partners (Barnes & Noble in US, El Corte Ingles in Spain, etc.).

ZINIO will offer readers to acquire one or several digital copies, as well as to subscribe to MEDIACRAT magazines and receive their digital copies via internet on a regular basis.

AQ Russia, BOLSHOI Sport, FRAME Russia, and WATCH Russia are published by UNIMEDIA, SPEAR’S Russia – by PBWM Media, and YEREVAN – by ETHNOPRESS.

Commercial management of the projects is provided by MEDIACRAT.

june ′09 NATIONWIDE AUDIENCE OF BOLSHOI SPORT

607,000 readers all over Russia. Such is the semiannual audience of one issue of BOLSHOI Sport magazine according to the TNS Gallup Media research conducted in February-April of 2009. In Moscow the similar audience exceeds 150,000, in St. Petersburg – 140,000 readers.

According to the research findings, the absolute majority of BOLSHOI Sport readers are men (72%) with an active social status. 63% of the audience are top managers, specialists and white-collar staff. 59% of BOLSHOI Sport readers enjoy upper and upper-middle income levels.

BOLSHOI Sport was launched by MEDIACRAT in December 2005 and is published by UNIMEDIA in cooperation with MEDIACRAT with a print run of 127,000 copies.

april ′09 BOLSHOI SPORT REDESIGNED BY MEDIACRAT

The April issue of BOLSHOI Sport magazine was published in accordance with the new design concept. Dynamics and more sophisticated presentation are the fundamental principles of the publication’s new style. In addition, the width of the magazine has been decreased to allow for more concentrated textual space.

BOLSHOI Sport was launched by MEDIACRAT in December 2005. The magazine is published with a print run of 127,000 copies. According to TNS Gallup Media research, the semiannual audience of the publication in Moscow reaches 137,400 readers.

BOLSHOI Sport is published by UNIMEDIA in cooperation with MEDIACRAT.

february ′09 MEDIACRAT EVENT LIST 2009

MEDIACRAT announced the tentative list of in-house and/or external events, in which the magazines under its creative and/or commercial management will participate.

In winter 2009 MEDIACRAT publications will take part in The Russia Forum 2009 (SPEAR’S magazine), Private Banking in Russia, Baltics and CIS (SPEAR’S), Moscow Tuning Show 2009 (AQ), and III International Specialized Health | Life Moscow Exhibition (BOLSHOI Sport).

Since the beginning of the year MEDIACRAT publications have already taken part in the Salon International de la Haute Horlogerie (SIHH) in Geneva and the Global Luxury Forum, the 2nd annual conference devoted to the luxury industry.

In spring 2009, MEDIACRAT publications will participate in the following forums and events: BASEL WORLD 2009, Top Marques Monaco, Private Banking. Russia – 2009, Russia Investment Roadshow, VI Moscow World Fine Art Fair, 79 th International Motor Show, Ilya Sorokin’s XIII Oldtimer-Gallery, Moto Park 2009, 15th International Exhibition MosInteriors 2009, Specialized International Exhibition Interior Solutions-2009, XIV International Architecture & Design Exhibition ARCH Moscow 2009, SportShow’9 International Exhibition, and Fitness Industry Exhibition.

SPEAR’S magazine, founded by PBWM Media and edited by Alexander Gafin, is planning to host two large-scale events in spring and fall of 2009 – Charitable exhibition and sale of Alexander Gafin’s collection of English bulldog statuettes and SPEAR’S Russia Private Banking Awards 2009.

Creative and commercial management of the projects is provided by MEDIACRAT.

december ′08 DEVELOPMENT OF PR COMMUNICATION PROGRAMS IN MEDIACRAT PUBLICATIONS IN 2009

As part of the developed MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies) the Editorial Team of MEDIACRAT in collaboration with the Sales Team decided to increase the volume of PR communication instruments and opportunities in MEDIACRAT publications.

In particular, in the first quarter of 2009 the following Development Program will be implemented as part of editorial priorities of Spring 2009 (March) issues:

• BOLSHOI SPORT #3 (31), March 2009 – Sports & Business, Ice Hockey, Downhill Skiing
• WATCH #2 (11), Spring 2009 – Suburban Real Estate
• AQ #2 (7), Spring 2009 – Brand Heritage, Auto Travel
• FRAME #2 (4), Spring 2009 – Special Automobile Issue
• SPEAR’S #3, Spring 2009 – Philanthropy, Luxury Industry, Russian and International Real Estate

Additional PR opportunities can be implemented in the form of expert columns, interviews, special information support and advertising projects.

PR communication programs are customized for each partner on request as well as on the initiatives of CRM managers. The requests for a program development are also welcome at PRO@mediacrat.ru

august ′08 Polyus Zoloto Stocks to Compliment Readers of MEDIACRAT Publications

AntantaPioglobal’s NetTrader.ru and MEDIACRAT Partnership developed and implemented a large-scale advertising and marketing program to popularize online trading in Russia.

As part of the program the advertising campaign ‘One Share of Polyus Zoloto to Compliment the Readers’ has been implemented to target the readers of BOLSHOI sport, Yerevan and WATCH magazines managed by MEDIACRAT.

march ′08 MEDIACRAT to Start Advertising Campaign of BOLSHOI Sport, AQ, and WATCH

As part of the strategic partnership between MEDIACRAT and the Uniastrum Group, MEDIACRAT’s leading magazines BOLSHOI Sport, WATCH, and AQ (Automobile Quarterly) will be transferred to UNIMEDIA Publishing, a new business unit. As a result, the new investments will be directed into the projects, in particular, into a large-scale advertising campaign and development of the distribution system.

august ′07 Audience of MEDIACRAT Publications Shows Steady Growth

The audience of magazines under creative and/or commercial management of MEDIACRAT shows stable growth. It is confirmed by the results of the latest TNS Gallup Media NRS research (March – July 2007).

According to TNS Gallup, the Moscow audience of one Yerevan magazine issue amounts to 40 900 readers, while the semi-annual audience reaches 93 100 people. The majority of Yerevan magazine readers in Moscow are highly educated men and women 25-34 y.o.

The Moscow audience of one BOLSHOI sport issue, based on the current TNS Gallup data, amounts to 79 400 readers, while the semi-annual audience totals 125 800 people. BOLSHOI sport still remains the most efficient premium class print advertising medium in Moscow that targets men with upper and upper middle income levels.

In November, TNS Gallup will also release figures for the Zayats magazine Moscow audience.

Commercial management of Yerevan, BOLSHOI sport, and Zayats magazines is provided by MEDIACRAT.

may ′07 TNS Gallup Survey: BOLSHOI Sport Shows Stable Growth of Audience and Circulation

According to the latest TNS Gallup Media Survey, conducted from December 2006 to April 2007, the semiannual audience of one issue of BOLSHOI Sport magazine in Moscow amounts to 122,600 readers. It is worth noting, that for the past four months the Moscow audience of BOLSHOI Sport increased by 19,600 people.

According to the new data, the vast majority of BOLSHOI Sport audience are men (79,8%) with active social status. 49,2 % of the audience are people with upper middle and middle income levels. 67,4% of BOLSHOI Sport Moscow readers enjoy spending their spare time at theaters and cinemas, over 40% visit sports clubs on a regular basis, 39,8% frequent restaurants and clubs.

Starting September 2007, the circulation of BOLSHOI Sport magazine will be increased to 100,000 copies. The publication’s distribution system will be expanded due to sales in sports bars and clubs of Moscow, as well as promotional distribution at premium class car showrooms.

BOLSHOI Sport magazine has been published by MEDIACRAT since December 2005.

march ′07 BOLSHOI SPORT, YEREVAN and ZAYATS Advertising Campaigns

MEDIACRAT Distribution Agency has developed the conceptually unprecedented advertising campaign for three leading MEDIACRAT publications – BOLSHOI SPORT, YEREVAN, and ZAYATS. The primary goal of the campaign is to attract new subscribers.

The campaign is based on the question/answer principle. MEDIACRAT asks potential readers of its publications three provocative questions and gives its own answers, therefore defining and clarifying the editorial approach, format and target audience of BOLSHOI SPORT, YEREVAN, and ZAYATS.

In addition to the outdoor advertising in downtown Moscow, a large-scale information support will be provided by Russia’s leading radio stations.

BOLSHOI SPORT has been published by MEDIACRAT since December 2005 and has a print run of 70,000 copies. Creative and commercial management of the project is also provided by MEDIACRAT.

YEREVAN has been published by ETHNOPRESS Publishing since March 2005 and has a print run of 100,000 copies. Commercial management of the project is provided by MEDIACRAT.

ZAYATS has been published by ETHNOPRESS Publishing and has a print run of 100,000 copies. Commercial management of the project is provided by MEDIACRAT.

march ′07 BOLSHOI SPORT Creative Challenge

MEDIACRAT’s Creative Department has started an exceptional design experiment. Henceforth, each issue of BOLSHOI SPORT magazine will be designed in a single art style: Constructivism, Op Art, Pop Art, Art Deco, etc. Such innovative magazine design approach is unique not only in terms of the Russian print media market, but is also matchless on the global scale.

The April issue of BOLSHOI SPORT was designed in Constructivism style. Design of the issue was inspired by creative works of Alexander Rodchenko, Iakov Chernikhov, Stenberg brothers, Gustav Klutsis and other famous Constructivist artists of the XX century.

BOLSHOI SPORT has been published since December 2005 and has a print run of 70,000 copies. According to the TNS Gallup Media NRS Study, the semiannual audience of one issue of BOLSHOI SPORT reaches 103,000 readers.

Creative and commercial management of the project is provided by MEDIACRAT.

march ′07 TNS Gallup Media Measured the Audience of BOLSHOI Sport

103,000 readers or 1,1% of Muscovites. Such is the semiannual audience of one issue of BOLSHOI Sport magazine says the NRS-Moscow Survey conducted by TNS Gallup Media in December 2006 - February 2007.

According to preliminary data, the vast majority of BOLSHOI Sport readers are men (83,4%) with active social status. 34% of the audience are people with upper middle income level, while 28,4% enjoy moderate earnings. The majority of BOLSHOI Sport readers can afford to purchase expensive goods every month. In addition, over 50% of the magazine’s readers visit sports clubs on a regular basis, 46,4% often spend time at movie theaters, 39,8% frequent restaurants and clubs.

BOLSHOI Sport magazine is published monthly with a print run of 70,000 copies.

Creative and commercial management of the project is provided by MEDIACRAT.

january ′07 Sexual Revolution by BOLSHOI Sport

“The most effective promotion ever”, called LT Healthcare, the distributor of Reflex condoms, its joint advertising campaign with BOLSHOI Sport magazine. The special promotion of the publication with premium class Platinum condoms significantly raised consumer demand for the new product. According to LT Healthcare, the company carried out multiple joint advertising projects with different mass media partners, but the buzz of the BOLSHOI Sport campaign by far surpassed previous results.

Creative and commercial management of the project is provided by MEDIACRAT.