Архив новостей
2011
december
Young Sports Talents of Russia Project Launch
The Young Sports Talents of Russia online project was lunched by MEDIACRAT on the www.bolshoisport.ru platform. The goal of the project is to support and promote young promising athletes aged 8 to 25 y.o. who represent various sports contested in Russia. Each month, the portal holds online polls open to all visitors and the winners receive valuable presents from the project’s partners. The main present, an automobile, will be awarded in the end of 2012. As of the end-December 2011, the Young Sports Talents of Russia boasted 400 participants representing 86 sports and over 100 Russian cities and towns.Creative and commercial management of the project is provided by MEDIACRAT.
Geography of Opportunities Book by MEDIACRAT
At the request of the Trade Finance Bank, MEDIACRAT prepared and released the Geography of Opportunities album. This unique gift edition is completely devoted to four countries where the bank operates: Russia, Cyprus, Lebanon and Tanzania. The bilingual book tells in Russian and English about the economies, culture, the must-visit places and traditions of each of the four states. Additional chapters are devoted to the specifics of the Trade Finance Bank operations in each country.Creative management of the project was provided by MEDIACRAT.
Bridgestone Conference in Moscow
MEDIACRAT Event Management has started preparations for the upcoming Bridgestone Dealer Conference. It is anticipated that over 80 company dealers from all over Russia will visit the conference scheduled to be held early in 2012. The event will be hosted by the musician and TV anchor Alexander Pushnoy.This will be the second consecutive conference organized by MEDIACRAT Event Management at the request of Bridgestone CIS. In February 2011, MEDIACRAT organized a similar event for the company dealers at The Ritz-Carlton Moscow.Bridgestone CIS is a subsidiary of the Bridgestone Corporation, the world’s largest tire and rubber company headquartered in Tokyo, Japan.
november
WATCH Russia, SPEAR’S Russia Frequency Increased
Starting January 1, 2012, the publication frequency of WATCH Russia and SPEAR’S Russia magazines will be increased to 10 and 8 issues per year correspondingly. The frequency boost will be followed by the distribution system expansion. At the same time the expansion program will be implemented to further increase the audiences of the BolshoiSport (www.bolshoisport.ru), WatchRussia (www.watchrussia.com) and PBWM (www.pbwm.ru).The official 2012 publication schedule of MEDIACRAT magazines is available upon request and can be provided by MEDIACRAT relationship managers.WATCH Russia is the Russian version of one of the most renowned European (Amsterdam, NL) haut horlogerie magazines recognized as the most intelligent and stylish watch publication in Europe.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitry Gafin.Chivas Regal is the Title Partner of the Awards. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru.Creative and commercial management of WATCH Russia and SPEAR’S Russia magazines is provided by MEDIACRAT.
CHIVAS SPEAR’S Russia Awards: Ruben Vardanian Named PBWM Industry Legend
CHIVAS SPEAR’S Russia Wealth Management Awards 2011, the annual ceremony organized to celebrate the achievements of professionals and firms from private banking, wealth management and related industries, was held on November 17 at the Et Cetera theater in Moscow. The ceremony was hosted by Tatiana Lazareva, Mikhail Shatz and Alexander Pushnoy.VTB24 Private Banking was named Russian Private Bank of the Year. Credit Suisse was selected Foreign Private Bank of the Year providing services to HNWIs in Russia. Bank Julius Baer & Co. was distinguished as the best foreign private bank servicing wealthy Russians outside the country. VTB Capital Investment Management received the Asset Management Firm of the Year award, while Third Rome was named the Wealth Boutique of the Year leaving behind AXIOMA Wealth Management and the last year’s victor Da Vinci Capital.MFO Alfa Capital interrupted the two-year hegemony of the triumphant UFG Wealth Management and became the Family Office of the Year. Baltic International Bank managed to preserve its status of the Best Private Bank in CIS and Baltic States for the second consecutive year.Among consultants, Dmitry Zhuk of AXIOMA Wealth Management (Investment Consultant of the Year), Dobrovinsky & Partners (Law Firm of the Year), Ernst & Young (Tax Adviser of the Year) and Aidan Gallery (Art Adviser of the Year) garnered honor. Herculis Partners was named the Start of the Year.Lancaster Trustees won the Trust & Fiduciary Firm of the Year award. RESO-Garantia was selected the Insurance Firm of the Year. The Judging Panel declared Give Life Foundation the Charity Foundation of the Year.Olga Degtiareva (URALSIB | Bank 121) was named First Lady of the Year in PBWM industry. Andrey Vdovin (M2M Private Bank) was selected the Gentleman of the Industry. Ruben Vardanian was declared the PBWM Industry Legend.The Judging Panel of the Awards, chaired by SPEAR’S Russia Editor-in-chief Alexander Gafin, this year included David Iakobachvili, Alexander Svetakov, Irina Rapoport, Andrey Rappoport, Christian Kremer and Feodor Sheberstov.Chivas Regal, the legendary Scotch whisky, was the Title Partner of the Awards. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru.Detailed information is available at http://awards2011.pbwm.ru/, the official web portal of the Awards.Management of the Awards is provided by MEDIACRAT.
The Macallan in Lalique Premiere by MEDIACRAT Events
The Russian premiere of the 60-year old The Macallan in Lalique whisky was organized by MEDIACRAT Events on November 9 at the Tsvet Nochi club in Moscow. The premiere held in the format of a private VIP event was attended by the most prominent representatives of the Russian art & culture and business community. Leonid Yarmolnik hosted the evening.A celebration of two great national traditions, The Macallan in Lalique is one of the finest ever creative collaborations between Scotland and France. This Limited Edition releases represent a historic alliance of artistry and craftsmanship, spirit and style. Overall, only 400 decanters have been released with just 10 available in Russia.Management of the event was provided by MEDIACRAT.
CHIVAS SPEAR’S Russia Wealth Management Awards 2011: Short List Announced
The Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce the nominee short list determined by votes of professionals from private banking, wealth management and related industries. This year 207 experts participated in the opinion poll.The nominees in the Best Russian Private Bank category are Alfa Bank (A-Club), VTB24 Private Banking and M2M Private Bank. The leaders in the similar category yet for foreign banks in Russia are Credit Suisse, Deutsche Bank and UBS Wealth Management. Herculis Partners, Renaissance Advisors and Verno Capital compete for The Best Start of the Year award. The complete list of organizations and individuals who made it to the short list this year is available at http://awards2011.pbwm.ru/, the official web portal of the Awards.The best of the best in each nomination will be selected by the members of this year’s Judging Panel: David Iakobachvili, Alexander Svetakov, Irina Rapoport, Andrey Rappoport, Christian Kremer and Feodor Sheberstov. The Chairman of the Judging Panel is Alexander Gafin, SPEAR’S Russia Editor-in-Chief.The winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on 17 November at the Et Cetera theatre in Moscow. The ceremony will be hosted by Mikhail Shatz, Tatiana Lazareva and Alexander Pushnoy.Chivas Regal is the Title Partner of the Awards. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru.PBWM.ru is a specialized private banking and wealth management web portal. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitry Gafin.Management of the Awards is provided by MEDIACRAT.
CHIVAS SPEAR’S Russia Wealth Management Awards 2011: Judging Panel
The Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce that by invitation of Alexander Gafin, Judging Panel Chairman and SPEAR’S Russia Editor-in-Chief, the following prominent persons joined this year’s Judging Panel:David IakobachviliSistema, Member of the BoardAlexander SvetakovAbsolut Group, Chairman of the BoardIrina RapoportRUSNANO Capital, CEOAndrey RappoportSKOLKOVO, PresidentChristian KremerMercury, Vice PresidentFeodor SheberstovOdgers Berndtson, Managing Partner & Head of Financial PracticeThe winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on November 17 at the Et Cetera theatre in Moscow.CHIVAS SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the award ceremony annually held in London by SPEAR’S UK. Organizers of the 2011 Awards in Russia are PBWM.ru portal and SPEAR’S Russia magazine.Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers, Official TV Channel – TV Rain, General Radio Partner – Business FM, General Media Partner – BFM.ru. CHIVAS is one of the most prestigious blended whiskies in the world. SPEAR’S Russia is the Russian version of one of the most trustworthy and influential European (London, UK) magazines for the world’s richest, PBWM.ru is Russia’s first specialized private banking and wealth management online portal. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitry Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
Rendez-Vous Advertising Campaign by MEDIACRAT
MEDIACRAT developed the concept of an advertising campaign for the first Rendez-Vous boutique in Belgorod. The large-scale promotion strategy involves television channels, radio, outdoor advertising and print media.Rendez-Vous is a chain of premium-class shoe boutiques featuring over 60 European fashion brands. Creative management of the project is provided by MEDIACRAT.
Infiniti Loyalty Program by MEDIACRAT
Infiniti Russia in cooperation with MEDIACRAT are developing and preparing for launch the loyalty program for owners of Infiniti cars. Every participant of the program will receive a membership card that will provide access to exclusive automotive privileges, special offers and discounts, concierge services.Infiniti is a luxury car brand launched by Nissan in 1989. Today, Infiniti remains a top choice for car enthusiasts looking for innovative design, technical perfection, active implementation of the latest hi-tech achievements and exceptional customer care services. Infiniti offers a full range of luxury cars, from sporty coupes to full-size SUVs.MEDIACRAT is the official operator of Infiniti Loyalty Program.
october
CHIVAS SPEAR’S Russia Wealth Management Awards 2011: Votes by Peers
The Organizing Committee of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 is pleased to announce the start of the Voting stage of the Awards.From October 10 until October 28, the Organizing Committee is collecting votes of professionals from private banking, wealth management and related industries in order to determine the nominee short list. The voters are asked to select the best, second and third nominee in each category. The nominees selected are then respectively awarded three, two and one point. As a result of this process, after the approval of the Awards’ Independent Consultant the official short list will be formed. At the final stage, the Judging Panel of the Awards will determine winners among short-listed candidates. The members of the Judging Panel will be announced in the end of October.The winners of CHIVAS SPEAR’S Russia Wealth Management Awards 2011 will be unveiled on November 17 at the Et Cetera theatre in Moscow.CHIVAS SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the award ceremony annually held in London by SPEAR’S UK. Organizers of the 2011 Awards in Russia are CHIVAS whisky, PBWM.ru portal and SPEAR’S Russia magazine. Official Partner – Land Rover, Independent Consultant – PricewaterhouseCoopers.CHIVAS is one of the most prestigious blended whiskies in the world. SPEAR’S Russia is the Russian version of one of the most trustworthy and influential European (London, UK) magazines for the world’s richest, PBWM.ru is Russia’s first specialized private banking and wealth management online portal. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitry Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
Pernod Ricard Congress in Yaroslavl
MEDIACRAT Event Management and the Moscow office of Pernod Ricard Eastern Europe organized the annual congress in Koprino Bay (Yaroslavl) for Pernod Ricard Rouss, a leader in the Russian premium spirits market. Over 350 company employees attended the event called On the Way to Absolute Leadership.Apart from a conference devoted to the year-end results and discussion of the company’s strategic initiatives, in terms of the 4-day congress a series of culture and entertainment events and team building activities took place, based on which a special corporate film was shot.
Communications through Centuries Book by MEDIACRAT
At the request of Rostelecom, Russia’s national telecommunications operator, MEDIACRAT prepared and released a book with a title translated as Communications through Centuries: 125 Years of Telecoms in Moscow Region. This unique publication vividly illustrates not only the development path of the company itself, but also that of the industry as a whole. The book was published with a print run of 1,000 copies.This book is not the only Rostelecom project in MEDIACRAT portfolio. Since September 2009, MEDIACRAT has been publishing Otlichniy Journal [Excellent Magazine] serving as a gateway to the Internet for children and youth. Since March 2010, MEDIACRAT has also been working on a WEB-Gramota [Web Skills] magazine, Russia’s first publication in the format of an Internet guide aimed at senior audience (50+).Besides, at the request of Rostelecom MEDIACRAT has also developed and launched a specialized web portal with a goal to unite schoolchildren interested in the latest web developments.Creative and commercial management of all projects is provided by MEDIACRAT.
MEDIACRAT Published Second Issue of Mercedes-Benz Fashion Week Russia Magazine
MEDIACRAT prepared and released the second issue of Mercedes-Benz Fashion Week Russia magazine, a special interest publication devoted to the largest fashion week in the Eastern Europe.The magazine is published twice a year for each of the two Mercedes-Benz Fashion Week Russia shows and is distributed at these events, as well as in all Mercedes-Benz dealerships in Russia.The next Mercedes-Benz Fashion Week Russia will be devoted to Spring-Summer 2012 season and will be held in Moscow from October 21 until October 25.Creative and commercial management of the magazine is provided by MEDIACRAT.
Philips Conference in Armenia
Philips, the world leader in consumer electronics, hosted a dealer conference in Armenia from September 20 until September 23. Representatives of the company’s service centers in Russia participated in the event organized by MEDIACRAT Event Management.Royal Philips Electronics is one of the world’s largest corporations specializing in home electronics, consumer healthcare and lighting with an annual turnover of over 26 billion Euros.
july
PBWM Media, MEDIACRAT Named Media Manager of Russia 2011
PBWM Media and MEDIACRAT, in the person of publisher and managing partner Arman Jilavian, received the Media Manager of Russia 2011 award for successful management of specialized thematic media projects.The award was presented for the outstanding progress demonstrated by SPEAR’S Russia magazine and PBWM.ru website which quickly became the most reputed and distinguished media for private banking & wealth management industry professionals and clients.SPEAR’S Russia is the Russian version of the most trustworthy and influential British magazine for the world’s richest audience. PBWM.ru is a specialized online private banking and wealth management gateway.Editor-in-Chief – Alexander Gafin, founder – PBWM Media, General Manager – Dmitry Gafin.Creative and commercial management of both projects is provided by MEDIACRAT.
Test Drive for Mazda in Armenia
In the end of June, MEDIACRAT Event Management organized a test drive event for Mazda in Armenia. Over 100 journalists representing Russia’s leading publications, such as GEO, AutoReview, Za Rulem, Automir, MK-mobile, Playboy, RMC, took part and covered the event. All participants made a comfortable trip driving Mazda cars on the route Yerevan – Dzoraget – Sevan Lake – Noravank – Yerevan (520 km).Mazda Motor Corporation is a Japanese car producer, one of the global market leaders with a yearly turnover exceeding $23 bln. The company is headquartered in Hiroshima.
Intranet for ArArAt
MEDIACRAT developed and launched Araratworld.com, an intranet portal for the legendary ArArAt brandy. The new portal is expected to increase the speed and quality of communications among clusters, brand managers and agencies. Araratworld.com is a unified ArArAt brand database. Users can download files form the galleries, give agencies access to certain sections, get the latest information about the brand and share it with other markets.Management of the project is provided by MEDIACRAT.
june
MEDIACRAT at ARMA
In June, MEDIACRAT moved to a new office situated on the territory of the ARMA business and art center at 5/11 Nizhny Susalniy Lane, 105062, Moscow.To locate MEDIACRAT on the ARMA’s territory, please follow this link.Our new telephone numbers:Phone/fax: +7 (495) 660 8996Phone: +7 (495) 979 5246/5586
Loyalty Program for Land Rover Owners
The Agency for Innovative Communications in collaboration with MEDIACRAT is developing and planning to launch a loyalty program for owners of Land Rover cars, Land Rover Priority Club, which will include a universal international privilege system. The program will also comprise a variety of creative, logistics and BTL services.Jaguar Land Rover is a business built around two great British car brands with exceptional design and engineering capabilities. Land Rover has been manufacturing 4x4s since 1948. Its products have defined the segments in which they operate. Management of the project is provided by MEDIACRAT.
Deloitte Tax Guide at PBWM.ru
PBWM.ru portal and Deloitte have launched the Tax Guide, a special information and consulting project.The Guide is aimed at high net-worth individuals and their consultants and touches upon the principle terms and rules that can address various tax concerns efficiently. PBWM.ru is a specialized online private banking and wealth management gateway. Founder – PBWM Media, General Director – Dmitry Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
Visual Identity for BINBANK
MEDIACRAT has developed visual identity guidelines for B&N Exclusive, BINBANK’s private banking division. The new concept includes logo, corporate colors, fonts and stationery.Creative and commercial management of the project is provided by MEDIACRAT.
Mercedes-Benz Fashion Week Russia Magazine by MEDIACRAT
MEDIACRAT has launched a new magazine – Mercedes-Benz Fashion Week Russia. The publication, aimed to be a guide to the haute couture world, publishes interviews with the Russian Fashion Week organizers, news from Paris, Milan, London, Berlin, and New York fashion weeks, information about up and coming Russian fashion designers and special photoshooting projects.Mercedes-Benz is a highly reputed global brand, a trendsetter in the automotive industry for 125 years and a title sponsor of fashion events in 20 countries.Creative and commercial management of the project is provided by MEDIACRAT.
march
Vremya Zhyt Named Russia’s Most Consistent Corporate Publication
Vremya Zhyt [Time to Live], an Alfa Bank’s B2C magazine produced by MEDIACRAT, was honored with the diploma ‘For the most accurate compliance with the editorial concept’ at the 8th international annual conference The Role of Corporate Communications and Mass Media in Strategic Management.Vremya Zhyt [Time to Live] is a reputable guide to personal finance offering valuable practical recommendations and advice. The magazine is published 6 times a year with a print run of 200,000 copies. Creative and commercial management of the project is provided by MEDIACRAT.
Legendary Dvin Brandy Visuals by MEDIACRAT
MEDIACRAT Creative Bureau developed a visual concept for Dvin (10 y.o.), the legendary Armenian brandy in the ArArAt range.The philosophy of the restyled Dvin and, in particular, of its visual concept developed by MEDIACRAT is based on the legend about the medieval capital of Armenia of the same name which served as a residence of the royal Arsacid dynasty. For several centuries Dvin remained one of the largest and most populated towns of the oriental world and was famous for its incredible splendor and countless riches. АrАrАt is one of the key brands of Pernod Ricard Eastern Europe, an Eastern European cluster of Pernod Ricard Group, the world’s co-leader in premium wines and spirits.Creative management of the project is provided by MEDIACRAT.
Bridgestone Conference at The Ritz-Carlton Moscow
In February 2011 Bridgestone corporation, the world’s leading tire producer, held a dealer conference at The Ritz-Carlton Moscow. Over 100 Bridgestone dealers from all over Russia participated in the convention organized by MEDIACRAT Events. Bridgestone CIS is a subsidiary of the Bridgestone Corporation, the world’s largest tire and rubber company headquartered in Tokyo, Japan.
january
WATCH Russia Website Launched
MEDIACRAT has launched WatchRussia.com, its third web-based project. The website is devoted to watches and the art of watch making.The portal contains two main thematic sections. In the first and most informative the timepieces are covered: masters and factories creating them, people adoring them and the latest global developments surrounding them. The news and reviews of the two most important annual watch events in the world, the SIHH and the BaselWorld taking place in Geneva and Basel respectively, are provided in a separate special area of the website.The second main section of the portal is devoted not just to devices for timekeeping, but rather to the time itself. An attempt is made to understand and feel it in the light of cultural trends shaping and shaped by the society. Theater and cinema, painting and photography, design and architecture – all of these topics are brought up in this section of WatchRussia.com. Special attention is also given to the automotive world, haute cuisine and travel.Apart from WatchRussia.comMEDIACRAT runs two other websites: PBWM.ru, the first website in Russia devoted solely to private banking and wealth management (a PBWM Media project), and BolshoiSport.ru, focusing on sports and entertainment (a UNIMEDIA project).Creative and commercial management of the project is provided by MEDIACRAT.
The Legend Today Newspaper for АrАrАt Relaunched
In December 2010, MEDIACRAT restyled and relaunched The Legend Today, an ArArAt corporate newspaper. The publication looks at the current state of affairs in the legendary brand, interviews top managers, retells ancient Armenian legends which had inspired the creators of the famous Armenian brandy, relates the latest news, offers photographic reports about ArArAt events and promotes exciting future events.АrАrАt is one of the key brands of Pernod Ricard Eastern Europe, an Eastern European cluster of Pernod Ricard Group, the world’s co-leader in premium wines and spirits.Creative management of the project is provided by MEDIACRAT.
SPEAR’S Russia Editor-in-Chief Recommends Latvia
Since 1 January 2011, Latvia has doubled state guarantees on bank deposits. From now on a client of any Latvian bank in case of its failure is entitled to receiving up to €100,000 from the Latvian state, which is twice as much as the previous limit. In case if the deposit does not exceed this amount, the client will be compensated for in full. These guarantees are offered to all clients of Latvian banks including citizens of Russia and other CIS countries.“I believe this is a highly positive decision boosting the popularity of Latvian banks particularly among Russians,” SPEAR’S Russia Editor-in-Chief and Rietumu Bank’s Supervisory Board member Alexander Gafin points out. “Russian clients are attracted to Latvian banks due to a combination of European banking standards, very high quality of service in Russian language and higher interest rates on deposits compared to those offered by Swiss and Austrian institutions.”SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. Editor-in-Chief – Alexander Gafin, founder – PBWM Media, General Manager – Dmitry Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
2010
november
SPEAR’S Russia Awards 2010: Winners Announced
The winners of SPEAR’S Russia Wealth Management Awards were announced on 25 November in Moscow. It is the only Russian Award in private banking & wealth management industry. Russian and international banks and firms providing services to HNWIs from Russia.VTB24 Private Banking was named Russian Private Bank of the Year. HSBC Private Bank was selected Foreign Private Bank of the Year providing services to HNWIs in Russia. Bank Julius Baer & Co. was distinguished for being the best foreign private bank servicing wealthy Russians outside the country. Third Rome received the Asset Management Firm of the Year award.SPEAR’S Russia Wealth Management Awards were also presented to the very best professionals in the Russian private banking & wealth management industry. Danilo Lacmanovic (Third Rome) was declared the investment consultant of the year. Oxana Lifar (MFK Bank) was named First Lady of the Year in Private Banking & Wealth Management Industry. Klaus Korner (Third Rome) was selected the Gentlemen of the Industry. Alexei Rodzianko (IFС Metropol) was named Industry Legend.Over 800 guests gathered to applaud the award winners. Among those present were top managers of major Russian and foreign banks and firms servicing Russian HNWIs, as well as show business celebrities. Ivan Urgant hosted the ceremony.Detailed information on the Awards, including a full list of winners, is available at awards.pbwm.ru. SPEAR’S Russia Wealth Management Awards is the first annual awards ceremony in Russia held to celebrate the achievements of professionals and firms from private banking, wealth management and related industries for their successes, innovations and acumen. SPEAR’S Russia Awards is organized by tradition with the awards ceremony annually held in London by SPEAR’S UK.Official partners of SPEAR’S Russia Wealth Management Awards 2010 were Range Rover, Sobranie and Vertu. Partners were Aeroflot, Lindt, Tour Parade, Little Emperors and Chivas. PricewaterhouseCoopers serves as an independent consultant of the Award.SPEAR’S Russia Wealth Management Awards 2010 was monitored by PricewaterhouseCoopers as the Independent Consultant.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. Editor-in-Chief and Chairman of the Awards Judging Panel – Alexander Gafin, Founder – PBWM Media, General Manager – Dmitry Gafin.Creative and commercial management of both projects is provided by MEDIACRAT.
MEDIACRAT to Continue Publishing Alfa Bank’s B2C Magazine
Alfa Bank once again entrusted the publication of its B2C magazine to MEDIACRAT. According to the official results of the tender, MEDIACRAT will be managing creative and commercial aspects of Alfa Bank’s Vremya Zhit [Time to Live] in the next two years. Previously, MEDIACRAT consecutively won such tenders in 2006 and 2008.Time to Live magazine is published 6 times a year with a print run of 200,000 copies. It is distributed in all Alfa Bank branches in Russia.Creative and commercial management of the project is provided by MEDIACRAT.
‘ArArAt. The Legend Goes On’ by MEDIACRAT
The renewed ArArAt line is presented to all true admirers of this legendary Armenian brandy in the series of events called ‘The Legend Goes On’, organized by representative offices of Pernod Ricard in cooperation with MEDIACRAT Event Management. Yerevan Brandy Company and Moscow’s Vetoshny Art Centre housed ‘The Phoenix’, an art-performance by Pavel Kaplevich, created exclusively for the ‘ArArAt. The Legend Goes On’ program. These shows, held respectively in October and November, were headlined by the great Armenian virtuoso Jivan Gasparian and a legendary Ukrainian band Okean Elzy. The final event in the ArArAt program is to take place on 26 November in Kiev. A well-known director Felix Mikhaylov served as the creative manager of ArArAt events organized in Yerevan and Moscow by MEDIACRAT.
SPEAR`S Russia Wealth Management Awards 2010: Short Lists Announced
SPEAR`S Russia Wealth Management Awards 2010 nominee short lists have been determined according to the results of the opinion poll among the private banking and wealth management professionals.The three nominees in the category Best Russian Private Bank are Alfa Bank (A-Club), VTB24 Private Banking and URALSIB | Bank 121. The leaders in the similar category yet for foreign banks in Russia are Credit Suisse, HSBC Private Bank and Raiffeisenbank. Danilo Lacmanovic (Third Rome), Irina Kokoreva (Renaissance Wealth Management) and Pavel Berezhnoy (Troika Dialog) compete for the individual award in the category Investment Consultant of the Year. The complete list of organizations and individuals who made it to the short lists is published at the project`s official web portal PBWM.RU.The best of the best in each nomination will be selected by the members of this year`s Judging Panel: Dominic Gualtieri, Alexander Matt, Irina Rapoport, Boris Teterev and Feodor Sheberstov. The Chairman of the Judging Panel is Alexander Gafin, SPEAR`S Russia Editor-in-Chief.The winners of SPEAR`S Russia Wealth Management Awards 2010 will be announced at the Awards Ceremony, which will be held on 25 November 25 2010 at Vetoshny Center in Moscow and will be hosted by Ivan Urgant.The official partners of SPEAR`S Russia Awards 2010 are Range Rover, Sobranie and Vertu.SPEAR`S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world`s richest audience. PBWM.ru is a specialized private banking and wealth management web portal. Founder - PBWM Media, General Manager - Dmitry Gafin.Creative and commercial management of the projects is provided by MEDIACRAT
MEDIACRAT Continues to Support Wikipedia
In the fall of 2010, MEDIACRAT has expanded its portfolio of projects in support of Wikipedia having provided the free encyclopedia (under free license) with over 100 exclusive photo illustrations of Armenian landscapes and landmarks created by MEDIACRAT within the framework of 100 Mysteries of Armenia project.MEDIACRAT had earlier presented Wikipedia with a large sports photo archive created within the framework of its flagship projects Bolshoi Sport magazine and www.bolshoisport.ru web portal.
100 Legends of ArArAt Book by MEDIACRAT
100 Legends of ArArAt is a unique collection of the ancient Armenian legends put together by historians and ethnographers in Armenia and illustrated by modern Russian artists of the Tzeh group. In the beginning of fall 2010, 100 Legends of ArArAt came out in a hard cover book-album format in three languages.As part of the 100 Legends of ArArAt promotional program, every visitor of an on-trade establishment when ordering a glass of ArArAt will receive a gift envelope with one legend inside.ArArAt is one of the key brands in the portfolio of Pernod Ricard Eastern Europe, which is a division of Pernod Ricard Group, the world-leader in wines and spirits. Creative and commercial management of the project is provided by MEDIACRAT.
october
MEDIACRAT Boosts WATCH Russia & SPEARS Russia Publishing Frequency
Starting January 1, 2011, the publishing frequency of SPEARS Russia and WATCH Russia magazines will be increased to 6 issues per year (up from quarterly frequency). The numbers of issues will be increased due to the growing audience demand and the distribution program expansion. The official 2011 MEDIACRAT Publishing Schedule can be provided by MEDIACRAT managers upon request. SPEARS Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the worlds richest audience. Founder PBWM Media, Editor-in-Chief Alexander Gafin, General Manager Dmitriy Gafin. WATCH Russia is the Russian version of one of the most renowned European (Amsterdam, NL) haut horlogerie magazines recognized as the most intelligent and stylish watch publication in Europe. Creative and commercial management of WATCH Russia and SPEARS Russia magazines is provided by MEDIACRAT.
PBWM.ru Started Registration of Voters for SPEARS Russia Awards 2010
The Organizing Committee of SPEARS Russia Wealth Management Awards 2010 started forming the list of industry experts who will vote to determine nominee short-lists in every nomination. The registration is available through PBWM.ru. By filling out a short form industry professionals will then be admitted to the Votes by Peers stage of SPEARS Russia Awards 2010, which will continue until the end of October. The winners will then be determined by the Judging Panel and announced at the Awards Ceremony in Moscow on November 25, 2010.Another privilege of the registration is a membership in a community of private banking and wealth management professionals. Each registered user will gain access to virtual business cards of other participants along with the opportunity to communicate with them and share comments.PBWM.ru is a specialized online private banking and wealth management gateway. Founder PBWM Media, General Manager Dmitriy Gafin. Creative and commercial management of the project is provided by MEDIACRAT.
MEDIACRAT Completes Yerevan Magazine Management Cycle
MEDIACRAT Group is successfully concluding a 6-year Yerevan magazine commercial management outsourcing program in Russia. Starting November 1, 2010, the distribution of Yerevan magazine in Russia will be organized by Afisha. Starting January 1, 2011 (i.e. from the January-February 2011 issue), MEDIACRAT will also transfer all commercial management functions (ad sales) to Ethnopress, the Yerevan magazine publisher. Until the stated dates MEDIACRAT will be providing all services to meet all its commitments to partners and third parties.The official press release with the contact information of all persons and organizations responsible for Yerevan magazine is available through MEDIACRAT representatives upon request.
september
SPEAR’S Russia Wealth Management Awards 2010: nomination stage
SPEAR’S Russia magazine in cooperation with PBWM.ru are pleased to announce the start of the preparatory stage of SPEAR’S Russia Wealth Management Awards 2010, which will be held on 25 November 2010 at Vetoshny Center in Moscow to celebrate the achievements of professionals and firms from private banking, wealth management and related industries for their successes, innovations and acumen over 2009-2010. The ceremony will traditionally be hosted by Ivan Urgant.In 2010 there are 18 nominations in the preliminary list. SPEAR’S Russia welcomes propositions on potential nominees until 30 September at spearsawards@mediacrat.ru.The 2010 winners will be determined in two rounds. At first, short lists of nominees in every category will be formed based on votes of professionals from private banking, wealth management and related industries. Afterwards, short lists will be presented to the professional Judging Panel headed by SPEAR’S Russia Editor-in-Chief Alexander Gafin. After the Judging Panel will have voted, the Organizing Committee in cooperation with the Independent Consultant of the Awards will sum up the votes for each nominee to determine winners in each category. The Judging Panel will be announced in October 2010. SPEAR’S Russia Wealth Management Awards 2010 will be monitored by PricewaterhouseCoopers as an Independent Consultant.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest audience. PBWM.ru is a specialized private banking and wealth management gateway. Founder – PBWM Media, General Manager – Dmitriy Gafin. Creative and commercial management of the projects is provided by MEDIACRAT.
Audience of BOLSHOI Sport up by 26.5%
According to National Readership Survey (NRS) the audience of one issue of BOLSHOI Sport magazine in Moscow grew by 26.5% from 90,900 readers in December 2009 – April 2010 to 115,000 readers in April – June of this year. Nationwide audience of one issue of BOLSHOI Sport for the same period increased by 10.8% reaching 565,600 readers.Over the past six months the popularity of BOLSHOI Sport in Russia has grown by 11.2% (up to 1.15 mln readers), in Moscow – by 23.6% (up to 181,300 readers), and in St. Petersburg – by 21.7% (up to 98,000 readers).Creative and commercial management of the project is provided by MEDIACRAT.
Shocking Terms of Electronic Subscription
To support and promote new technologies of press distribution MEDIACRAT launched special promotional rates for download of BOLSHOI Sport, SPEAR’S, WATCH, FRAME, and AQ magazines through Zinio, a global leader in digital and interactive publishing. As part of the Shocking Terms of Electronic Subscription promo, the readers are offered to take advantage of 83% to 88% discounts when subscribing to electronic versions of the magazines. The offer is valid in autumn 2010.Creative and commercial management of the projects is provided by MEDIACRAT.
Dr. Yakov Brand to Host Charity Event
Every Side of Life, a charity photo exhibition and sale aiming to help seriously ill children, will be held on the premises of WINZAVOD Moscow Centre for Contemporary Art on 5 October 2010. The author of the project, a well-known cardiac surgeon Yakov Brand, will present his photography in various genres: landscapes, travel, animals and many other subjects. Visitors will have the opportunity to acquire any of the photos or an album just on the spot while the entire proceeds will be used for curing children suffering from dreadful heart diseases.The event will be held at Meglinskaya Gallery with the support of Life Line and Heart of Gold charity foundations.Information partners of the event are: SPEAR’S Russia, the first specialized private banking & wealth management magazine in Russia, and PBWM.ru, a specialized online gateway aimed at private banking & wealth management industry clientele and professionals.
august
MEDIACRAT redesigned business-to-personnel magazine for Beeline
At the request of VimpelCom (Beeline brand) MEDIACRAT developed a new design concept and layout for Beelife magazine aimed at the company’s employees. In order to fulfill the tasks set by VimpelCom, MEDIACRAT increased the information capacity and the number of infographics in the magazine’s layout. In addition, business oriented visual style of the publication has been further emphasized. The new design meets all corporate standards of VimpelCom. Creative management of the project is provided by MEDIACRAT.
Henkel in Armenia with MEDIACRAT
In the end of July employees of Henkel Russia, the Russian subsidiary of the global leader in laundry and home care, cosmetics, toiletries and adhesive technologies, visited Armenia for the annual conference dedicated to the company’s financial results in 2010. The trip to Armenia was organized by the Henkel office in Moscow and the event management divisions of MEDIACRAT Russia and MEDIACRAT Armenia. As part of the 4-day trip, apart from the business congress a series of cultural and educational events was held in order to let Henkel employees discover Armenia, a small but expressive and extremely interesting country. Among the events organized were excursions to the best museums of Yerevan, visit to the Yerevan Brandy Company that produces the legendary Armenian brandy ArArAt, team building programs in the picturesque resort town of Tsakhkadzor. Peter Guenther, President Henkel Russia, in a letter of gratitude made special mention of the professionalism, enthusiasm and exceptional client service that let MEDIACRAT team organize Henkel corporate trip at the highest level.
CenterTelecom Annual and Social Reports by MEDIACRAT
At the request of CenterTelecom, MEDIACRAT prepared the company’s Annual Report 2009 and released it in a bilingual (Russian and English) format for the company’s Annual Shareholders’ Meeting.Besides, at the meeting of shareholders the CenterTelecom Social Report was introduced for the first time. The Social Report was also prepared and released by MEDIACRAT. MEDIACRAT has been providing custom publishing services for CenterTelecom since September 2009. In particular, MEDIACRAT publishes Otlichniy Journal, Russia’s first offline magazine about the Internet aimed at CenterTelecom’s teenage customers. Since March 2009, MEDIACRAT has also been publishing WEB Gramota magazine, the first Russian publication about the Internet for senior audience aged 50 and older. Besides, MEDIACRAT has developed and launched a specialized web portal for CenterTelecom aimed at children and teenagers interested in the latest Internet related news.Creative and commercial management of all projects is provided by MEDIACRAT.
july
PBWM.ru Launched
PBWM.ru, the first Russian Internet site devoted to Private Banking and Wealth Management has been officially launched. This is a joint project by PBWM Media, MEDIACRAT and Wealthbriefing.com, one of the best English language resources specializing in these subjects. The objective of PBWM.ru is to provide information, analysis and opinions on a global scale, but viewed from the Russian perspective. SPEAR’S Russia magazine is to become the basis of the website. Since 2008 this magazine has been assiduously monitoring all existing trends in private banking & wealth management industry, as well as the formation of demand for new investment ideas and asset management services with a specific focus on wealthy individuals’ reaction to the existing offers. PBWM.ru is planning to report on a wide variety of aspects of private banking services online and through ‘live’ contact with the audience.General manager of the project: Dmitry Gafin; editor-in-chief: Yevgeny Arabkin. Creative and commercial management provided by MEDIACRAT.
Pernod Ricard Congress in Armenia
This June more than 250 Russia-based employees of Pernod Ricard, the world’s leader in premium alcohol, paid a visit to Armenia, the home of the legendary ArArAt cognacs, one of the key brands of the company. The event was organized by Pernod Ricard Eastern Europe Moscow office, Yerevan Brandy Company and the event departments of MEDIACRAT-Russia and MEDIACRAT-Armenia. The agenda of the 5-day convention in Yerevan included the annual conference of Pernod Ricard Eastern Europe, as well as a series of cultural and educational events, thanks to which the company’s employees had a chance to take a fresh look at the ArArAt brand and the country of Armenia. The program included special exhibitions in the best museums of Yerevan, concerts of the country’s top most highly acclaimed musicians, team building events in the most picturesque parts of Armenia. The program was highly valued by the participants and by the management of the company.
SPEAR'S Russia Editor-in-Chief to Introduce Russian Painter in Riga
Alexandr Gafin, SPEAR’S Russia editor-in-chief, helped to organize an exhibition of a Russian painter Vladimir Lemport. The exhibition will be opened on July, 30 in the exhibition hall of Latvia’s largest private bank, ‘Rietumu Banka’. The exhibition is to introduce approx. 60 works of the painter: ceramic and bronze sculptures, pastel and China-ink graphics. The works were created in 1980-1900s. Gafin, a member of ‘Rietumu Banka’ board of directors, states, that ‘the bank is planning a long-term partnership with Russian museums, private galleries and funds with a view to popularize the works of Russian masters of the XX century’. There are plans to bring the exhibition to the USA and France. Alexandr Gafin is the editor-in-chief of SPEAR’S Russia, the most trusted and influential magazine for the world’s most affluent people. The project is powered by PBWM Media, the general manager: Dmitry Gafin. Creative and commercial management is provided by MEDIACRAT.
june
Audience of BOLSHOI Sport Reached Over One Million Readers
According to the latest TNS Gallup Media survey conducted in December 2009 – April 2010, the semiannual audience of BOLSHOI Sport magazine increased by 12.6% compared to previous survey period and reached 1,037,300 readers. Since the beginning of 2010, the BOLSHOI Sport publication frequency has been increased to 10 issues per year, while its print run has risen to 140,000 copies. The audience of the online world sports gateway www.bolshoisport.ru is also showing positive growth dynamics. As of May 2010, the overall audience of the project launched in the beginning of this year reached 94,363 visitors, up by 60% since April. Creative and commercial management of both projects is provided by MEDIACRAT.
100 Legends of ArArAt by MEDIACRAT
The legendary Armenian brandy ArArAt (Pernod Ricard) in cooperation with MEDIACRAT developed an innovative concept of the 100 Legends of ArArAt promotional program for on-trade channels. 100 Legends of ArArAt is a unique collection of the ancient Armenian legends, put together by historians and ethnographers in Armenia and illustrated by modern Russian artists of the Tzeh group. As part of the promotional program, every visitor of an on-trade establishment when ordering a glass of ArArAt will receive a gift envelope with one legend inside. A desire to collect the full set of legends will stimulate repeat orders. «A gift must carry an emotional and intellectual value to ensure consumer involvement into the world of ARARAT. That is how we came up with the idea of a new project, 100 Legends of ARARAT. We received an innovative promotion instrument that fully corresponds to our goals and to the ArArAt brand platform. It offers a low cost simple implementation mechanism that stimulates repeat orders and does not require the involvement of additional personnel», ArArAt announced in an official press release. In the nearest future ArArAt and MEDIACRAT are planning to publish 100 Legends of ArArAt in a book format in Armenian, Russian and English languages. In addition, the exhibitions of the illustrations created for the project are expected to be held in Moscow and Yerevan. The unique content of the project is likely to be communicated through other channels as well. ArArAt is one of the key brands in the portfolio of Pernod Ricard Eastern Europe, which is a division of Pernod Ricard Group, the world o-leader in wines and spirits.Creative and commercial management of the project is provided by MEDIACRAT.
Audio Editions of MEDIACRAT Magazines
Starting in May 2010, the audio editions of SPEAR’S Russia, WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines will be available online at Textone.ru. The articles are read by professional narrators and recorded for playback on a computer, mobile phone or an MP3 player. The recordings can be acquired by sending a text message from a mobile phone to the Textone.ruTextone.ru offers a large selection of articles published in Russian periodicals in the audio format. Sample recordings are offered at the website for customers who would like to test the service. WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines are published by UNIMEDIA. SPEAR’S Russia is published by PBWM Media. Creative and commercial management of the projects is provided by MEDIACRAT.
april
SPEAR’S Russia aboard British and Qatar Airways
Starting mid-April SPEAR’S Russia magazine will be distributed aboard British Airways and Qatar Airways flights.The magazine will be available to the British Airways passengers flying first class from Moscow to London (Heathrow), as well as to Qatar Airways passengers flying first class from London (Heathrow) to Moscow. Since October 2009, SPEAR’S Russia has also been available to Transaero passengers flying premium classes to all destinations.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitriy Gafin. Creative and commercial management of the project is provided by MEDIACRAT.
BOLSHOI Sport, Yerevan Magazines Show Audience Growth. Frequency, Print Runs Increased
According to the latest TNS Gallup Media report, in the first quarter of 2010 the semiannual audience of BOLSHOI Sport magazine grew by 33% to 920,600 readers.In the first three months of the year the semiannual audience of Yerevan magazine also showed substantial growth (24%) reaching 254,000 readers. Since the beginning of 2010 the print runs of BOLSHOI Sport and Yerevan have been increased to 140,000 and 180,000 copies respectively. In addition, starting this year the publication frequency of both magazines has also been increased. Since 2010, BOLSHOI Sport will be released 10 times and Yerevan will hit newsstands 11 times per year. BOLSHOI Sport magazine is published by UNIMEDIA. Yerevan magazine is published by Ethnopress.Creative and commercial management of both projects is provided by MEDIACRAT.
SPEAR’S Russia Editor-in-Chief to Bring U2 to Russia
Alexander Gafin, the Editor-in-Chief of SPEAR’S Russia, has become one of the organizers of U2 tour in Russia.The first Russian concert of the legendary Irish band will take place on August 25, 2010 at Luzhniki arena as part of the world U2 360 Degree Tour. Thanks to the stage that was created especially for the U2 show and display of the concert at extra-large LCD screens, every fan will have a chance to enjoy close-up view at the stage form any corner of Luzhniki arena. Snow Patrol, the acclaimed UK’s rock luminaries, will perform at U2 show in Moscow as special guests.Alexander Gafin is the Editor-in-Chief of SPEAR’S Russia, the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, General Manager – Dmitriy Gafin. Creative and commercial management of the project is provided by MEDIACRAT.
march
Yerevan Magazine to Launch Advertising Campaign in Moscow and Other Regions of Russia
In spring 2010 Yerevan magazine will be released with a restyled concept introduced under supervision of the new Editor-in-Chief. The large-scale advertising campaign as well as additional distribution program will be launched in Moscow and other regions of Russia to further promote the publication.The restyled Yerevan with Serj Tankian, System of a Down frontman, on the cover will hit newsstands in April. Alexei Aslaniants, former head of the European guide-books division at Afisha Publishing House, was appointed the magazine’s new Editor-in-Chief.Over 250 billboards on the streets of Moscow, Krasnodar, Rostov-on-Don, Sochi and Novorossiysk will carry the new image of Yerevan magazine as part of the advertising campaign, which will be held from April 1 until April 30, 2010. The large-scale Yerevan sales expansion program will also be launched in these Russian cities.Commercial management of the project in Russia is provided by MEDIACRAT.
New Magazine for CenterTelecom
At the request of CenterTelecom, MEDIACRAT is preparing for release «WEB-Gramota» [WEB Skills], a new magazine in the format of an Internet guide. The publication will be aimed at senior audience (50+). The main goal of the magazine will be to help inexperienced Internet users make sense of the online environment and learn to take advantage of main opportunities offered by the web.«WEB-Gramota» magazine is not the first joint project of MEDIACRAT and CenterTelecom. Since September 2009, MEDIACRAT has been publishing Otlichniy Journal [Excellent Magazine], which serves as a gateway to Internet for children and youth. MEDIACRAT has also developed and launched a specialized online community for schoolchildren interested in latest web developments.Creative and commercial management of the project is provided by MEDIACRAT.
SPEAR’S Russia and Knight Frank to Host Meetings with Nick Candy
Knight Frank in partnership with SPEAR’S Russia invites the magazine’s readers to individual meetings with Nick Candy, the largest developer in the luxury real estate market of London.Nick Candy will be visiting Moscow for just two days, March 22 and 23, to introduce One Hyde Park, one of the most outstanding residential real estate projects in the world, to affluent Russians. One Hyde Park is being constructed in Knightsbridge, one of the most prestigious districts of Central London. The project’s architect Richard Rogers is well known for such his creations as Centre Georges Pompidou in Paris, the European Court of Human Rights building in Strasbourg, Millennium Dome in London. One Hyde Park comprises 80 apartments, including four penthouses and underground parking. The average floor is 850 to 1,000 square meters. The complex includes a 22-meter ozone swimming pool, two fitness centers, two saunas, squash court, golf training simulator, two yoga rooms, SPA-center, private cinema, wine cellar and storerooms, wine tasting hall, conference and relaxation rooms. One Hyde Park residents will be serviced by Mandarin Oriental five-star hotel network representatives.To obtain additional information about the project or to set the date and time for a meeting with Nick Candy, please contact the Knight Frank representative office in Russia at +7 (495) 981 0000.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitriy Gafin. Creative and commercial management of the project is provided by MEDIACRAT.
2009
december
WWW.BOLSHOISPORT.RU LAUNCHED
A unique online sports gateway, www.bolshoisport.ru, has just been launched in the Russian-speaking segment of Internet. Although the portal provides access to all features published in BOLSHOI Sport magazine, it is not just a web version of the print publication. The new website serves as an online world sports destination. The information is provided in style and format of the BOLSHOI Sport monthly. Besides, the new portal has a goal of establishing close interactive relationships with its visitors by regularly conducting various contests and quizzes with valuable prizes for the winners.It is worth paying special attention to The Image of the Game section of the website, where unique photo shooting sessions of global and Russian sports stars are available for viewing and download.Creative and commercial management of the project is provided by MEDIACRAT.
FOOTBALL ISSUE OF BOLSHOI SPORT IN PARTENRSHIP WITH GILLETTE
The special football issue of BOLSHOI Sport magazine will be released in February 2010. The history of FIFA World Cups, their main heroes, sensational victories, unexpected losses and even new versions of the great game will form the contents of the special issue.Gillette brand has become the exclusive advertiser in the football issue.BOLSHOI Sport magazine was launched by MEDIACRAT in December 2005. According to the latest TNS Gallup Media research, the semiannual audience of the publication in Russia has grown further in May-October 2009 and currently amounts to 691,000 readers.BOLSHOI Sport magazine is published by UNIMEDIA in partnership with MEDIACRAT.
OLYMPIC CALENDAR FOR AEROFLOT
At the request of Aeroflot, Russia’s largest airline, MEDIACRAT developed and published the corporate Olympic calendar for 2010. The calendar is centered on the theme of Sochi-2014 Olympic Winter Games, of which Aeroflot is the General Partner.
JIVAN GASPARIAN ARTS PRESENTS
Over 500 guests came to the Moscow International House of Musiс on December 4 to enjoy the magnificent performance by world-famous musician and composer maestro Jivan Gasparian. The concert was organized by Jivan Gasparian Arts production company in cooperation with MEDIACRAT.Among those present were President of UNIASTRUM Bank Gagik Zakarian, Chairman of Troika Dialog Ruben Vardanian, General Manager of Sobesednik publishing house Levon Airapetian, General Director of CenterTelecom Vaagn Martirosyan and many other representatives of Moscow business and art and culture communities (photo coverage of the event is available here).As part of the event, the Akhtamar film produced by Pernod Ricard’s ArArAt brand and Dances in the Dark or Gomidas Songs by the St.Petersburg's dance theatre of Natalia Kasparova were presented. The Official Partners of the event were ArArAt (Yerevan Brandy Company), BEST Consulting investment company, Arthurs SPA Hotel, BE!MA (Media Arts Group) and Yerevan magazine.Jivan Gasparian Arts is a production company founded by Jivan Gasparian and Gagik Zakarian, President of UNIASTRUM Bank.Jivan Gasparian Arts is managed by MEDIACRAT.
november
WINNERS OF SPEAR’S RUSSIA AWARDS 2009 ANNOUNCED
The winners of Russia’s first SPEAR’S Russia Wealth Management Awards 2009 were announced on November 26, 2009 at Ararat Park Hyatt Moscow hotel. Not only Russian, but also European banks and firms that provide services to HNWIs from Russia were praised.Alfa-Bank (A-Club) was named Russian Private Bank of the Year. Credit Suisse was selected Foreign Private Bank of the Year providing services in Russia. Pictet & Cie was named Foreign Private Bank of the Year servicing Russian HNWIs outside of Russia. Troika Dialog received the Asset Management Firm of the Year award.HSBC Private Bank was recognized as the Best Start of the Year. Rietumu Banka was named Best Private Bank in CIS and Baltic States. UFG Wealth Management received the Family Office of the Year award.Deloitte & Touche was named Tax Adviser of the Year. Dobrovinsky & Partners became the Law Firm of the Year. Ingosstrakh received Insurance Firm of the Year award.SPEAR’S Russia Wealth Management Awards also praised best of the best among private banking & wealth management experts. Larissa Khomutova of Deutsche Bank received the Investment Adviser of the Year award. Irina Rapoport of Renaissance Investment Management was named First Lady of the Year in Private Banking & Wealth Management Industry. Yakov Galperin of Alfa Capital became the Gentleman of the Year. Finally, Andrei Movchan of Third Rome was named Industry Legend.Over 700 guests gathered to applaud the award winners. Among those present were top managers of largest Russian and international banks and corporations providing services to Russian HNWIs, as well as representatives of art & culture community. In particular, Chairman of Wimm-Bill-Dann David Iakobachvili, Chairman of TCS Bank Oleg Tinkov, Head of Credit Suisse in Russia Alexis Rodzianko, Head of HSBC Private Bank in Russia Natalia Solodovnikova, Chairman of Troika Dialog Asset Management Pavel Teplukhin, Member of the Board of Alfa-Bank Alexei Marei, Chairman the Management Committee of Barclays Bank in Russia Nikolai Tsekhomsky and many other renowned guests attended the ceremony, which was hosted by Ivan Urgant. “The Awards founded and presented by such renowned independent publication as SPEAR’S Russia magazine is an important event and prestigious expertise evaluation indicator in our industry”, said Yakov Galperin, Deputy General Director of Alfa Capital.“SPEAR’S Russia Awards may become the very stimulus that will prompt companies to develop further and further, as winners receive not only awards, honor and recognition, but also an independent evaluation of their work and accomplishments over the past year”, noted Ilya Riaby, General Manager of MasterCard Europe in Russia.Detailed information on SPEAR’S Russia Awards as well as the full list of winners may be viewed at http://awards.spearsrussia.ru.SPEAR’S Russia Wealth Management Awards is Russia’s first specialized awards ceremony held to celebrate the achievements of professionals and firms from private banking, wealth management and related industries for their successes, innovations and acumen. SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the awards ceremony annually held in London by SPEAR’S UK.Official partners of SPEAR’S Russia Wealth Management Awards 2009 were Land Rover, Legenda and Sobranie. Partners were Ararat Park Hyatt Moscow, Tissura and Lindt.SPEAR’S Russia Wealth Management Awards 2009 was monitored by PricewaterhouseCoopers as the Independent Consultant.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, General Manager – Dmitry Gafin. Creative and commercial management of the project is provided by MEDIACRAT.
SPEAR’S RUSSIA AWARDS 2009 SHORT LIST ANNOUNCED
The Organizing Committee of Russia’s first specialized annual private banking & wealth management awards ceremony, SPEAR’S Russia Wealth Management Awards 2009, is pleased to announce the nominee short list. The short list was formed based on votes by 118 top managers of Russian and foreign banks, wealth management firms and related companies, which were asked to select best three firms or individuals in 19 nominations out of nominee long list. Mikhail Alekseev (Chairman of the Board, UniCredit Bank), Alexander Kotchoubey (Executive Vice President, Lombard Odier), Christopher Mouravieff-Apostol (Head, Russia & Eastern Europe, Pictet), Vladimir Skvortsov (Chairman of the Board, AlfaStrakhovanie), Pavel Teplukhin (Chairman of the Board, Troika Dialog Asset Management) and many other renowned experts expressed their opinion by voting for the best firms and individuals.The nominee short list is available for review at the official website of the Awards: http://awards.spearsrussia.ruAt the final stage of the Awards, the short list will be presented to the Judging Panel headed by SPEAR’S Russia Editor-in-Chief Alexander Gafin.After the Judging Panel will have voted, the Organizing Committee in cooperation with PricewaterhouseCoopers as the Independent Consultant of the Awards will determine winners in each category.The winners of SPEAR’S Russia Wealth Management Awards 2009 will be announced at the Awards Ceremony, which will be held on November 26, 2009 at Ararat Park Hyatt Moscow. The Awards Ceremony will be hosted by Ivan Urgant.SPEAR’S Russia Wealth Management Awards is the first specialized awards ceremony in Russia held to determine the best representatives of private banking, wealth management and related industries. SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the awards ceremony annually held in London by SPEAR’S UK.Official partners of SPEAR’S Russia Wealth Management Awards 2009 are Land Rover, Legenda and Sobranie. Partners are Ararat Park Hyatt Moscow, Tissura and Lindt.SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, General Manager – Dmitri Gafin.Creative and commercial management of the project is provided by MEDIACRAT
october
JIVAN GASPARIAN TO PERFORM AT GALA CONCERT IN MOSCOW
The gala concert of the world-famous musician, composer and the master of the Armenian national instrument – duduk, maestro Jivan Gasparian will take place in Moscow International House of Music on December 4, 2009. The concert will be organized by JIVAN GASPARIAN ARTS production company. As part of the concert, the Kannon Dance ballet troupe from St. Petersburg will present its special project, Gomidas Songs.JIVAN GASPARIAN ARTS is also pleased to announce the launch of Jivan Gasparian official website http://jivangasparian.info.JIVAN GASPARIAN ARTS is a production company founded by maestro Jivan Gasparian and the President of UNIASTRUM Bank Gagik Zakarian.JIVAN GASPARIAN ARTS project is managed by MEDIACRAT.
MEDIACRAT WELCOMES ROSATOM AS NEW CLIENT
At the request of the State Atomic Energy Corporation ROSATOM, MEDIACRAT. is preparing for publication The Future of the Global Energy Market brochure.Creative management of the project is provided by MEDIACRAT.
SPEAR’S RUSSIA WEALTH MANAGEMENT AWARDS 2009, NOMINEES ANNOUNCED
The Organizing Committee of SPEAR’S Russia Wealth Management Awards 2009 is pleased to announce the full list of nominees (long list) in each nomination, which is available for review at the official website of the Awards: http://awards.spearsrussia.ru/awards/nomineesThe list of nominees was formed based on the information received form the market participants through the Awards website, as well as on recommendations by the Chairman of the Awards Judging Panel – SPEAR’S Russia Editor-in-Chief Alexander Gafin – and the editorial staff of SPEAR’S Russia magazine.According to the Awards Methodology, during the second round the Organizing Committee will be collecting votes of professionals from private banking, wealth management and related industries in order to determine short lists of nominees in every category. The final short list will then be presented to the members of the judging panel who will vote to determine the winners of SPEAR’S Awards 2009. Votes by peers as well as by the members of the judging panel will be monitored by PricewaterhouseCoopers as the Independent Consultant.The winners of SPEAR’S Russia Wealth Management Awards 2009 will be announced at the Awards Ceremony, which will take place on November 26, 2009 in Ararat Park Hyatt Moscow hotel. The Awards Ceremony will be hosted by Ivan Urgant.Official partners of SPEAR’S Russia Wealth Management Awards 2009 are Land Rover, Legenda and Sobranie. Partners are Ararat Park Hyatt Moscow, Tissura and Lindt. SPEAR’S Russia Wealth Management Awards is the first specialized awards ceremony in Russia held to determine the best representatives of private banking, wealth management and related industries. SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the awards ceremony annually held in London by SPEAR’S UK. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitri Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
THE JUDGING PANEL FOR SPEAR’S RUSSIA WEALTH MANAGEMENT AWARDS 2009
The Organizing Committee of SPEAR’S Russia Wealth Management Awards 2009 is pleased to announce the members of the Judging Panel. The invitation of Alexander Gafin, SPEAR’S Russia Editor-in-Chief and the Chairman of the Judging Panel, to join the panel was kindly accepted by:Leonid Grigoriev, President of the Institute for Energy & Finance Foundation Dominic Gualtieri, professional investor Sergey Litovchenko, Executive Director of the Russian Managers Association Feodor Sheberstov, Managing Partner and Head of Financial Practice, Pynes & Moerner Oleg Tinkov, Chairman of the Board of Tinkoff Credit Systems Bank SPEAR’S Russia Wealth Management Awards is the first specialized awards ceremony in Russia held to determine the best representatives of private banking, wealth management and related industries. SPEAR’S Russia Wealth Management Awards is organized by tradition and analogy with the awards ceremony annually held in London by SPEAR’S UK. The winners of SPEAR’S Russia Wealth Management Awards 2009 will be announced at the Awards Ceremony, which will take place on November 26, 2009 in Ararat Park Hyatt Moscow hotel. The Awards Ceremony will be hosted by Ivan Urgant.Official partners of SPEAR’S Russia Wealth Management Awards 2009 are Land Rover, Legenda and Sobranie. Partners are Ararat Park Hyatt Moscow, Tissura and Lindt. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitri Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
september
Yerevan Magazine Audience Reached 343,000 Readers
According to the National Readership Survey (NRS), monthly audience of Yerevan magazine in Moscow showed steep rise of 33.1% in March – July of this year. Today one issue of the magazine is read by 48,300 people in Moscow. The audience of one issue of Yerevan magazine in Russia increased by over 25% to 97,800 readers.The semiannual audience of the magazine also grew by 12.8% to 343,400 readers in Russia, by 12% in Moscow, and by 28.2% in St. Petersburg.Commercial management of the project in Russia is provided by MEDIACRAT.
BOLSHOI SPORT SHOWS AUDIENCE GROWTH
The audience of BOLSHOI Sport magazine grew by 10.5% in March-July 2009. According to TNS Gallup Media research, the audience of one issue of BOLSHOI Sport in the third quarter of 2009 reached 323,600 readers, showing an increase by 30,700 people compared to the previous quarter.The semiannual audience of the magazine is also growing at a stable rate. According to the latest TNS Gallup Media data, it increased from 607,000 to 625,400 readers, i.e. by 3%.BOLSHOI Sport was launched by MEDIACRAT in December 2005. The current print run is 127,000 copies. According to TNS Gallup Media, the absolute majority of BOLSHOI Sport readers are men (72%) with an active social position. 63% of the audience are top managers, specialists and white-collar staff. 59% of readers enjoy upper and upper-middle income levels.BOLSHOI Sport is published by UNIMEDIA in cooperation with MEDIACRAT.
AQ ABOARD AEROFLOT
Starting November 2009, the passengers of Aeroflot’s President Class on all destinations will have an opportunity to enjoy reading AQ magazine during their flights. The President Class is available on Aeroflot’s major destinations (New York, Los Angeles, Tokyo, Hong Kong, etc.). The magazine will also be available to Business Class passengers of Aeroflot on Moscow – St. Petersburg – Moscow flights.AQ (Automobile Quarterly) has been published in the USA since 1962 and is one of the world’s most renowned automotive publications. AQ Russia is the first and probably the only premium automotive publication in the Russian magazine market. It is not just a magazine about the latest trends in the motor-car industry, but also an encyclopedia of high automotive style. Focusing on its target audience, in each issue AQ covers fashion, style, haute cuisine, and collectibles from the perspective of an affluent man with high self-esteem and a strong opinion about the world. Legends and traditions, heritage and perfectionism – these are the key subjects of the magazine.AQ is published by UNIMEDIA in cooperation with MEDIACRAT.
SPEAR’S AND WATCH ABOARD TRANSAERO
Starting October of this year, MEDIACRAT publications will be available to passengers of Transaero.SPEAR’S and WATCH magazines will be distributed in Transaero’s Imperial Class on all destinations, as well as in Business Class of Moscow – St. Petersburg – Moscow flights.Besides, SPEAR’S and WATCH magazines will be available in Transaero business lounges in Moscow’s Domodedovo airport.WATCH is published by UNIMEDIA, SPEAR’S – by PBWM Media. Commercial management of both publications is provided by MEDIACRAT.
PREEMIUM MAGAZINE BY MEDIACRAT
MEDIACRAT was selected by Pernod Ricard Eastern Europe, the world’s leading premium wines and spirits producer, to develop and publish its business-to-personnel magazine.The magazine under the title PREEMIUM will be published quarterly in Russian and English languages.Creative and commercial management of the project is provided by MEDIACRAT.
YOUTH MAGAZINE AND WEB PORTAL FOR CENTERTELECOM
At the request of CenterTelecom, MEDIACRAT has started development of a youth magazine devoted to the Internet and a related specialized web portal to build a community of schoolchildren around the magazine.The project has a goal of increasing brand awareness and loyalty of children and teenagers to Domolink, a CenterTelecom’s brand.Creative and commercial management of the magazine and web portal is provided by MEDIACRAT.
SPEAR’S Russia Wealth Management Awards 2009. Nominations Accepted
SPEAR’S Russia magazine is pleased to announce the start of the qualifying round of SPEAR’S Russia Wealth Management Awards 2009.In order to nominate a company or an individual, you must fill out an application form on behalf of your nominee at the following address: http://awards.spearsrussia.ruApplications may be submitted from September 1 to 30, 2009. The full list of nominees will be announced after the qualifying round on October 5, 2009.The Awards Ceremony will be held in late November – early December 2009. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder: PBWM Media; Editor-in-chief: Alexander Gafin; General Manager: Dmitri Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
august
ARARAT INSPIRING LEGENDS 2009 BY MEDIACRAT-ARMENIA
At the request of ArArAt (a Pernod Ricard brand), MEDIACRAT-Armenia will host the ArArAt Inspiring Legends 2009 press tour.Over 50 journalists from leading lifestyle publications of Russia, CIS and Baltic countries will get to know the mysteries and legends of Armenia, and will find out the secrets of the legendary ArArAt brandy production process. Participants of the press tour will be accompanied by the leading representatives of Russian and Armenian art and culture establishment.“Modern art and ancient traditions, authenticity and audacity are integral parts of ArArAt’s rich world and of culture, which is appealing not only to residents of Armenia, but also to all connoisseurs of the real Armenian brandy, who share the brave and proud spirit of this great drink,” – such is the key-note of ArArAt Inspiring Legends 2009.MEDIACRAT-Armenia is a full-service advertising and marketing agency, acting as a MEDIACRAT branch office in Yerevan.
SPEAR’S RUSSIA WEALTH MANAGEMENT AWARDS 2009
SPEAR’S Russia magazine is pleased to announce the start of the qualifying round of SPEAR’S Russia Wealth Management Awards 2009, which will be held to celebrate the achievements of professionals and firms from private banking, wealth management and related industries for their successes, innovations and acumen over 2008-2009.SPEAR’S Russia Wealth Management Awards will be organized by tradition and analogy with the awards ceremony annually held in London by SPEAR’S UK.The winners will be determined at closed roundtable discussions by two separate judging panels – for financial and professional, and for specialized nominations. Both panels will be headed by SPEAR’S Russia Editor-in-Chief Alexander Gafin. The Awards will be monitored by a leading international auditor.SPEAR’S Russia will be accepting propositions on potential nominees from September 1 until September 30, 2009. The Awards Ceremony will be held in late November – early December 2009. SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. SPEAR’S Russia was founded by PBWM Media, which is headed by Dmitry Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
OPTIMA AND MEDIACRAT TO START COOPERATION
In July 2009, MEDIACRAT signed a cooperation agreement with OPTIMA, one of the leaders in the Russian information technologies market.As part of the cooperation, MEDIACRAT will be publishing a business-to-personnel magazine for OPTIMA and providing outsourcing services for a number of the company’s marketing activities.
OLYMPIC AND FOOTBALL PROJECTS BY BOLSHOI SPORT MAGAZINE
Starting from September issue, BOLSHOI Sport magazine will be publishing two special editorial projects dedicated to the main sporting events in 2010 – Winter Olympics in Vancouver and FIFA World Cup in South Africa.How did the idea to carry out Olympic Games in winter originate? What were the most breathtaking moments of the past twenty Winter Games? How many medals can Russia hope for? These will be the main topics of Vancouver-2010 special editorial project.The world football and World Cup 2010 will be presented, first of all, in the light of the players. Will 2010 reveal new football stars? This question will be addressed to in special rankings of World Cup 2010 potential stars. These rankings will be the cornerstone of Mondial-2010 special editorial project.BOLSHOI Sport magazine has been published since December 2005 with a print run of 127,000 copies. According to the latest TNS Gallup Media data, the semiannual audience of BOLSHOI Sport reaches 607,000 readers in Russia.BOLSHOI Sport is published by UNIMEDIA in cooperation with MEDIACRAT.
MEDIACRAT PUBLICATIONS MADE AVAILABLE THROUGH ZINIO
In the nearest future the digital editions of MEDIACRAT publications will be available for download through ZINIO, a global leader in digital and interactive publishing.AQ Russia, BOLSHOI Sport, FRAME Russia, SPEAR’S Russia, WATCH Russia, and YEREVAN magazines will be released in an innovative digital format and will be available to everyone at www.zinio.com and through the websites of ZINIO partners (Barnes & Noble in US, El Corte Ingles in Spain, etc.).ZINIO will offer readers to acquire one or several digital copies, as well as to subscribe to MEDIACRAT magazines and receive their digital copies via internet on a regular basis.AQ Russia, BOLSHOI Sport, FRAME Russia, and WATCH Russia are published by UNIMEDIA, SPEAR’S Russia – by PBWM Media, and YEREVAN – by ETHNOPRESS.Commercial management of the projects is provided by MEDIACRAT.
june
SPEAR’S & CARTIER CHARITY EVENT, LOVE DAY CELEBRATION
On June 16 in Moscow’s Ararat Park Hyatt SPEAR’S Russia hosted the charity event in support of Give Life Charity Foundation. The event held under The Beatles’ famous “All You Need Is Love” motto was dedicated to LOVE Day Cartier in Russia. As part of the event, the exhibition of English bulldog statuettes from the private collection of SPEAR’S Russia Editor-in-Chief Alexander Gafin was organized.Cartier participated as the General Partner of the event. Official Partners were Jaguar Land Rover Russia and International Financial Club Bank. Partners were Ararat Park Hyatt Moscow, Business FM, Kauffman and Fauchon.With the help of the organizers, the publishers of SPEAR’S Russia – PBWM Media and MEDIACRAT – the overall donation raised for the Give Life Charity Foundation programs exceeded 1,000,000 rubles. Over 300 celebrities and representatives of media and business establishment of Russia visited the event. Chulpan Khamatova was the special guest.The photo report from the event is available at SPEAR’S Russia website www.spearsrussia.ru.SPEAR’S Russia. Private Banking & Wealth Management Magazine is the Russian edition of the British SPEAR’S WMS, the most trustworthy and influential magazine for the world’s richest.PBWM Media, headed by Dmitry Gafin, is the founder of SPEAR’S Russia.Creative and commercial management of the project is provided by MEDIACRAT.
NATIONWIDE AUDIENCE OF BOLSHOI SPORT
607,000 readers all over Russia. Such is the semiannual audience of one issue of BOLSHOI Sport magazine according to the TNS Gallup Media research conducted in February-April of 2009. In Moscow the similar audience exceeds 150,000, in St. Petersburg – 140,000 readers.According to the research findings, the absolute majority of BOLSHOI Sport readers are men (72%) with an active social status. 63% of the audience are top managers, specialists and white-collar staff. 59% of BOLSHOI Sport readers enjoy upper and upper-middle income levels.BOLSHOI Sport was launched by MEDIACRAT in December 2005 and is published by UNIMEDIA in cooperation with MEDIACRAT with a print run of 127,000 copies.
EXPAT GUIDE BY MEDIACRAT
At the request of Senator Company, the leading provider of immigration consulting services in Russia, MEDIACRAT is preparing for publication the Expat Guide quarterly.Expat Guide provides foreigners, who live and work in Russia, with valuable legal, financial and everyday living advice. The project is aimed at foreign top managers of large and mid-size Russian companies, as well as at executives and specialists of law, insurance and other financial services firms, which cater to foreigners.Expat Guide is a bilingual quarterly; all features are offered in Russian and English languages. The magazine will be distributed in Moscow’s A+ / A business centers, as well as through subscription and direct mail. Creative and commercial management of the project is provided by MEDIACRAT.
WOWARMENIA BY MEDIACRAT
MEDIACRAT developed and released the Internet version of 100 Mysteries of Armenia book in Russian and English languages, free access to which is available at www.wowarmenia.ru and www.wowarmenia.com websites.100 Mysteries of Armenia, a photo album, pocket encyclopedia and travel guide is the second project in The Great Armenia collection series. The publication, released in Russian and English languages, features fascinating descriptions of the greatest natural, architectural, historical, and religious monuments of Armenia, written by Aris Ghazinian, one of the country’s most distinguished contemporary writers and journalists. Mr. Ghazinian also supervised the special photo expedition. The album’s photo illustrations were created by Anna Ponomareva, a Moscow-based photographer. The project was released as part of the strategic partnership with Uniastrum Group.Creative and commercial management of the project is provided by MEDIACRAT.
april
MEDIACRAT LAUNCHES JIVAN GASPARYAN ARTS
At the request of maestro Jivan Gasparyan, the world-famous musician, composer and the master of the Armenian national instrument – duduk, and renowned Russian and Armenian philanthropist Gagik Zakarian, the president of UNIASTRUM Bank, MEDIACRAT launched JIVAN GAZPARYAN ARTS production company as well as developed the international organizational and legal bases for promotion of Jivan Gasparyan and Duduk by Jivan Gasparyan brands. In the nearest future JIVAN GASPARYAN ARTS is set to create, produce and distribute new audio and video carriers of musical chef-d'oeuvres by maestro Jivan Gasparyan.Creative and commercial management of the project is provided by MEDIACRAT.
VOGUE PROJECTS BY MEDIACRAT
MEDIACRAT was once again selected by British American Tobacco Russia to prepare and produce a series of media projects in 2009. According to the tender terms, MEDIACRAT will continue publishing Mode de Vie, a client-oriented magazine for VOGUE cigarette brand admirers, as well as producing editorial and visual content for www.mode-de-v.com. MEDIACRAT is working on the projects in cooperation with OgilvyAction Moscow agency.Creative and commercial management of the projects is provided by MEDIACRAT.
SPEAR’S RUSSIA, FOUNDATION OF CHULPAN KHAMATOVA TO HOST CHARITY EVENT
The charitable exhibition and sale of SPEAR’S Russia Editor-in-Chief Alexander Gafin’s collection of English bulldog statuettes will take place in mid-June in Moscow. The event will be organized in cooperation with Give Life Charity Foundation of Chulpan Khamatova & Dina Korzun.SPEAR’S Russia Private Banking & Wealth Management Magazine is the Russian version of the most trustworthy and influential London-based magazine for the world’s richest.Founder of SPEAR’S Russia – PBWM Media, CEO – Dmitry Gafin.Creative and commercial management of the project is provided by MEDIACRAT.
PROJECTS FOR EUROPEAN COMMISSION BY MEDIACRAT
At the request of the Delegation of the European Commission to Russia, MEDIACRAT is working on a series of promotional brochures to present the key projects and activities of the European Commission in Russia and to stress the importance of the EU-Russia relations. As part of the assignment, MEDIACRAT is also developing the new image of the Delegation of the European Commission to Russia.Creative management of the project is provided by MEDIACRAT.
ALFA-BANK’S MAGAZINE RESTYLED BY MEDIACRAT
At the request of Alfa-Bank, MEDIACRAT restyled the editorial and design concepts of Time to Live client-oriented magazine. The key idea of the new concept is to promote and develop Time to Live magazine as a main source of practical advice and a highly reputable guide to personal finance.The frequency of the publication has also been changed from a quarterly to bi-monthly format. Six issues of Time to Live magazine each with a print run of 200,000 copies will be released in 2009.Creative and commercial management of the project is provided by MEDIACRAT.
MEDIACRAT RELEASED AUTOMOTIVE FRAME
The world’s 8 leading automobile designers – Ian Callum (Jaguar), Wolfgang Egger (Audi), Anthony Lo (GM Europe), Clay Dean (Cadillac), Kengo Matsumoto (Lexus), Takashi Nakajima (Nissan), Gilles Vidal (Citroen) and Jean-Pierre Ploue (Peugeot-Citroen) – shared their opinions with the Russian edition of FRAME for its spring automotive issue.FRAME is one of the world’s most reputable interior design publications. It has been published in the Netherlands since 1997. The Russian edition was launched in the beginning of 2008 by UNIMEDIA Publishing in cooperation with MEDIACRAT.
BOLSHOI SPORT REDESIGNED BY MEDIACRAT
The April issue of BOLSHOI Sport magazine was published in accordance with the new design concept. Dynamics and more sophisticated presentation are the fundamental principles of the publication’s new style. In addition, the width of the magazine has been decreased to allow for more concentrated textual space. BOLSHOI Sport was launched by MEDIACRAT in December 2005. The magazine is published with a print run of 127,000 copies. According to TNS Gallup Media research, the semiannual audience of the publication in Moscow reaches 137,400 readers.BOLSHOI Sport is published by UNIMEDIA in cooperation with MEDIACRAT.
february
B2P MAGAZINE FOR WIMM-BILL-DANN BY MEDIACRAT
MEDIACRAT won a tender for publication of a B2P (Business-to-Personnel) magazine for Wimm-Bill-Dann. The first issue of the magazine for employees of Wimm-Bill-Dann, the leading producer of dairy, baby food and beverage products in Russia and the CIS, is scheduled for release in March 2009. Projected frequency of the publication is 6 issues per year.Creative and commercial management of the project is provided by MEDIACRAT.
CORPORATE MAGAZINE FOR VISION BY MEDIACRAT
At the request of VISION International People Group, one of the largest providers of health and longevity products in the world, MEDIACRAT has been publishing a corporate magazine since December 2008.The monthly entitled Planeta Liudei [The Planet of People] is aimed at the Group’s clients and employees.Creative and commercial management of the project is provided by MEDIACRAT.
12 COMMANDEMENTS OF ARMENIA BY MEDIACRAT
12 Commandments of Armenia is a unique documentary in Russian, English and Armenian languages featuring the most valuable and interesting natural and architectural monuments of contemporary Armenia and Nagorno-Karabakh. The documentary was produced by MEDIACRAT based on 100 Mysteries of Armenia book (MEDIACRAT Publishing).The documentary was released as part of The Great Armenia project, managed and produced by MEDIACRAT in partnership with UNIASTRUM Bank. The author of the project – Aris Ghazinian, director – Aram Jilavian, composer – Ara Gevorkian.In particular, the film features unique stories and little known facts about Mount Ararat, Khndzoresk cave complex, Garni Pagan Temple, and The Holly Cathedral of Etchmiadzin.The Great Armenia project includes printed and audio editions of 100 Great Armenians of the XX century book and The Armenian Church book by Archbishop Magakia Ormanian. MEDIACRAT is planning to continue developing the project in 2009.Creative management of the project is provided by MEDIACRAT.
ANNIVERSARY EDITIONS OF MEDIACRAT PUBLICATIONS
The anniversary editions of three publications under creative/commercial management of MEDIACRAT hit newsstands in the beginning of 2009 – 40th issue of Yerevan magazine (Ethnopress Publishing), 30th issue of BOLSHOI Sport and 10th issue of WATCH magazines.Yerevan is Russia’s first ethnic glossy magazine published with a print run of 180,000 copies. According to the recent TNS Gallup Media survey, the audience of Yerevan only in Moscow amounts to 101,300 readers.BOLSHOI Sport is the most efficient print advertising medium in Moscow that targets men with upper and upper middle income levels published with a print run of 127,000 copies and distributed all over Russia. According to the recent TNS Gallup Media survey, the audience of BOLSHOI Sport only in Moscow amounts to 137,400 readers.WATCH is the Russian edition of the most intelligent European (Dutch) magazine for men about watches, fashion and modern culture. The magazine has been published in Russia since 2006 with a print run of 91,000 copies.Creative and commercial management of the projects is provided by MEDIACRAT.
MEDIACRAT EVENT LIST 2009
MEDIACRAT announced the tentative list of in-house and/or external events, in which the magazines under its creative and/or commercial management will participate.In winter 2009 MEDIACRAT publications will take part in The Russia Forum 2009 (SPEAR’S magazine), Private Banking in Russia, Baltics and CIS (SPEAR’S), Moscow Tuning Show 2009 (AQ), and III International Specialized Health | Life Moscow Exhibition (BOLSHOI Sport).Since the beginning of the year MEDIACRAT publications have already taken part in the Salon International de la Haute Horlogerie (SIHH) in Geneva and the Global Luxury Forum, the 2nd annual conference devoted to the luxury industry.In spring 2009, MEDIACRAT publications will participate in the following forums and events: BASEL WORLD 2009, Top Marques Monaco, Private Banking. Russia – 2009, Russia Investment Roadshow, VI Moscow World Fine Art Fair, 79 th International Motor Show, Ilya Sorokin’s XIII Oldtimer-Gallery, Moto Park 2009, 15th International Exhibition MosInteriors 2009, Specialized International Exhibition Interior Solutions-2009, XIV International Architecture & Design Exhibition ARCH Moscow 2009, SportShow’9 International Exhibition, and Fitness Industry Exhibition.SPEAR’S magazine, founded by PBWM Media and edited by Alexander Gafin, is planning to host two large-scale events in spring and fall of 2009 – Charitable exhibition and sale of Alexander Gafin’s collection of English bulldog statuettes and SPEAR’S Russia Private Banking Awards 2009.Creative and commercial management of the projects is provided by MEDIACRAT.
2008
december
MEDIACRAT-PRO STRATEGY
MEDIACRAT announces the official launch of the MEDIACRAT-PRO Strategy (proactive crisis management technologies for partners). It is a complex comprehensive system of programs and mechanisms implemented to minimize the impact of the global economic crisis for partners and clients of MEDIACRAT in various business segments (publishers of corporate / client-oriented magazines, advertisers, users of services provided by specialized business units of MEDIACRAT Partnership).MEDIACRAT-PRO has been developed to assure the meaningful ROI for partners and clients and, in particular, to secure the substantial boost in efficiency of all projects and programs realized in MEDIACRAT publications, as well as of those implemented by specialized business units of MEDIACRAT Partnership. The new strategy, first of all, means the increase in volume and efficiency of products and services provided by MEDIACRAT to its partners and clients. By the end of the first quarter of 2009 the growth indicator built into the MEDIACRAT-PRO Strategy is projected to reach +73%. Such growth level will be achieved by means of additional bonuses assured by MEDIACRAT as opposed to standard and special discounts.Customer-tailored MEDIACRAT-PRO solutions are developed by MEDIACRAT specialists under direct management of Alexei Medvedev, Business Development Director and Managing Partner at the requests of partners and clients, as well as on the initiatives of CRM managers. The requests for a program development are also welcome at PRO@mediacrat.ru
DEVELOPMENT OF PR COMMUNICATION PROGRAMS IN MEDIACRAT PUBLICATIONS IN 2009
As part of the developed MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies) the Editorial Team of MEDIACRAT in collaboration with the Sales Team decided to increase the volume of PR communication instruments and opportunities in MEDIACRAT publications.In particular, in the first quarter of 2009 the following Development Program will be implemented as part of editorial priorities of Spring 2009 (March) issues:• BOLSHOI SPORT #3 (31), March 2009 – Sports & Business, Ice Hockey, Downhill Skiing • WATCH #2 (11), Spring 2009 – Suburban Real Estate • AQ #2 (7), Spring 2009 – Brand Heritage, Auto Travel • FRAME #2 (4), Spring 2009 – Special Automobile Issue • SPEAR’S #3, Spring 2009 – Philanthropy, Luxury Industry, Russian and International Real EstateAdditional PR opportunities can be implemented in the form of expert columns, interviews, special information support and advertising projects.PR communication programs are customized for each partner on request as well as on the initiatives of CRM managers. The requests for a program development are also welcome at PRO@mediacrat.ru
FINANCIAL STABILIZATION MECHANISM FOR PARTNERS OF MEDIACRAT
In order to minimize the negative impact of the global financial crisis and, in particular, to assure the maximum stability of cooperation with its partners MEDIACRAT developed a special financial stabilization program using the bi-currency basket instrument implemented by The Bank of Russia.In particular, the program is used to solve issues related to possible sharp swings in RUR/USD and RUR/EUR exchange rates and is based on the concept of the bi-currency basket value, which is composed of 0.55 of the US dollar and 0.45 of the euro.The mechanism of financial stabilization has been developed and is being used as part of the general MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies). The detailed information is available upon request, which is welcome at In order to minimize the negative impact of the global financial crisis and, in particular, to assure the maximum stability of cooperation with its partners MEDIACRAT developed a special financial stabilization program using the bi-currency basket instrument implemented by The Bank of Russia.In particular, the program is used to solve issues related to possible sharp swings in RUR/USD and RUR/EUR exchange rates and is based on the concept of the bi-currency basket value, which is composed of 0.55 of the US dollar and 0.45 of the euro.The mechanism of financial stabilization has been developed and is being used as part of the general MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies). The detailed information is available upon request, which is welcome at In order to minimize the negative impact of the global financial crisis and, in particular, to assure the maximum stability of cooperation with its partners MEDIACRAT developed a special financial stabilization program using the bi-currency basket instrument implemented by The Bank of Russia.In particular, the program is used to solve issues related to possible sharp swings in RUR/USD and RUR/EUR exchange rates and is based on the concept of the bi-currency basket value, which is composed of 0.55 of the US dollar and 0.45 of the euro.The mechanism of financial stabilization has been developed and is being used as part of the general MEDIACRAT-PRO Strategy (proactive crisis management partnership technologies). The detailed information is available upon request, which is welcome at PRO@mediacrat.ru
october
Presentation of SPEAR’S Russian Edition in Moscow
Over 300 guests gathered in Zolotoi restaurant in Moscow on 15 October to celebrate the launch of the Russian edition of SPEAR’S Private Banking & Wealth Management Magazine headed by the Editor-in-Chief Alexander Gafin.Among those present were Mikhail Fridman (Alfa Group), Petr Aven (Alfa Bank), Alexander Shokhin, Alexander Murychev (RSPP), David Iakobachvili (Wimm-Bill-Dann), Gleb Fetisov (The Council of Federation), Sergei Kozhevnikov (Russian Media Group), Sergei Polonsky (MIRAX Group), Shalva Breus (Volga), Mikhail Kusnirovitch (Bosco di Ciliegi), Alexander Weinstein, Vyacheslav Kopiev (Sistema), Boris Mints (Otkrytie), Mikhail Zelman (Arpikom), Evgeny Bernshtam (Sequoia Credit Consolidation and Fosbourne Home), Pavel Teplukhin (Troika Dialog), Irina Rapoport (Renaissance Investment Management), Michael Kuenzi (UBS. Wealth Management), Vladimir Pakhomov (Deutsche Bank), Aren Apikyan (MDM), Yakov Galperin (Alfa Capital), Maxim Liubomudrov (Deloitte), Oleg Belkin (Baltikums), Andrei Veklov (Raiffeisen Bank), Valery Chumachenko (URALSIB), Arshak Manasov (RMG), Sergei Voronin (Credit Suisse), Irina Sadochnikova (HSBC), Sergej Gurdzhian (Jaguar Land Rover), Yuri Anpilogov (UFG), Andrei Garbuz (Kinburn Investment Management), Tatiana Yakubovich (M2M Private Bank), Alexei Aksenov, Natalia Serebriakova (Swedbank), Andrei Klimov (Gazprombank), Pierre Obolensky (Kolchuga), Rejane Maire (Credit Agricole), Yitzhak Isenberg (LGT Bank), Shorena Kosashvili (VTB Asset Management), Tatiana Panasiuk (Veles Capital), Oleg Genin (United Media), Mikhail Kamensky (Sotheby’s), Vage Yengibarian (Prime Concept), Sergei Ivanov, Maria Soboleva (Pernod Ricard Eastern Europe), Maxim Voznesensky (Jewelry Theater), as well as Yuri Bashmet, Dmitry Malikov, Valery Siutkin, Olga Sviblova, Tatiana Ogorodnikova, Arina Sharapova, Sergei Mazaev and others.“We are glad to see such a high quality publication appear on the market in such turbulent times. Quite a few members of our organization are part of the target audience, and to be more precise, these are people responsible for some 80% of Russia’s GDP. Undoubtedly, our cooperation will be mutually beneficial,” said Alexander Shokhin, President of the Russian Union of Industrialists and Entrepreneurs (RSPP), in his welcoming speech. Alexander Shokhin came to the presentation of SPEAR’S from the Kremlin, where he was decorated with the Order for Services to the Fatherland by the President of Russia Dmitry Medvedev. “It is, indeed, a difficult period of time for the economy and, in particular, for the financial industry as in Russia, as well as anywhere else in the world. However, now is exactly the time when the information on how to preserve and increase assets is most demanded. And that is what SPEAR’S is all about,” pointed out Alexander Gafin, the Editor-in-Chief of the Russian edition. William Cash, the Editor-in-Chief of the original London-based edition of SPEAR’S, also congratulated the Russian team on the launch of SPEAR’S in Russia. The event was held with Land Rover Russia being the General Partner. Partners were CHIVAS, Davidoff, Kauffman, and Mainstreet. Business FM participated as the Media Partner.SPEAR’S is the most trustworthy and influential award-winning quarterly for High Net Worth individuals. The Russian edition was launched in Moscow in September 2008. Just as the UK original, SPEAR’S Russian Edition caters to two main audiences — the rich and the super-rich individuals, as well as private banking & wealth management industry experts. PBWM Media, headed by Dmitry Gafin, is the founder of SPEAR’S Russian Edition. Creative and commercial management of the project is provided by MEDIACRAT.
Launch of SPEAR’S Russian Edition Celebrated in London
The SPEAR'S Wealth Management Awards were held on 29 September in London to honour the best private bankers, wealth managers, lawyers and premium brands of 2008, as well as to celebrate the launch of the Russian edition of SPEAR’S WMS. Over 500 private banking & wealth management industry professionals as well as UK’s richest individuals gathered at Sotheby’s in London’s Mayfair to take part in the ceremony. Along with the awards the guests also enjoyed the premiere showing of the SPEAR’S video advertising featuring UK’s former Prime Minister Tony Blair. The first issue of the Russian edition of SPEAR'S WMS magazine, the award-winning quarterly for High Net Worth individuals, was launched in Moscow in September 2008. Just as the UK original, SPEAR’S Russian Edition caters to two main audiences — the rich and the super-rich individuals, as well as private banking & wealth management industry experts. Alexander Gafin, one of the key architects of the Russian banking industry, is the Editor-in-Chief of SPEAR’S Russian Edition.The presentation of SPEAR’S Russian Edition in Moscow will take place on 15 October, 2008. SPEAR’S Wealth Management Awards Russia will first be held in a year, on 15 October 2009. Creative and commercial management of the project is provided by MEDIACRAT.
Alfa-Bank, MEDIACRAT to Boost Cooperation
Alfa-Bank once again trusted the publication of its B2C magazine to MEDIACRAT. According to the new contract, MEDIACRAT will be managing creative and commercial aspects of Alfa-Bank’s Vremya Zhit [Time to Live] magazine until September 2010. Alfa-Bank contracted MEDIACRAT for the first time in 2006 as a result of competitive bidding. Besides, Alfa Capital, an Alfa-Bank’s investment division, has been enjoying cooperation with the Orange Service, a delivery boutique within MEDIACRAT Partnership, since 2007.
MEDIACRAT to Launch B2P Newspaper for Renaissance Insurance
Renaissance Insurance, one of Russia’s leading insurance companies, contracted MEDIACRAT to manage creative aspects of its B2P newspaper. As a result of competitive bidding that took place in September 2008, MEDIACRAT was hired to provide the editorial and design concept as well as layout development services.
september
First Issue of SPEAR’S Russian Edition Released
The first issue of the Russian edition of SPEAR'S WMS magazine, the award-winning quarterly for High Net Worth individuals, was launched in Moscow in September 2008.The corresponding license agreement for publication of SPEAR’S Russian Edition in Russia was signed by Luxury Publishing Ltd. (London, UK) and Private Banking & Wealth Management Media represented by Alexander Gafin in partnership with MEDIACRAT Publishing.“Today, in terms of the number of billionaires, Russia is second only to the US. At the same time, the number of millionaires in Russia grows twice as fast as anywhere else. However, up until now we did not have a single noteworthy publication in Russia for the audience that we are targeting with SPEAR’S,” says Alexander Gafin, the Editor-in-Chief of SPEAR’S Russian Edition. “Our project is the Russian edition of the renowned British publication, which caters not only to HNWIs and UHNWIs, but also to people who aspire to manage their assets efficiently – to preserve and grow their fortunes, and enjoy their wealthy lifestyles.”“We see our job as Europe’s premier wealth management magazine to encourage HNWIs to enjoy their wealth and their spending, but also advise them as to the best way to preserve their fortunes for themselves, and their chosen heirs; as opposed to letting lawyers, accountants, financial advisors, ex-wives, mistresses, lovers, personal staff, adopted children, scheming family members, and above all tax greedy governments, get their hands on your money – and your houses,” explains the editorial formula of SPEAR’S William Cash, the Editor-in-Chief of the original British edition.Just as the UK original, SPEAR’S Russian Edition will be published quarterly. The print run of the first issue is 21,000 copies.Creative and commercial management of the project is provided by MEDIACRAT.
august
MEDIACRAT to Launch SPEAR’S in Russia
Private Banking & Wealth Management Media (PBWM Media), represented by Alexander Gafin, in partnership with MEDIACRAT Publishing announces the launch of the Russian Edition of the most trustworthy and influential magazine for the world’s richest — SPEAR’S (Private Banking and Wealth Management Magazine), published in London, UK.Similar to the original, SPEAR’S WMS Russian Edition targets two main audiences — high and ultra-high net worth individuals, and private banking & wealth management industry professionals.The projected release date of the first issue — September 5, 2008.Creative and commercial management of the project is provided by MEDIACRAT.
VOGUE, MEDIACRAT Boost Cooperation
Since June 2008, MEDIACRAT has been producing editorial and visual content for www.mode-de-v.com — the promotional website for VOGUE, a British American Tobacco cigarette brand.www.mode-de-v.com is the second project of MEDIACRAT for BAT Russia. Since 2007, MEDIACRAT has been managing creative and commercial aspects of Mode de Vie, the client-oriented magazine for VOGUE. The publication, along with the website, targets women 25–35 y.o. with higher education and upper income levels.MEDIACRAT is working on the project in cooperation with OgilvyAction Moscow agency, which is in charge of the VOGUE brand promotion in Russia.
FRAME Shakes Magazine Market
The first issue of the Russian Edition of FRAME The Great Indoors, one of the world’s best interior design magazines published in the Netherlands, has won critical acclaim on the Russia’s magazine market in the first half of 2008 receiving the most favorable reviews by the professional community of designers and architects.FRAME Russian Edition is published with a print run of 21,000 copies and is distributed via subscription and direct mail to Russia’s leading architects and designers. The publication is also available for sale in Moscow’s Azbuka Vkusa and Respublika retail chains.Creative and commercial management of the project is provided by MEDIACRAT.
Air Traveler’s Investment Guide from MEDIACRAT
Since summer 2008, an unusual publication for air travelers is being distributed on all planes of AirUnion member airlines. The Air Traveler’s Investment Guide published by MEDIACRAT at the request of AntantaPioglobal Investment Group differs fundamentally in format and editorial approach from the majority of publications distributed on board. The main goal of the Guide is not only to inform and entertain, but rather to provide useful easy-to-apply investment information to help readers make profits in financial markets.The comparative advantage of the Air Traveler’s Investment Guide is its Plain Language editorial approach — transforming complex financial information into easy-to-read and imaginatively designed brochure. Design concept of the publication rests on several core principles: clearness, simplicity, visual appeal and memorability.
Polyus Zoloto Stocks to Compliment Readers of MEDIACRAT Publications
AntantaPioglobal’s NetTrader.ru and MEDIACRAT Partnership developed and implemented a large-scale advertising and marketing program to popularize online trading in Russia.As part of the program the advertising campaign ‘One Share of Polyus Zoloto to Compliment the Readers’ has been implemented to target the readers of BOLSHOI sport, Yerevan and WATCH magazines managed by MEDIACRAT.
Eternel Catalogue 2008
The catalogue of the Eternel 2008 collection will yet again be designed by MEDIACRAT Creative Bureau.The design approach of the last year’s catalogue, which was also developed by MEDIACRAT, rested on motives of the paintings by renowned French artist Henri Matisse. The 2008 catalogue is being designed using principles of typography: against the background of a beautiful grid of letters formed by stylish Avant Garde typeface jewelry, accessories and watches look particularly elegant and exquisite.Creative and commercial management of the project is provided by MEDIACRAT.
march
MEDIACRAT to Launch FRAME in Russia
MEDIACRAT is about to launch the Russian edition of FRAME The Great Indoors, an English language magazine published in the Netherlands, one of the world’s best interior and design publications. The corresponding license agreement was signed by MEDIACRAT Partnership and FRAME Publishers BV. The project will be published by UNIMEDIA Publishing, a joint venture of MEDIACRAT and UNIASTRUM Properties (Uniastrum Group).Launched in December 1997, FRAME is an international magazine on interior design and architecture that fuses British and American journalism with the aesthetic flair of an Italian publication. First and foremost, FRAME appeals to interior designers. But the magazine also has architects and product designers, as well as their clients, in its sights. FRAME covers the latest global interior design and architecture trends and is highly reputed by industry experts and renowned designers worldwide. “I think that Frame is the most exciting polished magazine that regales me. With every issue I have a frisson of pleasure. It is a beautiful hallmark for the design world and beyond,” says the world famous designer Karim Rashid. The first issue of FRAME Russian Edition is projected to hit newsstands in April 2008. Creative and commercial management of the project is provided by MEDIACRAT.
MEDIACRAT to Start Advertising Campaign of BOLSHOI Sport, AQ, and WATCH
As part of the strategic partnership between MEDIACRAT and the Uniastrum Group, MEDIACRAT’s leading magazines BOLSHOI Sport, WATCH, and AQ (Automobile Quarterly) will be transferred to UNIMEDIA Publishing, a new business unit. As a result, the new investments will be directed into the projects, in particular, into a large-scale advertising campaign and development of the distribution system.
100 Mysteries of Armenia from MEDIACRAT
The second publication in The Great Armenia collection series, 100 Mysteries of Armenia – a photo album, pocket encyclopedia and travel guide – will hit the market in March 2008. The project features fascinating descriptions (in Russian and English languages) of the greatest natural, architectural, historical, and religious monuments of Armenia, written by Aris Ghazinian, one of the country’s most distinguished contemporary writers and journalists. Mr. Ghazinian also supervised the special photo expedition. The album’s photo illustrations were created by Moscow-based artist Anna Ponomareva. The project was published as part of the strategic partnership between MEDIACRAT and the Uniastrum Group. Creative and commercial management is provided by MEDIACRAT.
MEDIACRAT and VTB Boost Cooperation
MEDIACRAT Advertising Agency (a MEDIACRAT Partnership company) became the operator of choice for the VTB Asset Management spring and fall advertising and marketing campaigns. The Agency will be in charge of placing ads in premium publications for men and will manage production and distribution of the advertising and marketing brochures. MEDIACRAT also developed and implemented VTB Asset Management marketing programs timed to February 23 and March 8 holidays.
A Guide for a Young Specialist from HeadHunter and MEDIACRAT
The first issue of a restyled Guide for a Young Specialist will hit the market in March 2008. The magazine has been published since 2002. At the request of HeadHunter, MEDIACRAT Publishing updated the publication’s editorial and design concepts. A Guide for a Young Specialist is Russia’s first magazine featuring career advice and opportunities for students and young professionals. A high quality publication, combining professional content with infotainment approach, answers the vital career questions: “What is a dream company and how to become its best employee?”, “How to present yourself at the job interview?”, “What a person has to do today to become a CEO of a multi-million-dollar-revenue company in 10 years?”, etc. The first issue features Troika Dialog, the winner of the Best Employer of 2007 award at the HR Brand of the Year contest. The magazine is distributed in all major higher education institutions of Moscow and St. Petersburg as well as at newsstands in these cities.Creative and commercial management of the project is provided by MEDIACRAT.
New Book Covers for RIPOL Classic
At the request of RIPOL Classic, one of the leaders of Russia’a book market, MEDIACRAT Creative Bureau is developing covers for 15 books, which are scheduled for publication later this year. The Killing of the Tinkers and The Dramatist novels by Ken Bruen – prominent Irish writer, author of over 30 bestsellers, and founder of Crime Noir style in literature. DeKok and the Geese of Death and Murder in Amsterdam books by Albert Baantjer, one of the all time most popular Dutch writers, referred to as “contemporary Conan Doyle” by critics. Amour Noir by Dominique Noguez, the most extravagant writer of the Francophone world, philosophy professor at the Paris Sorbonne University. The covers of these and other books published by RIPOL Classic in Russia were created by MEDIACRAT Creative Bureau. Creative management of the project is provided by MEDIACRAT.
MEDIACRAT and AntantaPioglobal Boost Cooperation
At the request of AntantaPioglobal, one of Russia’s leading investment groups, MEDIACRAT is preparing for publication 6 educational brochures.In October 2007, MEDIACRAT developed the concept and prepared for publication The Encyclopedia of Successful Investments. Thanks to its original format, vivid contemporary design, clear thematic structure, and easy-to-understand presentation the brochure was highly praised by AntantaPioglobal executives, as well as partners and clients of the Group.Creative management of the project is provided by MEDIACRAT.
2007
december
MEDIACRAT to Publish Magazine for VOGUE
Based on results of a tender, organized among Russia’s leading publishing houses, British American Tobacco (BAT) decided to continue publishing the client-oriented magazine for its VOGUE brand in accordance with the editorial concept presented by MEDIACRAT. The first issue of the publication entitled Mode de Vie, written and designed by MEDIACRAT, will hit the market in spring 2008. The magazine targets women 25-35 y.o. with high levels of education and income. MEDIACRAT is working on the project in cooperation with OgilvyAction Moscow branding agency, which is in charge of the VOGUE brand promotion in Russia.Creative and commercial management of the project is provided by MEDIACRAT.
Encyclopedia of Successful Investments for AntantaPioglobal
At the request of AntantaPioglobal, one of Russia’s leading investment companies, MEDIACRAT developed the concept and prepared for publication an educational brochure The Encyclopedia of Successful Investments.It is a personal guide for those who dream of growing their investments along with the Russian stock market, but lack information on how to make the right choices. The brochure aims to develop and popularize the culture of savings and wise investments.Creative management of the project was provided by MEDIACRAT.
MEDIACRAT to Boost Print Runs of its Leading Publications
Print runs of all major magazines published or managed by MEDIACRAT will be substantially increased in 2008.Print runs of YEREVAN and ZAYATS magazines published by Ethnopress in cooperation with MEDIACRAT will hit 180,000 and 122,000 copies correspondingly. Print runs of Luxocrat Media publications under creative or commercial management of MEDIACRAT will also increase: WATCH – to 91,000 copies, Automobile Quarterly (AQ) – to 55,000 copies. BOLSHOI sport magazine has been published with a print run of 127,000 copies since December 2007. GORBUSHKA remains the only magazine with a print run fixed at 500,000 copies. MEDIACRAT boosts print runs of its publications due to several factors: direct sales in RIGLA-MEDIACRAT distribution network, expansion of direct sales system in the regions of Russia, as well as expansion of privileged distribution system in Moscow.
november
IWC and MEDIACRAT to Establish a New Club in Moscow
IWC Russia and WATCH magazine signed an agreement to launch a joint project – the haute horology connoisseurs club. The goal of the project is to bring together the true admirers of exquisite watches, people who share the passion for legendary timepieces. Each member of IWC WATCH Club Moscow will be honored with a club card, which will provide exclusive privileges from IWC Schaffhausen, WATCH magazine, and their respective partners. The inauguration of IWC WATCH Club Moscow is scheduled for the early March 2008. IWC (International Watch Company) was founded in 1868 in Schaffhausen, Switzerland. The company is first of all famous for bringing to the market the revolutionary perpetual calendar, which shows the day, month, and year for 500 years ahead. IWC also takes pride in ground-breaking achievements in development of highly accurate advanced movements that ensure almost perfect accuracy.WATCH magazine is the Russian edition of the Dutch publication of the same title and is published by MEDIACRAT Partnership (Luxocrat Media) under the license of Yellow House Publishers. WATCH magazine is recognized as one of the most intellectual watch & style publications in Europe. Its Russian edition is also famous for its unique concept of the covers, which reflects the magazine’s goal to promote the art, culture, and historical heritage of Russia. The print run of WATCH. Russian Edition amounts to 82,000 copies. Creative and commercial management of the project is provided by MEDIACRAT.
Read ZAYATS, Study in Wales
ZAYATS, a family lifestyle magazine, in cooperation with the British Council announced a competition among the magazine’s readers – children and teenagers of 13 to 17 years old. The winner will be granted an opportunity to study at the Ruthin School, the best school of Wales, which will cover all tuition fees, as well as lodging, food, books, and other related expenses.ZAYATS magazine (www.zayatsmag.ru) was launched in December 2006 by Ethnopress Publishing. The magazine is aimed at children of 7-14 y.o. and their parents. Education and child development are the thematic priorities of ZAYATS. Marina Levashova is the Editor-In-Chief of the project. Commercial management of ZAYATS id provided by MEDIACRAT.
GBG Honored with the Best of Corporate Publishing Award
UNIASTRUM Bank was honored with the ‘Best System of Corporate Publications – 2007’ award at CORPRESS-2007, the IV All-Russian Forum of Corporate Press. The bank’s client-oriented newspaper, Gorodskaia Bankovskaia Gazeta (GBG), published by MEDIACRAT, was recognized as the Best of Corporate Publishing at the international Forum Corporate Publishing. GBG has been published and distributed in all regions of Russia since January 2006. In Moscow, GBG is also distributed as a monthly supplement to Komsomolskaia Pravda. The average monthly print run of GBG reaches 160,000 copies. The newspaper’s audience exceeds 450,000 readers. GBG owes its success primarily to the original editorial concept, which was developed by MEDIACRAT specifically for UNIASTRUM Bank. Creative management of the project is provided by MEDIACRAT.
PROTSVETAI! and RASTI! Named Best Corporate Publications of Ukraine
‘The Best Corporate Publication of Ukraine - 2007’ in the nomination ‘The Most Creative Design of a Corporate Publication’ and ‘The Best Corporate Publication of Ukraine - 2007’ in the nomination ‘The Best Contents of a Corporate Publication’ – these are the awards presented to corporate publications of Nadra Bank, PROTSVETAI! And RASTI!, at the annual contest of print corporate media in Ukraine.This year, the contest jury of renowned PR, marketing, HR experts and professional journalists assessed 65 corporate publications of various Ukrainian companies. As a result, two publications of Nadra Bank – a small-business RASTI! and a client-oriented PROTSVETAI! magazines – were highly praised. The magazines are published in Russian and Ukrainian languages. Creative management of both projects is provided by MEDIACRAT at the request of Senteo Inc.
Fairy Tales from UC RUSAL
At the request of UC RUSAL, one of the leaders of global aluminum industry, MEDIACRAT developed the concept and published a highly illustrated book of fairy tales with a print run of 10 000 copies. The book became an ideal present for the children of UC RUSAL employees. UC RUSAL is one of MEDIACRAT’s largest corporate clients. The Publishing House manages creative and commercial aspects of UC RUSAL corporate magazines – Nash Journal (for middle and top managers), Nash Journalchik (for kids of the company’s employees), as well as a number of other HR-related publications.
MEDIACRAT Shows Progress in Logistics
VTB, Alfa-Capital, and Rigla Pharmacy Chain are the largest clients of MEDIACRAT Distribution Agency and Orange Service delivery boutique, which render a full range of logistics and transportation services to these companies.MEDIACRAT Distribution Agency is an independent company within MEDIACRAT Partnership and provides services in sale, promotional distribution, and logistics of periodicals. Orange Service has been operating within MEDIACRAT Partnership since August 1, 2007 and was launched to provide services to the Partnership as well as to corporate partners and clients. Orange Service specializes in delivery of valuable correspondence and presents. The expansion of Orange Service client base and resources is an important aspect of MEDIACRAT Partnership development in 2008.
Book Covers for RIPOL Classic
At the request of RIPOL Classic, one of the leaders of Russia’a book market, MEDIACRAT Creative Bureau is developing covers for the books, which are scheduled for publication in 2008.MEDIACRAT Creative Bureau has been operating within MEDIACRAT Partnership since summer 2007. Its main goal is to implement the most original creative projects, which fall outside the scope of MEDIACRAT Publishing.
october
MEDIACRAT Development Strategy for 2008
In 2008, MEDIACRAT Partnership will focus on active development of the full-service MEDIACRAT Advertising Agency, MEDIACRAT Creative Bureau, expansion of MEDIACRAT Distribution Agency’s networks, as well as on bringing new publications to MEDIACRAT Publishing and Luxocrat Media portfolios.In addition, the Partnership is also planning to launch and develop new business units – MEDIACRAT IT Solutions and MEDIACRAT Business Solutions.As of October 1st, MEDIACRAT Partnership comprised five specialized companies: MEDIACRAT Publishing, Luxocrat Media, MEDIACRAT Advertising Agency, MEDIACRAT Distribution Agency, and the delivery boutique Orange Service.
MEDIACRAT Distribution Agency to Offer Magazines in Rigla Pharmacy Chain
MEDIACRAT Distribution Agency will soon offer publishers an opportunity to sell magazines in Rigla Pharmacy Chain’s Moscow pharma-markets as such agreement has recently been reached between MEDIACRAT and Rigla. In the nearest future, Rigla customers will be offered not only the magazines under MEDIACRAT’s creative and/or commercial management, but also publications of Russia’s other leading magazine publishers. In each Rigla pharma-market a specialized stand for magazines will be installed.MEDIACRAT and Rigla pursue the strategic goal of making the new magazine distribution network convenient for readers as well as for publishers. The new network is launched also to establish higher publisher-distributor-reader relationship standards.
<i>For the Sake of Art. Yerevan</i>: Moscow’s New Art Project
Ethnopress Publishing in cooperation with MEDIACRAT launched a unique social art project in Moscow, For the Sake of Art. Yerevan, whose main goal is to support the high academic art in the Russian capital and promote the Yerevan magazine among theater and music connoisseurs. As part of the project, Scena, a special supplement to Yerevan magazine, is published. It is distributed together with the magazine.The State Academic Bolshoi Theater of Russia, The Moscow P.I.Tchaikovsky Conservatory, highly reputed Moscow’s Sovremennik, K.S. Stanislavsky, and many other theaters have already become partners of the project. The special privileged distribution stands have been installed in the lobbies of Moscow’s leading theaters and performing arts centers, where Yerevan magazine with Scena supplement is offered to visitors on a complimentary basis. The Russia’s first ethnic glossy publication, Yerevan magazine, has been published by Ethnopress since December 2005. The current print run – 140 000 copies. Commercial management of the project is provided by MEDIACRAT.
New Award for Gorodskaya Bankovskaya Gazeta
Gorodskaya Bankovskaya Gazeta, a client-oriented publication of Uniastrum Bank, has been awarded a Rossijskaja Gazeta Diploma for “The high level of creativity in custom publishing” at the I Russian National Banking Festival that took place in Montenegro. In 2006, at the III annual contest The Leader of Custom Publishing in Russia, GBG was honored with “The Best Client-oriented Corporate Publication” award.Creative and commercial management of the project is provided by MEDIACRAT.
Circulation of WATCH Russian Edition Hits 82,000
The print run of the Russian Edition of WATCH magazine (Yellow House Publishers, The Netherlands) increased from 50,000 to 82,000 copies. It is a result of a growing interest to the project from the audience as well as of the actively developing privileged distribution system, which includes direct mail and distribution at branded stands in watch and fashion boutiques, the best restaurants and art galleries of Moscow.As of October 1, WATCH privileged distribution system included over 70 locations. By the end of the year the number of distribution points is projected to surpass 100. WATCH Russian Edition is published by Luxocrat Media in cooperation with MEDIACRAT.
august
MEDIACRAT Partnership Launches Orange Service
“Fast. Reliable. Sexy” – such are the main comparative advantages of Orange Service, a new business unit within the MEDIACRAT Partnership (group of companies). Orange Service started operations on August 1, 2007 and was established to cater to MEDIACRAT itself as well as to the Partnership’s corporate clients and partners. Its main business is delivery of valuable correspondence and presents. Orange Service delivers 1 standard dispatch within 1 business day for RUR 900. At the moment the newly established company runs a promotional campaign welcoming new clients with 5 free-of-charge bonus deliveries. For more detailed information about the Moscow’s first delivery boutique please log on to www.orangeservice.ru
AQ: Automotive Revelation from MEDIACRAT
The first issue of AQ (Automobile Quarterly) Russian Edition was recognized as “the automotive revelation of the year” by Moscow representatives of the world’s largest automobile companies.AQ has been published in the USA since 1962 by Automobile Heritage Publishing & Communications LLC and is considered to be one of the world’s most renowned and classiest automotive publications.AQ Russian Edition is a quarterly special interest publication aimed at the premium class male audience. The magazine is distributed at privileged distribution points (best car showrooms, boutiques, and restaurants of Moscow), the number of which amounted to 20 by the time the first (fall) issue hit the market. The second (winter) issue will already be available at 50 privileged distribution points.Creative and commercial management of the project is provided by MEDIACRAT.
Audience of MEDIACRAT Publications Shows Steady Growth
The audience of magazines under creative and/or commercial management of MEDIACRAT shows stable growth. It is confirmed by the results of the latest TNS Gallup Media NRS research (March – July 2007). According to TNS Gallup, the Moscow audience of one Yerevan magazine issue amounts to 40 900 readers, while the semi-annual audience reaches 93 100 people. The majority of Yerevan magazine readers in Moscow are highly educated men and women 25-34 y.o.The Moscow audience of one BOLSHOI sport issue, based on the current TNS Gallup data, amounts to 79 400 readers, while the semi-annual audience totals 125 800 people. BOLSHOI sport still remains the most efficient premium class print advertising medium in Moscow that targets men with upper and upper middle income levels. In November, TNS Gallup will also release figures for the Zayats magazine Moscow audience.Commercial management of Yerevan, BOLSHOI sport, and Zayats magazines is provided by MEDIACRAT.
july
Douglas Magazine in Russia
At the request of Douglas, one of the leaders on the Russian cosmetic market, MEDIACRAT prepares for publication the Russian edition of Douglas Magazine (Germany).Douglas Magazine is a client-oriented publication of Douglas Holding, the world’s largest cosmetics and fragrance retailer. It is a premium class trustworthy publication about fashion, style, and beauty.The first issue of the magazine’s Russian edition will hit the local market in October 2007.Creative and commercial management of the project is provided by MEDIACRAT.
100 Greatest Armenians of the XX Century: Audio Edition
From now on the 100 Greatest Armenians of the XX Century book is available in a new format – audio edition. Biographical essays on the most prominent Armenians of the XX century are delivered by the voice of the Armenian actor Zorab Bek Gasparents. Ara Gevorkian composed the music for the audio edition.100 Greatest Armenians of the XX Century was written by Aris Kazarian, one of the most renowned contemporary Armenian writers. The book was published by MEDIACRAT in April 2006 and became the first edition in The Great Armenia collection series.Creative and commercial management of the project is provided by MEDIACRAT.
STYLES Restyled
STYLES announces a major shift in its editorial and design concepts. It is no longer just a corporate magazine of Pernod Ricard Rouss, but a premium class publication with a circulation of 40,000 copies that covers the latest trends in the world of fashion and high style.STYLES distribution system was reconsidered to take advantage of the new format and now includes over 100 privileged distribution points in Moscow, St. Petersburg and other large cities of Russia and CIS.Creative and commercial management of the project is provided by MEDIACRAT.
may
Automobile Quarterly Came to Russia
The American publishing house Automobile Heritage Publishing & Communications LLC and Luxocrat Media (in partnership with MEDIACRAT) are about to launch the Russian edition of America’s oldest automobile magazine, Automobile Quarterly.AQ has been published in the USA since 1962. It is not just a magazine about the latest trends in automotive industry, but rather a publication dedicated to the automobile culture in general as one of the fundamental phenomena of modern life. Particular attention is drawn to the original album-style layout of AQ, which makes it stand out from other automobile publications. The first issue of AQ Russian edition will hit newsstands in July 2007. Automobile Quarterly will have a circulation of 50,000 copies. Its distribution system will include direct mail, distribution at branded stands at car showrooms and fashion boutiques of Moscow.Creative and commercial management of the project is provided by MEDIACRAT.
Big Architecture from MEDIACRAT
Future Media publishing house in partnership with MEDIACRAT presented the first issue of MADE IN FUTURE magazine, Russia’s first popular publication covering architecture and construction. Absolutely original in its concept and format, MADE IN FUTURE magazine engaged Nikolay Malinin, one of the leading architectural critics in Russia, as the Editor-in-Chief.MADE IN FUTURE (print run – 20,000 copies) is a B2B publication. It aims to become a forum for all participants of architectural and construction processes: investors, developers, architects, builders, realtors, and in the first place, clients and partners of Duvils Group.Creative management of the project is provided by MEDIACRAT.
New Additions to MEDIACRAT Corporate Publications Portfolio
MEDIACRAT continues to expand its corporate publications portfolio. In May, the largest student travel agency in Russia, STAR Travel, and STAL Group of Companies, specializing in production and installment of steel doors, became MEDIACRAT clients. Besides, MEDIACRAT launched another project for RUSAL and published the first issue of Pernod Ricard Rouss corporate newspaper, APAPAT ART NEWS.Commercial management of the newspaper is provided by MEDIACRAT.
Circulation of YEREVAN Magazine to Hit 140,000 Copies
Starting July 2007, the circulation of Russia’s first ethnic publication, YEREVAN magazine, will hit 140,000 copies. The increase is caused by the growing demand from readers who reside in the regions of Russia, in particular, in Sochi, Rostov-on-Don, and Krasnodar.According to the latest TNS Gallup Media Survey, the audience of one YEREVAN magazine issue in Moscow amounts to 77,200 readers. 51% of them are men, 49% - women, 56,2% are readers of 16-34 y.o. 48,2% of YEREVAN magazine’s Moscow audience are people with higher education, 26% are top managers, 40,6% are affluent individuals who lead active lifestyle. 68% of the magazine’s Moscow readers prefer to spend their spare time at restaurants and clubs, 46% visit cinemas on a regular basis, 45% enjoy visiting beauty shops, 32% frequent sports clubs.YEREVAN magazine has been published by Ethnopress Publishing since December 2005. Commercial management of the project is provided by MEDIACRAT.
TNS Gallup Survey: BOLSHOI Sport Shows Stable Growth of Audience and Circulation
According to the latest TNS Gallup Media Survey, conducted from December 2006 to April 2007, the semiannual audience of one issue of BOLSHOI Sport magazine in Moscow amounts to 122,600 readers. It is worth noting, that for the past four months the Moscow audience of BOLSHOI Sport increased by 19,600 people. According to the new data, the vast majority of BOLSHOI Sport audience are men (79,8%) with active social status. 49,2 % of the audience are people with upper middle and middle income levels. 67,4% of BOLSHOI Sport Moscow readers enjoy spending their spare time at theaters and cinemas, over 40% visit sports clubs on a regular basis, 39,8% frequent restaurants and clubs.Starting September 2007, the circulation of BOLSHOI Sport magazine will be increased to 100,000 copies. The publication’s distribution system will be expanded due to sales in sports bars and clubs of Moscow, as well as promotional distribution at premium class car showrooms.BOLSHOI Sport magazine has been published by MEDIACRAT since December 2005.
march
New Additions to MEDIACRAT Corporate Publications Portfolio
MEDIACRAT added several new projects to its corporate publications portfolio. Three new companies became MEDIACRAT clients in March: Russia’s first supermarket of credits KreditMart; one of the leading CIS fuel and energy companies, DTEK Corporation of Ukraine; and Russia’s first low cost airline Sky Express. MEDIACRAT developed unique concepts for each of the three new corporate publications in accordance with the clients’ requests and business priorities. As of April 1st, MEDIACRAT realized 43 print media projects and issued 151 client-oriented publication in 7 major thematic fields.
BOLSHOI SPORT, YEREVAN and ZAYATS Advertising Campaigns
MEDIACRAT Distribution Agency has developed the conceptually unprecedented advertising campaign for three leading MEDIACRAT publications – BOLSHOI SPORT, YEREVAN, and ZAYATS. The primary goal of the campaign is to attract new subscribers.The campaign is based on the question/answer principle. MEDIACRAT asks potential readers of its publications three provocative questions and gives its own answers, therefore defining and clarifying the editorial approach, format and target audience of BOLSHOI SPORT, YEREVAN, and ZAYATS.In addition to the outdoor advertising in downtown Moscow, a large-scale information support will be provided by Russia’s leading radio stations.BOLSHOI SPORT has been published by MEDIACRAT since December 2005 and has a print run of 70,000 copies. Creative and commercial management of the project is also provided by MEDIACRAT.YEREVAN has been published by ETHNOPRESS Publishing since March 2005 and has a print run of 100,000 copies. Commercial management of the project is provided by MEDIACRAT.ZAYATS has been published by ETHNOPRESS Publishing and has a print run of 100,000 copies. Commercial management of the project is provided by MEDIACRAT.
1.5 Million From Alfa Bank
In the end of March, the new issue of Alfa Bank’s quarterly publication VREMYA ZHYT hit the bank’s newsstands. The Spring-Summer 2007 issue was published with a circulation of 1.5 million copies. In addition to creative management, MEDIACRAT also renders to Alfa Bank a full range of services, connected with printing and post printing management of the magazine, including the unique HoReCa distribution system.Creative and commercial management of the project is provided by MEDIACRAT.
MEDIACRAT Presents the WATCH Club Moscow
MEDIACRAT developed the special (alternative) distribution system for the WATCH magazine, the WATCH Club Moscow. From now on, the magazine will be distributed at branded stands at watch and fashion boutiques of Moscow as well as in the best cafes and restaurants of the Russian capital.In the nearest future, the WATCH Club Moscow will also offer a system of privileges and discounts to subscribers and clients of the magazine’s partner companies.The April issue of WATCH was published by Luxocrat Media with a print run of 50,000 copies. Creative and commercial management of the project is provided by MEDIACRAT.
BOLSHOI SPORT Creative Challenge
MEDIACRAT’s Creative Department has started an exceptional design experiment. Henceforth, each issue of BOLSHOI SPORT magazine will be designed in a single art style: Constructivism, Op Art, Pop Art, Art Deco, etc. Such innovative magazine design approach is unique not only in terms of the Russian print media market, but is also matchless on the global scale.The April issue of BOLSHOI SPORT was designed in Constructivism style. Design of the issue was inspired by creative works of Alexander Rodchenko, Iakov Chernikhov, Stenberg brothers, Gustav Klutsis and other famous Constructivist artists of the XX century. BOLSHOI SPORT has been published since December 2005 and has a print run of 70,000 copies. According to the TNS Gallup Media NRS Study, the semiannual audience of one issue of BOLSHOI SPORT reaches 103,000 readers.Creative and commercial management of the project is provided by MEDIACRAT.
TNS Gallup Media Measured the Audience of BOLSHOI Sport
103,000 readers or 1,1% of Muscovites. Such is the semiannual audience of one issue of BOLSHOI Sport magazine says the NRS-Moscow Survey conducted by TNS Gallup Media in December 2006 - February 2007.According to preliminary data, the vast majority of BOLSHOI Sport readers are men (83,4%) with active social status. 34% of the audience are people with upper middle income level, while 28,4% enjoy moderate earnings. The majority of BOLSHOI Sport readers can afford to purchase expensive goods every month. In addition, over 50% of the magazine’s readers visit sports clubs on a regular basis, 46,4% often spend time at movie theaters, 39,8% frequent restaurants and clubs.BOLSHOI Sport magazine is published monthly with a print run of 70,000 copies.Creative and commercial management of the project is provided by MEDIACRAT.
february
ZAYATS Advertising Campaign
On the 1st of March, ZAYATS magazine, Russia’s first family lifestyle publication published by ETHNOPRESS Publishing in cooperation with MEDIACRAT, launched a citywide outdoor advertising campaign in Moscow and a large-scale advertising crusade on the Internet. Due to the evergrowing demand from Moscow press distributors, the March issue of ZAYATS was published with a print run of 90,000 copies. The circulation of the April issue is expected to hit 100,000 copies.Commercial management of the project is provided by MEDIACRAT. ZAYATS magazine is published by ETHNOPRESS Publishing.
The Best of YEREVAN 2006
Another special English-language issue of Russia’s first ethnic glossy publication, YEREVAN magazine, hit newsstands. The Best of YEREVAN 2006 features the best articles published in the magazine over the last year, in particular, an exclusive interview with Charles Aznavour, a unique historical article telling about the times when the Spanish capital Madrid was presented to the last king of Armenian Cilicia, a special photo session devoted to the 1600th anniversary of Armenian alphabet.The Best of YEREVAN 2006 issue was published with a print run of 30,000 copies and will be available at Ararat Park Hyatt in Moscow and in tourist centers and hotels of Armenia. Besides, the magazine will be distributed among representatives of Armenian Diaspora in Los Angeles, New York, Paris, London, and Beirut.The March Russian-language issue of YEREVAN magazine was published with a circulation of 100,000 copies.Commercial management of the project is provided by MEDIACRAT. YEREVAN magazine is published by ETHNOPRESS Publishing.
january
Sexual Revolution by BOLSHOI Sport
“The most effective promotion ever”, called LT Healthcare, the distributor of Reflex condoms, its joint advertising campaign with BOLSHOI Sport magazine. The special promotion of the publication with premium class Platinum condoms significantly raised consumer demand for the new product. According to LT Healthcare, the company carried out multiple joint advertising projects with different mass media partners, but the buzz of the BOLSHOI Sport campaign by far surpassed previous results. Creative and commercial management of the project is provided by MEDIACRAT.
ZAYATS: The Unprecedented Success
50,000 copies (the total print run) of ZAYATS debut issue had been sold out within 10 days after the magazine hit newsstands. ZAYATS is Russia’s first lifestyle publication for children and their parents. Such unprecedented success was achieved not only due to the original idea and the publication’s special presentation style, but also thanks to the large-scale highly efficient distribution system: ZAYATS was distributed to 3,000 out of Moscow’s total possible 4,000 points of sale. As a result, the magazine was available in 75% of the overall print media distribution network of the Russian capital.The next issue of ZAYATS (March 2007) will be published with a print run of 70,000 copies in order to meet the demand expected to further increase after the magazine’s vast advertising campaign, scheduled to take place in Moscow in early Spring.ZAYATS is published by ETHNOPRESS Publishing. Commercial management of the project is provided by MEDIACRAT.
MEDIACRAT’s new banking project
MEDIACRAT added a new banking publication to its corporate banking project portfolio. In April MEDIACRAT will launch the debut issue of Vozrozhdenie Bank’s intracorporate newspaper. The main goals of the publication will be to promote the elements of corporate culture, increase employee loyalty, and inform the personnel about the Bank’s key development ideas.Creative and commercial management of the project is provided by MEDIACRAT.
Mysteries of The Great Armenia
In 2007 the MEDIACRAT Team will reveal all the secrets of Armenia. The Publishing House is preparing a new edition in The Great Armenia collection series. The modern vision of the Armenian past, mysterious historical facts, the country’s unexplored regions, and unique illustrations by the most talented photographers will form the editorial concept of the 100 Mysteries of Armenia project.Furthermore, in 2007 MEDIACRAT will release the audio edition of 100 Greatest Armenians of the XX Century, another publication in The Great Armenia series.Creative and commercial management of the project is provided by MEDIACRAT.
2006
december
TNS Gallup Media Measured the Audience of YEREVAN
87,000 readers – that is the semiannual Moscow audience of each YEREVAN issue. Such is the outcome of the TNS Gallup Media measurement of the magazine’s audience (National Readership Survey). The quantitative characteristics of the YEREVAN audience are similar to the figures of L’Officiel and Afisha-Mir audiences. However, the most impressive characteristics are the qualitative ones: more than 80% of YEREVAN readers are middle and upper middle class men and women 25-34 y.o. The New Year issue of YEREVAN with the special Comedy Club photo session on the cover will have a circulation of 100,000 copies and will be available for sale at 25 cities worldwide. YEREVAN is published by ETHNOPRESS Publishing. Commercial management of the project is provided by MEDIACRAT.
ZAYATS: the First Family Lifestyle Magazine
The family lifestyle – this is how a new glossy magazine ZAYATS is positioned by its creators. ZAYATS is aimed at children over 12 y.o. and their parents. The first issue was published with a circulation of 50,000 copies and will hit newsstands at the end of December 2006. ZAYATS is a monthly publication, which provides readers with practical advice on various everyday situations, reflecting fashionable trends relevant both for adults and children. The magazine is sold in a colorful cardboard case with a complimentary DVD movie. ZAYATS magazine is published by ETHNOPRESS Publishing. Commercial management of the project is provided by MEDIACRAT.
MEDIACRAT Announces the Sweet Oranges Year
28 projects under creative and commercial management, 2,500,000 copies of high-quality magazines (the total monthly circulation of all print media projects produced by MEDIACRAT), 10,000 kilograms of juicy oranges. These are the overall ‘statistical results’ that MEDIACRAT announced on the eve of its second birthday, which opened the season of winter holidays for the company’s partners and whole Moscow media community. The Sweet Oranges Fest will last during the whole year 2007. All partners and friends of MEDIACRAT are invited to take advantage of the special offer: each red pig (souvenirs are tolerated) will be exchanged for 10 kilograms of sweet oranges – the true symbols of creativity, free-thinking, and victory.
october
RUSAL, UNIASTRUM Bank, and MEDIACRAT Named Best in Corporate Publishing
Two key MEDIACRAT projects, corporate publications of RUSAL and UNIASTRUM Bank, were ranked as the best corporate publications at the III annual contest The Leader of Corporate Publishing in Russia.Nash ZhurnAl (Our Magazine), RUSAL’s intracorporate magazine was awarded The 2006 Best Corporate Publication prize, while UNIASTRUM’s GBG (City Banking Newspaper) was honored with The 2006 Best B2C Corporate Publication award.Creative management of both award-winning projects is provided by MEDIACRAT.
WATCH: Off to a Great Start
The first issue of the Russian edition of WATCH Magazine (The Netherlands) received a warm welcome from Russia’s luxury industry professionals as well as media market participants. A unique design of the cover, which reflects the magazine’s goal of promoting Russian art as a global luxury brand, drew special attention. The Russian edition of WATCH is published by Luxocrat Media in collaboration with MEDIACRAT. The first issue has a circulation of 46,000 copies. The print run of the magazine’s second issue, which will hit newsstands in December of 2006, is projected to increase to 50,000 copies.Creative and commercial management of the project is provided by MEDIACRAT.
GORBUSHKA Sets New Records
The October issue of GORBUSHKA was published with a circulation of 300,000 copies. The November issue of the magazine will have a print run of 400,000 copies. GORBUSHKA magazine is a revolutionary media project of the famous Gorbushka Shopping Center produced in cooperation with MEDIACRAT. In addition to high quality content, a clearly defined audience is GORBUSHKA’s another competitive advantage: the magazine is distributed exclusively at the premises of the above-mentioned Shopping Center.Creative and commercial management of the project is provided by MEDIACRAT.
2004–2011 MEDIACRAT
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