MEDIACRAT | Новости MEDIACRAT has expanded the distribution of its key publications: BOLSHOI Sport, SPEAR'S Russia and WATCH Russia magazines. According to MEDIACRAT distribution team, starting from the May issue BOLSHOI Sport will be available in Adidas and Forward outlets, World Class fitness centers, as well as in VIP lounges of Pulkovo-1 and Pulkovo-2 airports in St. Petersburg. SPEAR'S Russia will be offered free of charge in VIP lounges of all airports in Moscow and St. Petersburg: Sheremetyevo, Domodedovo, Vnukovo, Pulkovo-1 and Pulkovo-2. As for WATCH Russia, its issues will become available in VIP lounges of Moscow's airports, as well as on selected flights. The magazine will be offered to the passengers of British Airways (London–Moscow–London, first class), Qatar Airways (London–Moscow, first class), Aeroflot (London–Moscow, business class), Air Astana (London–Alma-Ata, business class). WATCH Russia will also be offered to the guests of BMI business lounge in London, as well as on BMI flights from London to Moscow, Kiev and Yerevan (business class). Creative and commercial management of BOLSHOI Sport, SPEAR'S Russia and WATCH Russia is provided by MEDIACRAT. 24 Apr 2012 http://www.mediacrat.com/projects/BS/ news/bolshoi-sport-spear-s-russia-and-watch-russia-distribution-expanded The number of young athletes participating in the Young Sports Talents of Russia project is approaching 1,000 people. They represent 185 municipalities and 68 regions of Russia. "I am taking part in this project, because I believe that you should try everything in your life," says Irina Titova (springboard diving). "I want to acquire new experience, and hopefully, also win in some of the contests." The Young Sports Talents of Russia project was launched by MEDIACRAT as a part of BolshoiSport.ru web portal. The ultimate goal of the project is to support and promote young aspiring athletes aged 8 to 25 competing in a wide range of disciplines. Each month there is an open internet voting with winners receiving presents from the partners of the project. The main tribute, an automobile, will be presented at the end of 2012. Creative and commercial management of the project is provided by MEDIACRAT. 23 Apr 2012 http://www.mediacrat.com/projects/BS/ news/young-sports-talents-of-russia-to-hit-1-000-participants MEDIACRAT offers a unique opportunity to get acquainted with the content of WATCH Russia and BOLSHOI Sport free of charge. Access to these publications is offered through ZINIO web and mobile reading application. "We keep on popularizing our publications. As a part of our promotion program, the e-versions of the magazines are freely downloadable at ru.zinio.com, including special editions for Android and Apple platforms," says Alexei Medvedev, business development director at MEDIACRAT. ZINIO is the world's largest newsstand and bookstore with thousands of media titles offered in digital versions in 25 different languages. Creative and commercial management of BOLSHOI Sport and WATCH Russia is provided by MEDIACRAT. 22 Apr 2012 http://www.mediacrat.com/projects/BS/ news/free-access-to-watch-russia-and-bolshoi-sport MEDIACRAT took part in the creation of a strategic document that outlines the direction and perspectives of ArArAt brand development in near future. The new ArArAt brand compass relies on a concept of life's true moments, which make it bright and intense. "I am convinced that if used and applied properly, the True and Intense Moments concept is to prove highly efficient for ArArAt," says Arman Jilavian, head of the creative team that is working on the project. "I am proud of the fact that our team managed to develop such a document having very little time on our hands." ArArAt has been producing legendary Armenian brandy since 1887. It is one of the most popular Armenian brands in the world. Creative and commercial management of the project is provided by MEDIACRAT. 21 Apr 2012 http://www.mediacrat.com/ news/new-brand-platform-for-ararat MEDIACRAT has won a competition for restyling of the corporate identity and development of the brand platform for URSA Capital investment company. As part of the project, MEDIACRAT has already developed the company's new logo. "We incorporated a polar bear, the brand symbol, into the logo. Now the space works really well. The new logo is more original, easier to perceive and remember," says Anna Zubrilina, art director at MEDIACRAT. URSA Capital is one of Russia's top 10 investment companies specializing in trust management, brokerage services and corporate finance. Creative management of the project is provided by MEDIACRAT. 20 Apr 2012 http://www.mediacrat.com/ news/corporate-identity-for-ursa-capital-by-mediacrat MEDIACRAT was commissioned by The Macallan to photograph its Fine Oak whisky (12-30 years of ageing). The aim of the project was to emphasize the premium status of the product through impressive textures and materials. "We used world-famous Alessi accessories for the photo shoot," says Platon Shilikov, photo service director at MEDIACRAT. "We wanted to avoid baroque-like luxury, and this Italian brand is known for simplicity and laconism. The needed ambience is created thanks to trendy designer accessories, modern textures and materials: from patterned frosted glass to traditional timber." The Macallan is the oldest whisky distillery in Scotland and one of the world's best makers of single malt whisky aged in sherry casks. The production volume is up to 6 mln liters a year. Creative management of the project is provided by MEDIACRAT. 19 Apr 2012 http://www.mediacrat.com/projects/the-macallan/ news/image-photography-for-the-macallan-by-mediacrat MEDIACRAT with the financial support of Promsvyazbank has published 100 Treasures That Armenia Shared with the World, a lavishly illustrated collectible album aimed at wide audience. The publication focuses on Armenian contribution to the cultural heritage of the world. "100 stories presented in chronological order, from the Stone Age to modernity, comprise various scopes of human activity and demonstrate the great potential of Armenians as well as their highest degree of involvement into the course of global discoveries," says Aris Kazinyan, one of the authors. The album is part of The Great Armenia collectible book series published by MEDIACRAT. The series also includes such books and almanacs as 100 Mysteries of Armenia, 100 Greatest Armenians of the XX Century, The Armenian Church, 100 Legends of ArArAt. 18 Apr 2012 http://www.mediacrat.com/projects/100_sokroviw/ news/100-treasures-that-armenia-shared-with-the-world-by-mediacrat MEDIACRAT Event Management has started preparations for the upcoming Bridgestone Dealer Conference. It is anticipated that over 80 company dealers from all over Russia will visit the conference scheduled to be held early in 2012. The event will be hosted by the musician and TV anchor Alexander Pushnoy. This will be the second consecutive conference organized by MEDIACRAT Event Management at the request of Bridgestone CIS. In February 2011, MEDIACRAT organized a similar event for the company dealers at The Ritz-Carlton Moscow. Bridgestone CIS is a subsidiary of the Bridgestone Corporation, the world’s largest tire and rubber company headquartered in Tokyo, Japan. 26 Dec 2011 http://www.mediacrat.com/ news/bridgestone-conference-in-moscow At the request of the Trade Finance Bank, MEDIACRAT prepared and released the Geography of Opportunities album. This unique gift edition is completely devoted to four countries where the bank operates: Russia, Cyprus, Lebanon and Tanzania. The bilingual book tells in Russian and English about the economies, culture, the must-visit places and traditions of each of the four states. Additional chapters are devoted to the specifics of the Trade Finance Bank operations in each country. Creative management of the project was provided by MEDIACRAT. 26 Dec 2011 http://www.mediacrat.com/projects/geography/ news/geography-of-opportunities-book-by-mediacrat The Young Sports Talents of Russia online project was lunched by MEDIACRAT on the www.bolshoisport.ru platform. The goal of the project is to support and promote young promising athletes aged 8 to 25 y.o. who represent various sports contested in Russia. Each month, the portal holds online polls open to all visitors and the winners receive valuable presents from the project’s partners. The main present, an automobile, will be awarded in the end of 2012. As of the end-December 2011, the Young Sports Talents of Russia boasted 400 participants representing 86 sports and over 100 Russian cities and towns. Creative and commercial management of the project is provided by MEDIACRAT. 26 Dec 2011 http://www.mediacrat.com/projects/BS/ news/young-sports-talents-of-russia-project-launch The Russian premiere of the 60-year old The Macallan in Lalique whisky was organized by MEDIACRAT Events on November 9 at the Tsvet Nochi club in Moscow. The premiere held in the format of a private VIP event was attended by the most prominent representatives of the Russian art & culture and business community. Leonid Yarmolnik hosted the evening. A celebration of two great national traditions, The Macallan in Lalique is one of the finest ever creative collaborations between Scotland and France. This Limited Edition releases represent a historic alliance of artistry and craftsmanship, spirit and style. Overall, only 400 decanters have been released with just 10 available in Russia. Management of the event was provided by MEDIACRAT. 22 Nov 2011 http://www.mediacrat.com/ news/the-macallan-in-lalique-premiere-by-mediacrat-events CHIVAS SPEAR’S Russia Wealth Management Awards 2011, the annual ceremony organized to celebrate the achievements of professionals and firms from private banking, wealth management and related industries, was held on November 17 at the Et Cetera theater in Moscow. The ceremony was hosted by Tatiana Lazareva, Mikhail Shatz and Alexander Pushnoy. VTB24 Private Banking was named Russian Private Bank of the Year. Credit Suisse was selected Foreign Private Bank of the Year providing services to HNWIs in Russia. Bank Julius Baer & Co. was distinguished as the best foreign private bank servicing wealthy Russians outside the country. VTB Capital Investment Management received the Asset Management Firm of the Year award, while Third Rome was named the Wealth Boutique of the Year leaving behind AXIOMA Wealth Management and the last year’s victor Da Vinci Capital. MFO Alfa Capital interrupted the two-year hegemony of the triumphant UFG Wealth Management and became the Family Office of the Year. Baltic International Bank managed to preserve its status of the Best Private Bank in CIS and Baltic States for the second consecutive year. Among consultants, Dmitry Zhuk of AXIOMA Wealth Management (Investment Consultant of the Year), Dobrovinsky & Partners (Law Firm of the Year), Ernst & Young (Tax Adviser of the Year) and Aidan Gallery (Art Adviser of the Year) garnered honor. Herculis Partners was named the Start of the Year. Lancaster Trustees won the Trust & Fiduciary Firm of the Year award. RESO-Garantia was selected the Insurance Firm of the Year. The Judging Panel declared Give Life Foundation the Charity Foundation of the Year. Olga Degtiareva (URALSIB | Bank 121) was named First Lady of the Year in PBWM industry. Andrey Vdovin (M2M Private Bank) was selected the Gentleman of the Industry. Ruben Vardanian was declared the PBWM Industry Legend. The Judging Panel of the Awards, chaired by SPEAR’S Russia Editor-in-chief Alexander Gafin, this year included David Iakobachvili, Alexander Svetakov, Irina Rapoport, Andrey Rappoport, Christian Kremer and Feodor Sheberstov. Chivas Regal, the legendary Scotch whisky, was the Title Partner of the Awards. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru. Detailed information is available at http://awards2011.pbwm.ru/, the official web portal of the Awards. Management of the Awards is provided by MEDIACRAT. 22 Nov 2011 http://www.mediacrat.com/projects/Awards2011/ news/chivas-spears-russia-awards-ruben-vardanian-named-pbwm-industry-legend Starting January 1, 2012, the publication frequency of WATCH Russia and SPEAR’S Russia magazines will be increased to 10 and 8 issues per year correspondingly. The frequency boost will be followed by the distribution system expansion. At the same time the expansion program will be implemented to further increase the audiences of the BolshoiSport (www.bolshoisport.ru), WatchRussia (www.watchrussia.com) and PBWM (www.pbwm.ru). The official 2012 publication schedule of MEDIACRAT magazines is available upon request and can be provided by MEDIACRAT relationship managers. WATCH Russia is the Russian version of one of the most renowned European (Amsterdam, NL) haut horlogerie magazines recognized as the most intelligent and stylish watch publication in Europe. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitry Gafin. Chivas Regal is the Title Partner of the Awards. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru. Creative and commercial management of WATCH Russia and SPEAR’S Russia magazines is provided by MEDIACRAT. 22 Nov 2011 http://www.mediacrat.com/projects/watch/ news/watch-russia-spears-russia-frequency-increased The Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce the nominee short list determined by votes of professionals from private banking, wealth management and related industries. This year 207 experts participated in the opinion poll. The nominees in the Best Russian Private Bank category are Alfa Bank (A-Club), VTB24 Private Banking and M2M Private Bank. The leaders in the similar category yet for foreign banks in Russia are Credit Suisse, Deutsche Bank and UBS Wealth Management. Herculis Partners, Renaissance Advisors and Verno Capital compete for The Best Start of the Year award. The complete list of organizations and individuals who made it to the short list this year is available at http://awards2011.pbwm.ru/, the official web portal of the Awards. The best of the best in each nomination will be selected by the members of this year’s Judging Panel: David Iakobachvili, Alexander Svetakov, Irina Rapoport, Andrey Rappoport, Christian Kremer and Feodor Sheberstov. The Chairman of the Judging Panel is Alexander Gafin, SPEAR’S Russia Editor-in-Chief. The winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on 17 November at the Et Cetera theatre in Moscow. The ceremony will be hosted by Mikhail Shatz, Tatiana Lazareva and Alexander Pushnoy. Chivas Regal is the Title Partner of the Awards. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru. PBWM.ru is a specialized private banking and wealth management web portal. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitry Gafin. Management of the Awards is provided by MEDIACRAT. 8 Nov 2011 http://www.mediacrat.com/projects/Awards2011/ news/chivas-spears-russia-wealth-management-awards-2011-short-list-announced Infiniti Russia in cooperation with MEDIACRAT are developing and preparing for launch the loyalty program for owners of Infiniti cars. Every participant of the program will receive a membership card that will provide access to exclusive automotive privileges, special offers and discounts, concierge services. Infiniti is a luxury car brand launched by Nissan in 1989. Today, Infiniti remains a top choice for car enthusiasts looking for innovative design, technical perfection, active implementation of the latest hi-tech achievements and exceptional customer care services. Infiniti offers a full range of luxury cars, from sporty coupes to full-size SUVs. MEDIACRAT is the official operator of Infiniti Loyalty Program. 3 Nov 2011 http://www.mediacrat.com/ news/infiniti-loyalty-program-by-mediacrat