A the request of Pernod Ricard MEDIACRAT developed and published a brochure called The Time to Be a Gentleman for the legendary Scotch whisky Chivas Regal. The brochure elaborates on and exposes the gentlemanly concept of the brand, relying on the cooperation of Chivas Brothers with the British watchmaker Bremont Chronometers.

The brochure reflects the links between the world of Chivas whisky and British watchmaking in the renaissance of which Bremont brand actively participates today. As a result of this partnership, a new limited edition series of bottles Chivas 12 Made for Gentlemen by Bremont and 12 collectible watches Chivalry were produced.