MEDIACRAT Publishing House has relaunched its magazine Watch Russia with a renewed concept and editorial direction, placing “Russia” at the core of its identity. Originally introduced nearly two decades ago as a publication focused on culture, lifestyle, and the luxury industry, Watch Russia has been reimagined in 2025 to explore the richness and essence of the country in a broader and deeper context. The publication is dedicated to creative endeavors across a wide spectrum of fields—from art and design to hospitality and agriculture. What sets Watch Russia apart is its inclusive philosophy: it does not draw lines between high culture and material production. Artists and farmers are seen as equally vital contributors to Russia’s cultural and economic identity. As Editor-in-Chief Natalia Shastik puts it:

“We believe that a farmer working the land deserves the same respect as an artist on stage.”

Published bilingually in Russian and English and distributed through five-star hotels, Watch Russia is designed to reach both domestic readers and international audiences—including business partners, investors, and travelers. Its unique format and strategic distribution make it an effective platform for fostering dialogue and building connections between Russia and the world. Commenting on the relaunch, Publisher Alisa Gevorkian notes: